Chapter 131: Four-Dimensional Analysis (Part 3)
Yu Song said: "Okay, while I have time now, I'll tell you about the four-dimensional analysis method when the game is operated. ”
Shi Daxian looked at Yu Song with glowing eyes, "Listen up." ”
Yu Song said: "Actually, the four-dimensional analysis method I mentioned is mainly applicable to MMORPG, and may not be applicable to other games..."
The four dimensions mentioned by Yu Song are actually the needs of players in the game, and this theory was summarized by Shi Daxian himself, which is summarized into four dimensions, glory, goal, interaction and surprise.
According to Marlos's theory, people have five major pursuits, ranked in terms of importance, the first is the physiological pursuit, that is, to eat well; The second is security; the third is socialization, such as family, friendship, love, etc.; The fourth is respect; The fifth is the realization of self-worth.
From this point of view, the people who come to play the game are not first of all for physiological needs, nor for safety needs, social needs will be, and it should be listed as the first need, but due to the characteristics of online games, the first demand I finally listed is glory, which is determined by the characteristics of online games. ”
Hearing this, Shi Daxian immediately nodded in agreement, this was exactly the same as what he thought, but he couldn't express it.
Yu Song concluded: "So in my opinion, the most important thing for a game planner is whether the game function can meet the glory needs of players. ”
Shi Daxian said excitedly: "If players want to get glory, the setting of goals is very important. ”
Yu Song nodded, worthy of the person who put forward this theory, "Actually, I prefer to divide the goals into three types, short-term goals, medium-term goals and long-term goals." ”
Shi Daxian was stunned for a moment, "Three goals, short, medium and long?"
Yu Song nodded, "That's right, the short-term goal is very simple. Players kill ten monsters and get rewards for completing tasks, which is the short-term goal. ”
Shi Daxian immediately said: "The long-term goal can be understood as the pursuit of level and equipment, how to set the goal in that period?"
Yu Song agreed: "That's right, it will take at least a few months to achieve the long-term goal. ”
As for the medium-term goal, I'll give you a simple example, the characters in the game all have backpacks, right?
And this medium-term goal can be composed of more than a dozen short-term goals, and as long as you work hard for a few hours, the player's backpack can be expanded. ”
Shi Daxian suddenly asked: "Some games obviously set a lot of goals, but players still say that there is nothing to do. ”
Yu Song shook his head, "The goal you set is only from the perspective of planning, not from the perspective of players, which is a mistake in goal management." ”
Shi Daxian was stunned for a moment when he heard the new term, "Goal management error?"
Yu Song said: "That's right, some long-term goals are set as short-term goals, and players will have nothing to do for a long time.
The goal is to give the player both motivation and a little pressure to keep him playing. ”
Shi Daxian understood now, "Game."
The reward is both motivation and pressure, and once the player achieves the goal, he can not only get the reward, but also release his own stress. ”
Yu Song nodded, "That's right, that's the truth." The third is interaction, which is also the biggest difference between stand-alone and online games.
In online games, there are two forms of interaction, friendly and hateful.
As for how we can solve this problem, it can only be to try to satisfy the hope of playing in an interactive way, to guide the friendly relationship between the players, and at the same time to create hatred between the players.
However, there is such a thing as interaction, which can only be adjusted according to the different settings of the game, and there is no one-size-fits-all principle. ”
Shi Daxian asked, "What about the last one?"
Yu Song said: "Surprise in online games is very simple three words, randomness. Without randomness, online games are not playable. To put it more exaggeratedly, without randomness, there is no game.
In fact, online games are the same as playing mahjong, in addition to randomness, it also requires the efforts of players.
When effort and randomness collide together, good chemistry occurs, giving players a great sense of accomplishment.
In online games, I think 4 points of effort and 6 points of randomness is a more appropriate ratio. If you really can't do it, even if it's five or five. ”
After listening to Yu Song's words, Shi Daxian was completely lost in thought, and he didn't even notice that Xie Tao had come in.
Xie Tao just wanted to speak, but Yu Song stopped him and asked him not to disturb Shi Daxian's contemplation.
After a few minutes, Shi Daxian came back to his senses and sighed: "Mr. Yu's theory is really a classic, and many places have touched the depths of my soul, and this is what I have always wanted to pursue." ”
Yu Song said with a smile: "Mr. Shi, I assure you that on the platform of Juyu Company, you will definitely be able to achieve what you have always wanted to achieve." ”
Shi Daxian stood up, "Mr. Yu, take care of me in the future." ”
Yu Song smiled and made an introduction to the two of them, and the rest of the matter was left to the two of them.
Xie Tao took Shi Daxian out, and Yu Song called Lu Yuan to inquire about the progress of the real estate.
Everything is developing in a good direction, Lu Yuan said that he has Xiang Jiaxiang's connections, and this time the land is very easy.
After chatting a few words, Yu Song hung up the phone, and when he was about to go back to school, Xiang Jiaxiang's phone called.
Xiang Jiaxiang asked: "Is there a shortage of people in your company?"
Yu Song was stunned for a moment, and then remembered the little sister that night, "What's the matter?"
Xiang Jiaxiang said helplessly: "That's right, I will go to your company if I indicate it." ”
Yu Song didn't answer immediately, but asked, "What job does she want to apply for?"
Xiang Jiaxiang smiled bitterly: "CEO." ”
Yu Song almost spurted out a mouthful of old blood, "Then what do you think?"
Xiang Jiaxiang said seriously: "Xuanxuan has the ability, but there is indeed a problem in terms of personality. ”
Yu Song joked: "You can't put a bomb on me in the company, right?"
Xiang Jiaxiang said: "Can you give me a chance?"
Yu Song didn't expect that,
Xiang Jiaxiang actually said to himself in a pleading tone, combined with the situation in the sports club last time, this girl named Bai Xuan has an extraordinary status in Xiang Jiaxiang's heart.
After thinking for a while, Yu Song said: "For your sake, there are two choices, one is that there is no interview, I will arrange a position for her, a very easy job." The other one, come for an interview. ”
Xiang Jiaxiang asked, "What position to interview?"
Yu Song said: "I have been preparing a new company for the past two days to make online games. If she can pass, I can make her CEO. ”
Xiang Jiaxiang said: "What if I don't pass the interview?"
Yu Song smiled: "If you don't pass, then follow the process." ”
After listening to Yu Song's answer, Xiang Jiaxiang didn't say anything more, he knew that people like Yu Song would be difficult to change once they made a decision.
Xiang Jiaxiang said: "Okay, I owe you a favor this time." ”
Yu Song smiled and said, "I can't talk about it, maybe I have to thank you for sending me a talent!"
Xiang Jiaxiang smiled and asked, "When can I get an interview?"
Yu Song thought for a moment, "I'll inform you then, the company is still registered, and there is no manpower and no time for interviews." ”
Xiang Jiaxiang said: "Okay, then I'll wait for your call with peace of mind." ”
On the other side, Jin Nanzhou found a translator and boarded the WeChat farm, and he was ready to try it out himself.
To be honest, Jin Nanzhou doesn't like this kind of flash game, and can even be said to scoff at it, in his cognition, the terminal game is the real game.
However, for the sake of 20 million registered users and the bright future of "Miracle MU", he still opened the > With the help of the translator, Jin Nanzhou quickly got started, and before he knew it, he played for two hours.
When Jin Nanzhou stopped, he was shocked, this game is really good!
Jin Nanzhou has been in the game industry for almost half his life. Not only do I have a good understanding of game technology, but I also have a lot of experience in terms of game market demand and customer psychology.
Even after only playing for two hours, Jin Nanzhou has already seen the true appeal of this game.
Jin Nanzhou finally understood why he was so calm and confident when facing Jiang Zheng during the day, and this game was their confidence.
I made a big mistake and belittled others, but I still have a chance to make amends.
It's true that the entertainment company is a new company, but it is obvious that it is a domain company behind it, and the names of the two companies are so similar that it is enough to explain the problem.
Moreover, the majority shareholder of this company is also the majority shareholder of the domain company, which ensures that the entertainment company will be able to get all the resources he needs from the domain company.
The most important thing to do games is the demand for users, and general game companies need to advertise on online platforms and promote them in offline Internet cafes, so as to promote games and gather users.
But the entertainment company has gathered such a huge user base in its hands, and these users only need to import "Miracle MU" to the game quality of "Miracle MU".
, Jin Nanzhou believes that it can soon become popular throughout China.
Thinking of this, Jin Nanzhou couldn't wait to call Jiang Zheng over now and talk about the agency.
However, Jin Nanzhou restrained his impulse, and he found Huaxia's friend, hoping to get a >
In half an hour, Jin Nanzhou felt that life was like a year, and he couldn't wait to know the answer.
Jin Nanzhou is not in a hurry, he is the person in charge of the company, "Miracle MU" is his hard work, and he hopes that his products can be known by more people.
"Miracle MU" can be said to be similar to "Legend" in South Korea, but if it goes to foreign markets, it will be hammered by "Miracle" at all.
Jin Nanzhou is very unwilling, "Miracle MU", a game that has injected countless efforts into the company, has failed to profit from overseas markets, which is too ironic.
As long as "Miracle MU" can be delivered to overseas markets, Jin Nanzhou believes that it will definitely make a lot of money.
Not only that, but it can also enhance the status of Netzen in the Korean online game industry.
To sum up, this is why Jin Nanzhou attaches so much importance to the overseas copyright of "Miracle MU", especially in Huaxia, a country with a large population.
With strong backing such as Domain Company and WeChat Farm, the entertainment company has become an ideal candidate in Jin Nanzhou's mind.
(End of chapter)