It's not easy to find like-minded people these days.

Especially when hundreds of millions of businesses are involved. For example, in the field of advertising, few people can resist the temptation of huge budgets for counterfeit goods, knock-off goods, and some unobtrusive product advertising.

No matter what Zhao Mingliang and Li Honglin think in their hearts, at least they have made a commitment to the advertising of the Qionghai Satellite TV drama channel.

That's enough. This commitment will be reflected in the framework agreement of cooperation in the future, and the TV station will naturally review the advertising content in accordance with this requirement.

Therefore, Liu Ruoyi is not afraid that the other party is yang and yin.

"If you don't have any doubts about the range of options you advertise, then I'll talk about the price next. ”

Liu Yang was relieved to see that Liu Ruoyi's advertising product screening principles were recognized by the other party.

Frankly speaking, she belongs to the first-line position of the operator, and the pressure of operation is very high. Liu Ruoyi's words saw that the advertising business work has become extremely difficult.

Senior Sister Liu Yang didn't have such a strong sense of social responsibility and more far-reaching considerations as Liu Ruoyi. To do business is to make money to survive.

If you can't survive, who cares about social sense of this and that.

It's just that no one thought that the idol TV series "Meteor Garden" has such a great ratings potential.

Although the premiere does not look too dazzling, but the next frightening upward momentum fully proves his ability to attract fans, judging from the results of a small-scale audience word-of-mouth survey, the rapid rise in ratings is almost all the result of audience word-of-mouth communication, and now that there is a certain audience base, the ratings may rise faster and faster......

So even if you don't talk about anything else, judging from this result alone, even if Liu Ruoyi's approach is not clear to everyone at first, the results are usually very good, so when you can't understand it, it may be that your vision has not reached the height of Liu Ruoyi, and if you don't understand it, it's best to follow her ideas first.

"In terms of price, in the long run, I hope to have a more reasonable pricing plan. ”

As soon as Zhao Mingliang saw that there was a door, he immediately cheered up, TV series like "Meteor Garden" are definitely not available at any time.

If Aurora Culture were to price according to this TV series as a reference, everyone wouldn't have played it at all.

"We now have two options for you to choose from. The first plan is to directly package the price according to the advertising market of the first-line satellite TV channel throughout the year, and adjust the price once a year according to the situation. ”

This pricing method is generally adopted by first-class satellite TV channels, and usually the quality of their programs is also very stable, so from the perspective of the whole year, everyone will not suffer.

But this requires years of data accumulation, and everyone understands whether this TV drama channel can maintain a certain rating for a long time.

Qionghai Satellite TV's TV drama channel has just started broadcasting programs, and there is no historical data as a reference at all. This approach is very risky.

Zhao Mingliang and Li Honglin exchanged glances, although they didn't say a word. However, they quickly came to an agreement.

"Mr. Liu, frankly speaking, this method is too much pressure on our advertising agency. We can't afford to take such a big risk. ”

When Zhao Mingliang began to talk about the price, he was not as bold as before, after all, it was real money to talk about now.

"Yes, so we also offer a second solution. We dynamically price each TV series based on viewership data. For advertising agencies, we can give a 20% discount. ”

Liu Yang threw out the second plan. Although this option seems to be a lot less risky. However, it has added a lot of difficulty in terms of operability.

Generally, advertisers have a budget for advertising expenses. If it becomes a floating pricing model, advertisers will be less able to determine their budgets.

For large companies, it is basically difficult to accept this model.

"Mr. Liu, you are also an expert in the field of television, and this mode is very difficult to operate. Zhao Mingliang said with a wry smile.

Senior Sister Liu has been in the TV station for more than ten years, and of course she knows how difficult it is to implement this model. Changing the way advertisers budget is an impossible task.

"Mr. Zhao, Mr. Li, maybe you can give some guidance to customers. The budget framework for advertising expenses for one year is determined based on the premise of the ratings forecast, and the actual ratings are used as the basis for the final settlement. ”

"We're going to spend a lot of money on creating great TV shows. The ratings of our TV drama channel will not be lower than the popular channels of first-line satellite TV stations, which is the premise of our cooperation. So, in terms of budget, you can make a forecast based on the ratings of first-tier satellite TV. ”

"It's also the fairest solution for advertisers. After all, they also have to look at the performance of the advertisement. ”

That being said, though. But Zhao Mingliang and Li Honglin have been in the industry for so long, and they know very well that many advertisers will not easily accept this model.

Because this method is too uncertain about the cost. You can't spend money without a budget, and many companies follow this model.

"If it's a year, it's too unpredictable. Can you evaluate the predictions on a per-TV basis?" Zhao Mingliang and Li Honglin asked after a brief discussion.

"If there's a framework agreement, that's something you agencies need to consider. Senior Sister Liu Yang said with a smile.

"Both CEOs are experts in the industry, and they will definitely come up with a better way. If there is no problem with the rating-based pricing model, then we have no problem of principle, and then we can find another time to negotiate the details of the agreement. ”

Liu Ruoyi doesn't care about the specific details of the operation, as long as the general direction is according to her vision, the rest is the business department's business.

Even on a sensitive issue like pricing, Liu Ruoyi will not care, in this era, she really doesn't know how much the price of a first-line advertising agency on a satellite TV channel is.

But she didn't need to figure out the specifics.

Although it is more difficult to operate according to the ratings pricing model, it is not completely without room for action.

Because different TV channels of the same TV station, due to different ratings, the advertising price is different, so according to the different ratings, just operate it as a different TV channel.

The focus of this question is to convince advertisers to accept the concept.

For example, if the ratings of the TV series "Meteor Garden" exceed 5, the advertiser will treat it as a set of prime-time advertisements on CCTV.

Because from the advertising effect, the arrival rate of 1,000 people is exactly the same. Of course, the difference is that there is a slight difference in authority, and this is because of the different platforms.

Therefore, in terms of specific prices, in the case of the same ratings, the advertising price of local satellite TV channels is still lower.

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