Cui Ning looked at the two plans on the desk and couldn't help but feel emotional.

One of the plans was suddenly a plan for Ona shampoo, and the information that Jiang Lao wanted to get must be available, but after reading the plan, Cui Ning was indeed very helpless.

In the end, Ona did not choose Cui Ning, but chose a company led by a master in Longdu, and the plan on Cui Ning's desk was made by the master's company.

As the master said, in addition to the lack of advertising and the need to replace the spokesperson, Ona changed the main product from shampoo to a new product called "shampoo extract", and then placed a large number of advertisements on Longguo TV, and then simultaneously attracted investment and continued to advertise in several important provinces and cities.

The real highlight of the plan is the rebranding, the design of a new brand image, as well as the shooting of new advertisements, the use of new international stars, and then the national advertising, in fact, everywhere is where the profits of the masters, not the real needs of the company.

According to this line of thinking, and the master's statement, the annual sales will soon return to the ideal state, and there is almost no information about the market environment, competitors and why Ona is really declining, as well as the overall solution at the brand level in the future, and it is full of a large number of previous success stories of the master, how the master has helped some companies to achieve a turnaround or a smooth rise.

"If this is also a plan, Dragon Kingdom doesn't need any consulting and planning companies at all" Cui Ning thought to himself:

"It turns out that the master is at this level, but it's okay to be a professional company, and your own company really has a chance.

After all, there are fewer companies who are in a hurry to go to the doctor, and entrepreneurs suffer a lot, and they will become smarter and smarter, if it is just advertising, celebrity spokespersons, and greater investment, this is not a strategy, this is Zhang Fei wants to be Zhuge Liang, it is ridiculous. It is estimated that Liu Bei's success is like this, and the failure of Dong Zhuo and Yuan Shao is because there are too many similar strategies."

The other plan is Omar's proposal to Hailan, whose professional level and logic are certainly much stronger than the master's, but its style and approach are similar, that is, image building, continuous media placement and event roadshows, and the brand's new century project.

If it is expressed in keywords. It is "constantly strengthening the brand image, constantly conveying the brand concept, and 360-degree brand marketing"

Speaking of the depth of thought, the depth of thought is average, and an expert like Cui Ning can analyze it through many keywords and details, and this is a solution modified by applying other company templates.

But Cui Ning is more interested in the part about international cooperation, capital assistance, and the introduction of the Rothschild Family Fund's entry into the Dragon Kingdom.

In just a few months, the Rothschild family's fund has established cooperation with many domestic enterprises, including the Komsa mobile phone mentioned by Wan Xinglong, which is also a relatively early domestic mobile phone brand in the Dragon Kingdom, and its spokesperson chose an actor who played the emperor in a popular Qing court drama, and the advertising slogan is "Komsa mobile phone success sign".

Cui Ning really doubts the planning level of Komsa founders and cooperative companies, because saying this sentence is equivalent to not saying it, which is not only nonsense, but also a waste of advertising resources.

It has no characteristics, and it is tantamount to positioning itself as a target group of business owners and senior managers, and it is precisely placing itself in a market with the most fierce competition with Motorola and Nokia, rather than the most accessible market for young people and some patriotic people.

However, because it is the earliest domestic brand in Longguo, it has a cost-effective advantage, it seems that the role of advertising and spokesperson is still obvious, at least Komsa mobile phone is still good, but Cui Ning himself will definitely not buy Komsa mobile phone, which means that the so-called "success mark" is simply advertising for the sake of advertising, not for communication and the shaping and transmission of brand connotation.

Seeing the information that Rothschild was ready to control Komá's mobile phone, Cui Ning remembered that he had been going to meet with Komsa Hao Yun and Boda's Xu Li, which was also what he promised Wan Xinglong, Hailan's proposal has been over for a while, and some of the company's projects are also in progress, and the next customer, whether Komsa or Boda, time can no longer be delayed.

The first person I saw was Koca's Hao Yun, and of course Wan Xinglong must have participated together.

Cui Ning and Mr. Hao also met after the end of the Young Entrepreneurs Forum and had a brief exchange, but the exchanges were not deep.

The three of them were drinking coffee in Wan Xinglong's company and chatting casually. The location was decided by Cui Ning, the first time we met, the reason why I didn't go to my own company was that I hoped not to have a deliberate attitude of cooperation, and Wan Xinglong, as an intermediary, would talk more casually.

And before there is no cooperation, employees do not have the opportunity to meet Hao Yun, even if they do not cooperate in the future, there is nothing, otherwise the newly established company, many projects can not be signed, it will give employees some bad psychological hints, affecting the enthusiasm and attitude towards work.

Hao Yun, the current head of Komsa is very young, but as an entrepreneur with a technical background, he obviously shows his focus and obsession with technology when chatting, as well as some national honors won by himself and the company, thinking that these honors and advertisements are enough to become a big killer for the company to win the market.

"Mr. Hao, then let me ask you, how did you come up with the phrase "Komsa mobile phone success sign"? How can you use such an advertising slogan?"

"This advertising slogan was planned by the advertising company, I set it, and I think it's very good.

You see two years ago, when we first came out of the mobile phone, it was the first real domestic mobile phone, who were the people who could afford to buy mobile phones at that time, they were all bosses, successful people, rich people, heads of government departments, etc., so we think that successful people use our mobile phones, and our mobile phones are made for successful people, isn't it good?"

"Oh, so that's the case" Cui Ning and Wan Xinglong looked at each other, and then asked Wan Xinglong, "Mr. Wan, will you buy Komsa mobile phone?"

Wan Xinglong looked at Hao Yun and thought for a while, "I'll buy it."

"You said you would buy it, which means that because you know Mr. Hao, you may buy it, does that mean?"

"Yes, that's right"

"But actually, you still use Motorola on a daily basis, that's it."

"Right"

"Mr. Hao, you see, Wan is always a real successful person, but in fact, he will not choose our Komsa mobile phone, what is the reason?

It is precisely because I am a successful person that I have to use international brands, the best mobile phones, even if they are expensive, to match my identity.

Not to mention our technology, or what are the unique functions of domestic mobile phones, in cities like Longdu, Lingnan, and Shanghai, real entrepreneurs must use international brands. So the phrase success sign is just wishful thinking on the part of the enterprise, and the key is that the success sign is the same as the quality of my mobile phone is very good, and you are a successful person so you have to wear a high-end suit, which is equivalent to saying nothing.

There are also a few domestic mobile phones at present, Komsa , Boda, Panpan, etc., so your celebrity spokesperson advertisement is broadcast on national television, and it has an effect, but the effectiveness and scientificity of this effect need to be seriously considered.

From my professional point of view, there is a big difference between advertising slogans and product texture, which looks like and uses."

"Hahaha, Mr. Cui's speech is very direct, I like it" Hao Yun was not angry, showing the generosity of entrepreneurs:

"To be exact, this slogan was set by my father, and I have no objection, but I mostly support your point of view. But then again, the sales of our mobile phones are really good now, so maybe the advertising slogan will still be used, but some of the brand's work does need to be meticulous, and there is a lot of work that can be done in addition to the advertising slogan.

Let's just say that at present, we are talking about cooperation with a Korean company, although their mobile phones are not as famous as Motorola and Nokia, but their technology and the strength of the parent company are also very powerful, and we set up a cooperative company, in addition to giving us some technology, we can also be responsible for giving them OEM, killing multiple birds with one stone, with the help of our labor advantages so that we can obtain a certain profit, as well as the opportunity for development"

"The foundry industry is a labor-intensive industry, and the profits are very small, so why not improve your own brand and cooperate with Korean companies?"

"Enterprises always have to survive, right? Although we are now very profitable, living well, but compared with international companies, it is simply no longer a small enterprise, our annual sales are not as much as their R & D expenses, so we must use the power of capital, this time with the cooperation of Korean enterprises, the world's first capital Rothschild family to match, and then there is also investment, which has invisibly brought us a lot of help."

"Then have you taken into account what the Rothschild family wants? businessmen must be profit-seeking, and they will not learn from Lei Feng," Cui Ning asked.

"Of course, we have also analyzed internally, the Rothschild family must be optimistic about the dragon market, so we must invest vigorously, this time not only us, it is said that with trillions of funds, invested in a lot of projects, including supermarkets, mobile phones, food and many other industries, we are the first domestic mobile phone company, investment in us is very normal" Mr. Hao said.

"Then what would you do if one day their shares became the majority shareholder?" Cui Ning continued.

"We are a family business, and we will not let others become major shareholders" Hao Yun smiled "If that day really comes, it is estimated that our family will cash out hundreds of millions, or even more, and it is not a loss"

"Then the Koga brand is gone, don't you think it's a pity?" Cui Ning asked very directly.

"It's a pity that there is, but it's a bit early to say that, the problem we are facing now is to make the brand more influential, and then, in the face of Motorola and Nokia, our advantage is a little stronger, which is an important starting point and topic for us to find a professional company."