Chapter 0214 Where is the ethics for a million
Wang Hongchao returned to the company, in addition to copying the information of Phoenix Cola, taking advantage of the fact that there was no one in the company, he opened other people's computers and wanted to make a copy of other materials, but found that the computers had boot passwords, so he had to give up.
What Wang Hongchao doesn't know is that his every move in the company has been seen by Cui Ning, since Mr. Jin took the dragon horn from his home, almost delayed the big event, Cui Ning installed the world's most advanced monitoring equipment at home and the company, as a member of the dragon group, there must be the latest technology and equipment channels, the technological advancement and concealment of these equipment are advanced, Cui Ning can even see Wang Hongchao's every move on the computer desktop.
Early the next morning.
Cui Ning asked Wang Hongchao to hold a project meeting of Phoenix Cola, and Cui Ning also attended in person.
"As you know, Phoenix Cola is an important customer of ours, according to the plan, the annual turnover in our company is close to 200 million, so this important project was handed over to Manager Wang Hongchao, and I also believe that Wang Hongchao will do a good job in this project" Cui Ning said in his opening remarks:
"But I must remind everyone again that Phoenix Cola has been a little dissatisfied with sales recently, because this Spring Festival Coke Coke is also very big, after all, they have a hundred years of marketing experience, plus promotion, has a great impact on our brand, so the customer's Spring Festival goal is not good, at present, the customer thinks that our strategy also has some problems, for the next step, the customer put forward some requirements.
For example, it's winter, our commercials are shot in summer, and the scenes are also in summer, so whether we want to shoot winter or spring versions of the commercials, do we still need to use Chen Long? Is the cost appropriate? Is Chen Long's schedule appropriate? These are all problems, so the project team should come up with a plan as soon as possible."
After a pause, Cui Ning continued:
Although I often say that the company has no shortage of customers, but after all, Phoenix Cola is an investment of more than 100 million a year, which is one of the company's important customers, so everyone here has a heavy burden, but once it is done, the return is inevitable.
Manager Wang, what are your plans here, tell me about it."
Wang Hongchao nodded, stabilized his nervousness, and said:
"I am ready to write a letter to the customer, the recent work achievements to report again, and then in response to the problems raised by the customer, and strive to give the customer a plan at the end of the month, my suggestion is to shoot a new version of the advertisement, and then in addition to our dragon country national television, increase the local TV station, and then the terminal is also appropriate with the promotion, the key is the Dragon Boat Festival, strive to do a large-scale dragon boat race, let Chen Long brother participate, not only increase our company's revenue, and then in the summer peak season before the arrival of the industry to win the right to speak"
Cui Ning nodded:
"Just follow your ideas, hurry up, the main thing is to serve the customer well, do the work we can do well, Chen Long's schedule and cost, I will communicate first, it will not affect the overall plan, just according to the previous quotation"
Wang Hongchao was very nervous, and really wanted to resubmit the plan, that is to say, Qingning Company has a chance, and the phone number of Wan Cong, the general manager of Phoenix Cola, is available to him, as long as the latest plan and Wan Cong's phone are provided to Qingning Company at the same time, I believe that the master of Qingning Company will have a way, and the benefit fee of one million is equal to being close at hand.
Early the next morning, Cui Ning called Wang Hongchao to the office alone, said a few words, said that Chen Long had a schedule, and the specific time was determined according to the project, and then gave Wang Hongchao a phone call, saying:
"This is the phone number of Chen Long's eldest brother in the mainland, she is fully responsible for Chen Long's business in the mainland, you can call her Sister Yuan, you must first determine the specific time of Chen Long, and then confirm with the customer's side Mr. Wan, there must be no mistakes, the customer's expectations for the new plan are very high, the cost is not a problem, so we must implement the work well."
In the evening, Wang Hongchao met with a mysterious person from Qingning Company again.
Wang Hongchao was very excited: "This is the phone call of the general manager of Phoenix Cola, the meeting was determined, and the new plan was re-submitted, and then the budget for the next step was about 150 million, including the cost of Chen Long's re-shooting of the advertisement, as well as the advertising cost of Longguo TV and satellite TV in various places." ”
"Is the company's profit margin high?" asked the mystery man.
"I don't know this, and the director can't know it, only the finance may know, but the company's quotation must be profitable, if you want to win this customer, the quotation must be lower than here, and then there must be some new ideas in strategy," Wang Hongchao said.
"You don't have to worry about the strategy, but your plan is written out first to give us, and we will make our plan for your plan, which is equivalent to pressing your company to play, plus the advantage of the quotation, I believe that as long as the customer knows how to choose.
Of course, we're also going to do customer relations, so your job is to try to make Mr. Wan lose confidence in your company, you know?" said the mystery man.
Wang Hongchao nodded, "I'll find a way, the matter of the benefit fee ......"
The mysterious man patted Wang Hongchao's shoulder, smiled, and said:
"Don't worry, the boss said that good things will not change, as long as Phoenix Coke signs a contract, he will give you a million immediately. Is there any progress on other projects?"
Wang Hongchao shook his head: "Other computers have passwords, and I have no way."
"Then let's get the Phoenix Cola thing done first, and then give me the phone number of your company's finance, I still want to know the profit margin of the project"
Wang Hongchao gave a number to the mysterious person, a little uneasy:
"What if the finance tells Mr. Cui about it?"
"Hehe, you don't have to worry about it, we have a way to deal with a little girl," said the mysterious man.
Three days later, the Phoenix Cola Project meeting.
Wang Hongchao is the convener and moderator of the meeting, and as the project manager, he is in charge of all the circumstances of the project.
"Mr. Cui has basically agreed to the plan, including the quotation, and then Brother Chen Long's schedule is at the beginning of next month, between April 1st and April 4th, so the time is very tight, and the plan will be submitted to Mr. Wan of Phoenix Cola in the afternoon, and then once the plan is passed, Chen Long's schedule must be determined immediately, so everyone must know in their hearts"
Qingning Company, Conference Room.
It was also the Phoenix Cola project meeting.
And Huaxia also participated in this meeting.
In addition to Huaxia, there are two other colleagues who also jumped from Cui Ning Company, one of the project managers is called Yao Haonan, who is the project manager of Phoenix Cola, and Wang Hongchao became the new project manager after he left. The other is Lin Wei, the original planner of Cui Ning's company.
And what was shown on the projector turned out to be the Phoenix Cola project plan made by Wang Hongchao.
The host of the meeting is called Shen Peng, who is said to be one of the partners of Qingning Company, and of course the mysterious person who met Wang Hongchao.
Shen Peng is in his thirties, one meter seven or eight tall, a little thin, looks like an evil and cold temperament, rarely smiles, and is very powerful and charismatic in his gestures.
As for the real boss of Qingning Company, except for Shen Peng, no one present knew about it, because no one had seen it.
Shen Peng quickly screened the plan and said:
"This is the plan of the competing company, I believe that several colleagues here are very familiar with this company, since we got their plan, got the offer, and then also contacted Wan Congwan of Phoenix Cola, the other party said that they can give us the opportunity to propose, the time is tomorrow, how are you prepared?"
"The plan is almost over," Hua Xia said, "I am only responsible for the control of the plan, and Manager Yao is in charge of the cost and quotation, but I mean that it is good to be consistent with the other side, and there is no need to emphasize the low price."
"The price thing, is the boss's meaning" Shen Peng said, "mainly Chen Long's new version of the advertisement, we also contacted Chen Long's agent, the other party said that it has cooperated with another company, so we want to cooperate with Chen Long, must be higher than the other party's cooperation price of three million, and also have to pay in advance, once the contract is signed, before the start of filming, that is, to see Chen Long himself, we have to pay off more than 10 million endorsement fees, otherwise everything is not negotiated, so we must ensure that nothing goes wrong"
"What about Mr. Wan's customer relationship, are you sure?" asked Yao Haonan.
"I have already contacted Mr. Wan of Phoenix Cola, he went to Longdu at noon today, and went to a competitor's company in the afternoon to listen to the proposal, but at noon with our boss to eat, what does everyone understand?" said Shen Peng.
"Understood" Yao Haonan said, "I'm just worried that Mr. Wan has a preconceived idea, after all, the other party and Mr. Wan must also have a relationship, and it is impossible for such a big project not to have a guest relationship"
"That's the boss's business," Shen Peng said, "We just want to reduce the price by 10% on the basis of the other party's quotation, and then Chen Long will determine the time and attack the other company's plan in an all-round way."
The other party proposed to increase the advertising of local TV stations, and in addition to increasing the number of local TV stations, we should also increase the advertising of outdoor advertising and magazine advertising.
The other party proposed to do a dragon boat competition on the Dragon Boat Festival on May 5, and invited Chen Long to participate, we not only invited Chen Long, but also invited the team that won the world dragon boat competition.
We invited Phoenix Satellite TV as a strategic partner to jointly launch the Dragon and Phoenix Chengxiang Plan, not only to shoot a new version of the advertisement, but also to send precious gifts to 2000 pairs of twins in the new century, grasp the biggest hot spot in the new century, create topics, and promote brand concepts. ”
"That plan is still similar, will it make the customer think that we are suspected of plagiarism, and we were originally in the previous company, will the customer feel bad?" asked another planner from Cui Ning's company.
"The plan is to be similar, that is, to low prices, and then acquaintances to serve, so that customers will have a sense of security, and the scale of our company is not much smaller than your previous company, the key is customer relations, the boss must have his method"