While the first batch of employees (including Huaxia, Zhang Dahai and a senior design director, a senior designer from a famous advertising agency, named Allen) went to work, Hailan's plan had not yet entered the main topic, Wan Xinglong and Ji Ziyu had already come to Cui Ning's company and asked to sign the annual cooperation agreement first.

"Are you two here to ask about the guilt, or are you here to sign a contract" Cui Ning hurriedly invited the two gods to the office, and quickly apologized while drinking tea, "It's not that I ignore you, it's that I've been really busy recently, and I interviewed more than a dozen people every day at most, so I didn't visit your two companies, I'm really embarrassed"

"Don't say I'm embarrassed" Wan Xinglong laughed, "Where is Party A begging Party B to sign the contract quickly, the two of us are really upside down, so you have to take charge of the project in person, ask in person, and then, invite the two of us to dinner"

"It's no problem to eat, it's no problem for me to participate in person, this is how it should be" Cui Ning beckoned Xu Tiantian to pour tea, "This is my human resources director Xu Tiantian, this is my two good friends, Mr. Wan and Mr. Ji, who are also the big customers of our future company, and they can't afford to offend"

"Mr. Wan is good, Mr. Ji is good" Xu Tiantian said hello generously, and then nodded, "Mr. Cui, if you need help, please feel free to order"

"It's okay, you are busy first" Cui Ning turned to the two "My planning director and design director do you want to introduce me?"

"Don't use it first" Wan Xinglong looked at the environment of the office, "After renting, you basically haven't changed, and you haven't looked for anyone to see the feng shui or anything."

"Look at what feng shui" Cui Ning smiled secretly and said:

"Kindness and ambition are the best feng shui, and the unity of heaven and man is nothing more than having heaven and earth, but the two of you came today to ask me to sign a contract, and I have to have a bottom in my heart about what kind of cooperation."

"The cooperation is up to the three of us, let's discuss with each other," Ji Ziyu said, "Some of the planning, consulting and advertising expenses on my side every year have nearly 10 million yuan, which are allocated to several companies and projects, and they will be done directly for you when the time comes."

"I don't have so much" Wan Xinglong waved his hand, after all, I am an investment company, mainly responsible for investment projects, so the planning and publicity costs are not much, and my personal brand has not yet reached the point where it must be vigorously promoted. That's a budget of 100,000 per year. But so."

Wan Xinglong thought for a while:

"I can almost have half of the say in the brand image, media image, and brand planning of the person in charge of the company that we have invested in, so some business owners have to introduce you to you recently.

Especially the two mobile phone companies some time ago, "Komsa mobile phone" and "Boda mobile phone", the bosses of the two companies Hao Yun and Xu Li, I have already said hello, according to the normal bidding, their annual planning and advertising budget add up to hundreds of millions, so these two customers must also hurry up to meet, they are the rookies of domestic mobile phones, but also the hope of domestic mobile phones, you have to contribute to domestic mobile phone companies"

"Don't say it so grandiosely, I have to arrange the time, you know, Hailan's side, their chairman Yu Jinlong is my old leader, this time I also named me to participate in the brand upgrading and remodeling project, the budget is also tens of millions of dollars, I must personally participate in the project of the two, whether the money is millions or tens of millions of dollars is your support to me, I first express my gratitude.

Mr. Hao and Mr. Xu of Koja and Boda, should we go to meet with them first, or communicate by phone first, and then go through the process, and see you when we propose, Xinglong, I want to listen to your opinion."

"Time is also a problem, I didn't expect you to become a multimillionaire when you set up a new company, eating a big meal is a must, and then brothers are of the same heart, and its profits are broken.

Cui Ning, you recruit people first, don't care about the salary of office staff, your office is still more than half empty, this employee will definitely not be busy. The project of the two of us is in a hurry, and it is not in a hurry to say that it is not in a hurry, you first do a good job of Hailan, and then you of the two of us also think at the same time, the main thing is to sign the contract and pay you the first installment hahaha, I said that I beg you to sign the contract and paste it upside down."

Wan Xinglong laughed as he spoke, "Mr. Hao and Mr. Xu of Koga and Boda, they often come to Longdu, just look at the recent time, we will meet in Longdu first, but serving two mobile phone companies at the same time, is there a so-called rule in your industry, a company can not serve two peer companies in direct competition at the same time?"

"I really don't say much if I am polite," Cui Ning replied, "From the industry rules, for example, if I serve Koca, I can't serve Boda, for example, if I serve BMW, I can't serve Mercedes-Benz, because the competition between the two companies is very fierce, and some major events, promotions and even some measures of the brand are strictly confidential for competitors." But in reality, it's impossible for large companies to miss out on the opportunity to serve more businesses, and they have a lot of workarounds."

"The first method is for a boss to register different companies with different legal entities to serve different customers, often in the name of relatives or friends.

Company A serves BMW, and Company B serves Mercedes-Benz. Of course, it is necessary to sign a confidentiality agreement to ensure that the client's information will not be leaked, but as a planning consulting company*, the information is fully controlled, but it is not disclosed to anyone or third party. This method is relatively common in China. So I really have something to discuss with you two today."

"As for the second situation, it is that several big consulting and brand companies participate in each other's shares, and on the surface, the so-called fierce competition between you and me is fierce, but in fact, the shareholders behind it are all those people, and everyone can benefit.

As long as a contract is signed for a large project, each other's shares and interests can be guaranteed, so large companies are getting bigger and bigger because they have the best customer resources and low risk.

There was once a very interesting thing in the industry, that is, two Party A companies advertised on one of the most prosperous streets in order to compete, with Company A on the left and Company B on the right.

So many times, resources are very important, creativity is just because the enterprise has reached a certain level, which is the icing on the cake, and marketing is a system engineering, not to exaggerate the role of advertising and management at any level.

What about me, the company has just started a business, and it is certainly unrealistic to swap shares with others, so some industries and some customers should be cautious to participate in and avoid becoming a bid-rigging tool for some large consulting companies. ”

"Your circle is really messy" Wan Xinglong continued to laugh, "Don't worry, Ji Ziyu and I have already agreed, our business is only for you, as for Komsa and Boda, you can also register another company, and then use the two companies to participate in the projects of Komsa and Boda respectively." As for such a thing as a deception plan, once it happens, we have countless ways to deal with him. ”

"I think so too, so I've already arranged to register a new company" Cui Ning said, introducing Wei Guoyong's situation, "I want to cooperate with Wei Guoyong, I absolutely control a small company, a dozen can be, give him a part of the shares and dividends, and I will arrange the finances, but nominally he is the general manager of that company, what do you two think?"

"What is this person's character, do you know him?" asked Ji Ziyu.

"Character can't be seen, although I really know how to look at physiognomy" Cui Ning thought about it, "but according to Jiang Lao, everything that involves oneself cannot be seen by physiognomy, so as long as it involves one's own things, the first principle is that you can't see it, even if you have obvious physiognomy characteristics, you can't understand it according to general physiognomy, you must think and judge comprehensively."

This is being in the game, in this era, heaven and earth are closed to many things, and it can be regarded as a test for us to use the wisdom and methods of the world to deal with problems. ”

Hearing the topic of physiognomy, both Wan Xinglong and Ji Ziyu suddenly became interested:

"By the way, Cui Ning, you have learned these things with Jiang Lao, according to all the seniors, Jiang Lao is a person who can be a national teacher, let's talk about physiognomy, and if you have the opportunity, you can also go to some partners of our company to take a sneak look, which is a condition for cooperation."

"I'm a little dizzy" Cui Ning politely Yile "Let's talk about my business first, and I'll talk about physiognomy another day, why don't you make an appointment with Wei Guoyong, and you two will give me a staff first?"

The best way is to tell him first, I have hundreds of millions of cooperation turnover every year, but the first condition for me to invest in him is the absolute control of his company, and he must wholeheartedly do a good job in the company, as his own business, alas, but people are selfish, I am just worried that he still thinks that he must be his own boss, and those who have been bosses have different thoughts, so Zhang Fei and Guan Yu will be loyal, and Lu Bu will not be able to do it."

"In addition to being suitable for brand consulting, you are also suitable for storytelling," Ji Ziyu said, "Many of the truths you said are similar to what the elders of our family said, there are many interesting things in Dragon Culture, but young people are not interested in it."

"From the Spring and Autumn Period and the Warring States Period to the present, there has been almost no change in human nature, and what has changed is only the environment and technical tools, in essence, it is still the king of each other, and the pursuit of the Tao in the heart, so history is very worth seeing, a 5,000-year-old family, is a living history, according to your family story, writing a book on management must be popular," Cui Ning said.

"Let it be," Wan Xinglong said, "But after listening to the introduction of the industry you just had, it is necessary to set up another company, so give Wei Guoyong a chance and seize the opportunity that may be his life."