"Our boss is very smart, or some of them are crooked ways to make money. For example, the main advertisers of the Yellow Pages are customers such as restaurants, hotels and private schools, and we will give the Yellow Pages to some hotels or purchase them into their rooms. This is also a selling point for us to find customers.

For example, if a customer is a tourist attraction, our boss said that the printed yellow pages will be placed in the 2,000 hotels in Rendezvous, so that the hotel will know about the attraction through the yellow pages, and the phone will bring a lot of active inquiry opportunities to the scenic spots. ”

"We give a customer at least 10,000 yuan in advertising fees, or even 5,000 yuan in cash and some food vouchers, which is called mutual benefit, and hotels, guesthouses and the like also feel cost-effective, because these price coupons mean that there are more potential customers. ”

"On average, a customer is calculated according to 10,000, 20 customers are 200,000, and 200,000 is a printing unit, and then a batch of yellow pages can be printed.

The boss promised the customer to print 2,000 copies, and the advertising cost of a yellow page or map was only 5 yuan, which is really low.

But the boss actually received 200,000 a printing unit, only a few hundred copies of yellow pages were printed, each customer sent ten copies, and the rest were profits, and if every 20 customers were 100,000 or 200,000 yuan for a printing unit, the actual printing cost was only 20,000 or 30,000 yuan, and then the rest went into the boss's pocket."

"What if the customer wants to see the final print in person, after all, the customer is not stupid," Cui Ning also asked curiously.

"Our boss is smart, each time the total number of several units is photographed, packaged, and then invited a few advertisers to check, and they are all loaded directly from the printing house, the top bundles have the information of the corresponding advertisers, and the following are other advertisers.

Anyway, with 20 advertisers as a printing unit, it is impossible to know from each other, sometimes there will be dozens of customers a month, plus some brochures printed in the past, customers will definitely not be able to see how many copies there are. Anyway, it hasn't happened in many years."

"Then this kind of company has high requirements for business development, and it should not have high requirements for planning and design capabilities, right?"

"Many people think so, but really do it to understand, the more such advertisements are a test of wisdom and writing ability, many times a catering yellow pages advertisement is only black and white or even monochrome, but the requirements are eye-catching, or make people feel credible, in addition to discounts, it is also a great test for the company's planning."

"Is it convenient to give an example of the copywriting and planning that you have done or participated in?"

"There are too many customers in this area, and we often take last year's customers and copywriting to this year's customers, anyway, it is what is good to use, this is the way to live for small companies, after all, the company has advertised, there will always be some effect, the most direct effect is to give us coupons, we will also give customers, will definitely go to consume, this is the smartest place for our boss."

If you want to talk about interesting customer examples, let me tell you a few at random, one of the well-known catering companies, which is also our long-term customer, due to frequent cooperation, including the boss using vouchers to invite us to dinner, after all, there is some affection.

So we also made some plans for them, one of which was a Valentine's Day advertisement, after all, more and more people in the Dragon Kingdom like this kind of Western festival now, we made an issue of such an advertisement"

"The closest lover is always your lover, and the eternal lover is your relatives, February 13, 14 to our store to spend 100 to send a rose, and on the 14th night to draw a diamond prize, worth 2999 yuan, with a marriage certificate dining can also get 85% discount, with a household registration book dining 20% discount.

The advertising slogan is the marriage certificate, household registration book, Valentine's Day with you, the theme logo is the marriage certificate and the photo of the household registration book, plus the appropriate sensationalism, the effect of this issue is particularly good, it is said that this is the first marriage certificate advertisement"

"There is also a customer, is to do map advertising, he is a hotel, in the alley, the environment is actually average, but from the Longdu Railway Station and Longdu Plaza are very close, so we connected his home with Longdu Railway Station and Longdu Square on the map, get off the bus to stay in the hotel, watch the flag in the morning, and then the boss recommended a particularly easy to remember phone number, sold to this hotel.

The hotel owner felt that this feeling was particularly good, and he added money to print a lot of this version of the map, and then gave it to the newsstand at the train station at a low price, that year, the business of the hotel was really good, but the time and place were favorable, and this idea was also easy to be plagiarized, and soon many hotels did so, but the idea really came from our company"

"Well, the first ad is interesting, it really attracts attention, and with the promotion, the effect should be good"

"Of course, can this customer become our long-term customer?"

"Then you don't have big customers or anything like that? Do you only have yellow pages and map ads?"

"Of course, we also do some newspaper and outdoor advertising for customers, but those are fiercely competitive, so the profits are low, for a small company, the profit of hundreds of thousands, hundreds of thousands of dollars a month should be considered good."

"Well, I understand what you mean, the main thing is that our company's future customer positioning is a large enterprise, mainly responsible for brand-level cooperation" Cui Ning nodded, "Tell me what you think of the Hailan brand"

"Compared with our previous customers, Hailan is a big enterprise and a big brand" In order to avoid losing this opportunity, Zhang Dahai thought seriously for half a minute

"But any enterprise, whether it is a large enterprise or a small enterprise, brand communication should also be simple, direct and effective, such as Hailan, the advertising slogan has not changed for more than ten years, because the advertising of that era is basically that style, including the earlier implementation of three bags of consignment, and even the car advertising of that era, now it seems that there is no innovation and creativity.

But that era was an era of imbalance between supply and demand, people needed products of medium quality or above, and any simple advertising had some effect.

But times are different now, according to the most popular saying, the twenty-first century is the century of the explosion of knowledge, and the words "sincerity" and "forever" are used badly, or not enough to appeal to young people, and young people nowadays prefer something with taste and personality.

Especially in an international city like Rendezvous, I think quality is the basic, but it is certainly not the core competitiveness, the core competitiveness is the personality of a brand, or the personality of the human culture conveyed by the two lovely children of Hailan, such as the cute baby in every family, or the three-dimensional image that is very well-behaved."

Cui Ning nodded: "Understood, Dahai, what do you think of your learning ability?"

"Learning ability, there must be nothing to say" Zhang Dahai seems to see an opportunity, so he has to work hard to prove his appearance, "Doesn't it mean that interest is the best teacher? I like this industry, and I hope to have a suitable opportunity and stage to prove myself." Boss, as long as you give me a chance, my ability and potential will definitely give you a good answer."

"Well, then we will notify you within three days, and your paging should be convenient for receiving information."

"Well, absolutely no problem, when the time comes, you send a 9999 message to my pager, and I will know that it is our company"

"Alright, let's do this first, wait for us to know"

In the past few days, Cui Ning met with more than 20 interviewers who participated in the re-examination, and of course, he would also listen to some of Xu Tiantian's opinions. The most important thing is to identify the senior management first, and determine the position of planning director, design director, and business director.

Huaxia and Zhang Dahai, this is the person Cui Ning decided to want, the comprehensive business level and experience of the first Huaxia, Cui Ning is more satisfied, as for Zhang Dahai, the plasticity is very strong, under the same treatment, the company's pay and return in the next two years should be appropriate.

As for Hu You, from the moment the interview ended, he had already entered Cui Ning's blacklist.

There is also Wei Guoyong, a 40-year-old middle-aged man with huge energy, and a man who has experienced setbacks is more willing to struggle, he is definitely a good business player, he must have enough contacts, as well as some customer relationships. But Xu Tiantian's suggestion, a new company, a middle-aged man who wants to start a business at any time, is definitely not a good asset.

Cui Ning felt that Xu Tiantian's opinion was worth referencing, so he had some other thoughts about Wei Guoyong.

As for the "FM" ability shared by Xiaolong and himself, through continuous feeling and development, Cui Ning has a new way to play.

For example, for those who come to the interview, Cui Ning does not adjust his frequency, but naturally uses his original frequency, and when he meets someone who is destined or communicates very smoothly, the frequency will naturally change and develop towards the same frequency.

And some people who have inconsistent communication or world view will make noise like the TV, although only he can hear it, but Cui Ning will know that this is the so-called fate, as well as his own understanding of life, and the beginning of order.

Everything can be measured or felt, and the little dragon entering his own body is not accidental, through a small dragon that has been cultivated for nearly a thousand years, establishing his own connection with heaven and earth, which is a huge gain for himself in the era of chaos in the energy of heaven and earth.

And Cui Ning also believes that with the application and improvement of this ability, he can not only adjust his own frequency, but even adjust the frequency of others, the so-called high energy and high influence, as well as the "Pudu sentient beings" as the Buddhists say, are nothing more than the process of frequency adjustment, which frequency band of programs you can receive, and which frequency band of people you can make friends with, which can be self-realizing.

Frequency, aura, energy, influence, resonance, harmony, as well as heaven, earth and man, the mysteries of life and the universe...... Cui Ning felt that this mysterious door was opening to him, maybe this was the only way to unlock the mystery of his physique and life experience.