"Warmly welcome the two CEOs to visit Aurora Culture.

I invited the two CEOs to come today because I saw some ideas from the two CEOs in terms of advertising planning, which have a lot in common with the advertising business of our Qionghai Satellite TV TV drama channel.

I hope to have an in-depth discussion with the two CEOs in this regard, so we take the liberty of inviting the two CEOs to come. ”

Liu Yang said straight to the point.

Liu Yang was not dissatisfied with Zhao Mingliang and Li Honglin's handing over the advertising planning plan to Liu Ruoyi, and there was no business within Aurora Culture that Liu Ruoyi should not be involved in management.

In fact, many times everyone hopes to have Liu Ruoyi's guidance, but if it is not a major strategic issue, Liu Ruoyi will not pay attention to it.

Just like advertising bidding, it is related to issues of principle, and Liu Ruoyi will definitely check it. But when it comes to business operations, she won't care even if someone comes to her door.

Therefore, no one in Aurora Culture will feel that their authority is limited by Liu Ruoyi.

Liu Ruoyi saw Zhao Mingming's advertising plan. After communicating this plan with Liu Yang, we made an appointment to meet with Zhao Mingliang.

Of course, the dominant power is still placed here by Liu Yang.

"It should be, it should be. We have many years of accumulation in the field of FMCG advertising and have acted as agents for many domestic and international FMCG brand advertisements.

Although the Qionghai Satellite TV drama channel has not been established for a long time, it has now achieved eye-catching ratings among the sub-groups of young people and housewives.

This audience group is strikingly consistent with our FMCG ad product audience.

Therefore, we believe that in terms of advertising cooperation, there is a good space for cooperation with Qionghai Satellite TV TV drama channel in the future. ”

Seeing Liu Yang getting straight to the point, Zhao Mingliang didn't go around in circles and went straight to the point.

The best thing for him about this matter is to cut through the mess quickly and solve it quickly. Otherwise, in the face of many competitors, it is inevitable that there will be many dreams.

"We have paid attention to this feature of your company's solution. Take the liberty of asking. When your company acts as an agent for advertising, does it have its own selection principles for the products advertised?" Liu Ruoyi asked when she heard this.

"Of course. We hope that the products of the agent are all well-known and of guaranteed quality. ”

"If there is an advertisement for health products, will you do next?" Liu Ruoyi asked suddenly.

Zhao Mingliang and Li Honglin were stunned for a moment, and for a while neither of them understood what Liu Ruoyi meant by asking this question.

After a quick exchange of glances. Li Honglin asked, "I don't quite understand, Miss Annie, what kind of products do you mean by advertising health products?"

"For example, we can see xx gold everywhere now, such exaggerated health supplements. ”

As soon as the two of them heard this tone, they immediately understood Liu Ruoyi's tendency, but this question was not so easy to answer.

In the business of the two companies, the proportion of health care product advertising is not light. To be honest, it's not easy to give up this piece.

Working hard in the mall, who can't get along with money?

It is definitely not possible to lie first and pretend to promise to deal with the past, not to mention the problem of whether the other party believes each other or not, only to say that all advertisements can only be broadcast after the approval of the other party, and once promised, there is no room for maneuver.

"Miss Annie, we guarantee that all products have a complete quality assurance system and national inspection standards. ”

"No, Mr. Zhao, you didn't understand what I meant, I mean all health care product advertisements are not allowed.

No matter what kind of quality certificate or experts are available, Qionghai Satellite TV TV drama channel will only broadcast product advertisements that have real value for consumers.

And I don't think there is any real value in health products. ”

Liu Ruoyi stared at Zhao Mingliang and said slowly, this is also the reason why she needs to talk to the other party, if she can't be like-minded in terms of thinking, then there will be bumps in the future at the implementation level.

Rather than this, it is better to clearly put the differences on the table and solve them at the beginning of the start.

Zhao Mingliang has participated in a lot of negotiations in his life, but none of them are more uncomfortable than being stared at by Liu Ruoyi at this moment.

Now the situation was completely unexpected.

Although there is no direct evidence. But Zhao Mingliang intuitively felt that this question would determine whether he could get the advertising agency of Qionghai Satellite TV's TV drama channel.

It's just that now it is really not easy to make a decision to let him let go of the health care product advertisements that occupy a large share in his hands.

At this critical moment, Li Honglin next to him was out of the way.

"If the Qionghai TV drama channel strongly asks against health care product advertising, I think we can also completely block health care product advertising. ”

In the face of Aurora Culture's harsh advertising product range requirements. On the contrary, Li Honglin believed in the sincerity of the other party in the negotiations, and it was not because he simply pulled them over as a bargaining weight in order to raise prices to competitors.

The health care product advertisements of Jinshi Media may account for more than 20%, so Zhao Mingliang is very unhappy to remove this part of the business, although he can also put this part of the business into the TV drama channel groups of other satellite TV to digest it.

However, if you really package and win the advertising of Qionghai Satellite TV's TV drama channel, the advantage in the price of the arrival rate of 1,000 people may be more obvious, and the price is much lower than that of other advertisers, and the competitive advantage will be even more obvious.

The proportion of health care product advertisements in the hands of Wanyuan Media is smaller than that of Jinshi Media, but it is not much less.

Seeing that Li Honglin agreed to this clause with a very strong exclusivity. Zhao Mingliang was a little resistant at first, but quickly figured out the joints.

According to the current ratings prediction, Qionghai Satellite TV's TV series advertisements may reach hundreds of thousands every day. In a year, it may be hundreds of millions of advertising business.

Being able to grab such a big plate, seriously put the advertisements of daily consumer goods into it, and fill the advertisements of this TV drama channel, the life of the two companies suddenly became easier.

"That's right, in terms of advertising products, we can do everything based on the screening criteria given by the Qionghai Satellite TV drama channel. After figuring this out, Zhao Mingliang also made a clear statement.

"We kind of understand Miss Annie's thoughts now.

If we consider the TV drama channel as a whole and have a clear positioning, from the program to the advertisement, it is aimed at the same user group.

I think in the future, our characteristics will become more and more obvious. We can even add value in the future by targeting a unique audience. ”

This idea is right, Liu Ruoyi saw that Zhao Mingliang and Li Honglin finally understood a little, and she breathed a sigh of relief.

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