"Cathy, you said that this advertising bidding material was sent from Tu Xiaoya, when did she take care of this kind of thing?"

Liu Ruoyi took a copy of the information printed out by Cathy and asked strangely.

Tu Xiaoya said that this information was given to her by a relative of her assistant, and after she saw this advertising plan, she felt that it was more compatible with our TV drama channel, so she recommended it to you. ”

Cathy replied.

"Well, it seems that this Tu Xiaoya is still making great progress. This plan is good, very thoughtful, if you have time, make an appointment, see when it is convenient for the other party, I will go to meet with them and talk about it personally. ”

After Liu Ruoyi watched Zhao Mingming's joint advertising agency plan, she felt that the other party really hit her idea.

That's right, the positioning of Qionghai Satellite TV's TV drama channel, in Liu Ruoyi's mind, is aimed at students and housewives. It's not just this TV series that is airing right now.

Future TV series will also be organized to buy and shoot according to this routine.

In the future, the main force of upgrading consumption is housewives and children, and Liu Ruoyi is definitely unwilling to give up this huge market.

It's just that what makes Liu Ruoyi curious is how the other party saw through her thoughts.

Although not many people would believe this idea even if they said it, it didn't matter if the other party guessed it or not, and there was no need for secrecy.

The important thing is that the other side proposes the plan. More than a dozen FMCG brands are internationally and domestically influential.

These advertisements are what Liu Ruoyi wants most, although Liu Ruoyi also wants the TV drama channel to break even as soon as possible. But not every kind of advertisement can make Qionghai Satellite TV's TV drama channel achieve a strong combination.

Advertisements for products that are clearly of questionable quality, as well as advertisements that are clearly deceptive, and advertisements for products that are completely out of tune.

Liu Ruo, another TV station, can't control it. However, on the TV drama channel of Qionghai Satellite TV, Liu Ruoyi clearly made it clear that the advertisements broadcast should also be of guaranteed quality.

For the advertised products, the department responsible for advertising should also carry out effective supervision and appraisal.

Counterfeit products are absolutely unacceptable. Liu Ruoyi wanted to be strict with these things from the beginning and build the Qionghai Satellite TV drama channel into a reliable platform.

In this way, the value of Qionghai Satellite TV's TV drama channel will become higher and higher for a long time, and it will become a trusted advertising platform for TV audiences.

That's easy to say. But when you really have to actually do it, you know that there is too much to pay in the middle.

For example, give up the very hot health care products in this era.

and the huge fat of TV shopping, which has just emerged.

Giving up so many ad types at once is very disadvantageous in terms of short-term advertising revenue.

Because these types of advertising investment are very large, Liu Ruo directly leads to the current advertising of many lucrative large advertisers according to this rule, and now they can't follow.

In the eyes of others, Liu Ruoyi is a fool herself, and she can't get along with this era. Even within the Aurora Culture Advertising Business Department, everyone has a lot of complaints about such restrictions, believing that this greatly restricts everyone's business expansion.

If Liu Ruoyi, who is easier to speak, is very tough at this point.

"A satellite TV channel must be like a person building credit, keep the bottom line of its own values, at least not leave room for fake and shoddy products and cheats to promote its own survival, so as to live up to the trust of the majority of TV audiences.

At the same time, it has gradually established its own good and responsible image and stood out among many satellite TV channels.

Now that we have some tools of public opinion, we are beginning to have some ability to influence this society. We must do positive things and not let mercenary thoughts flood our TV channels. ”

Although Liu Ruoyi's words did not completely change the thinking of her colleagues, at least she received unanimous support from the top, so this principle was implemented.

Of course, in the face of the demand for profitability of TV drama channels, Liu Ruoyi has also been concerned about a TV drama channel operated by an enterprise, if it is not profitable, it will not be able to survive, and if there is no basic guarantee for survival, what ideals and positive energy can we talk about.

So when Liu Ruoyi saw the advertising plan that coincided with her own ideas, she was very excited.

He even immediately decided to go all the way to Jinhai to meet them.

It is this kind of strategic-level cooperation that Liu Ruoyi will participate in this way to see if the two sides can reach an agreement on the principle under the framework of future cooperation.

"Mr. Zhao, there are really yours, it seems that our plan has moved her. ”

After meeting in front of the Jinhai Aurora Cultural Headquarters Building, Li Honglin said excitedly as soon as he saw Zhao Mingming.

"It's too early to say that. It's just that we should have some opportunities to talk about it now. Zhao Mingliang was not so excited, but he was still quite interested.

Be able to stand out from the crowd of competitors and get a chance to meet and negotiate alone. This in itself is a phased victory.

As for what to talk about today? Zhao Mingliang didn't have any bottom in his heart. However, there must be a road before the car reaches the mountain, and since there is already something to talk about, let's talk about it.

The two were guided to the conference room, and saw that Liu Yang, the general manager of Jinhai Aurora Culture, and Liu Ruoyi, another thunderous idol star, were already waiting in the conference room, and beside the two of them, there were three young girls who looked like assistants.

Zhao Mingliang and Li Honglin quickly exchanged glances. I counted it in my heart, and it was more reliable to see that this formation was more reliable.

To be able to alarm these two great gods at the same time and bring their assistants to talk together, the content of today's talk is definitely not a general talk, but will involve a lot of substantive content.

Seeing the two guests coming in, Liu Yang stood up and went to greet him. Liu Ruoyi stood up with her hands on the conference table with Cathy's help because of her weak legs.

"Welcome the two CEOs to Aurora Culture, I'm really sorry, my leg is a little inconvenient, and I invite the two CEOs Haihan to be sluggish. Liu Ruoyi said apologetically.

"Don't dare to be, don't dare to be. It has been a blessing for us to have the privilege of meeting Miss Anne today. Miss Anne is not in good health, please sit down quickly, you are so polite, let us be embarrassed. Zhao Mingliang laughed.

Zhao Mingming's personality is biased towards the boldness of northerners, he was originally from the northeast to break into the world, and he is somewhat similar to Sister Ying in this regard.

"Two CEOs, please sit inside. Senior Sister Liu Yang greeted the guests with a smile at the door, stretched out her hand and shook the two CEOs warmly, and then invited the guests into the conference room and sat down as guests.

。 The fastest website for mobile version update: m.