"At that time, I had just joined the 4A company, and my position was still a copywriter, mainly responsible for writing manuscripts for customers, pondering new advertising words or promotional posters every day, and it can be said that there were very few things involved in landing, mainly communication and contextual work."

"At that time, there was a domestic pharmaceutical company, in those years it seemed that the rapid development of medicine, such a brand flocked, the company first needed a loud brand slogan, the company put forward some basic concepts such as health, health care from health care, self-care, etc., and then the work was handed over to our project team.

At that time, the average age of our group was 25 years old, where did we know what health care, a lot of knowledge was very general and superficial, and the sources of information in previous years were all TV, newspapers, publications, etc., so the creative process at that time was also very painful."

So I flipped through a lot of health and wellness magazines and books, and then I also applied for a half-day vacation to go to Xinhua Bookstore with my colleagues to flip through books, and we found that Qigong books and books with special functions were particularly popular.

I don't know if you believe in these things or not, but in the past few years, this has been too popular, and it has a very common folk foundation, so I thought about starting from this level for creative planning, and put forward the advertising slogan "Central Plains Miracle Medicine, Pudu Sentient Beings".

However, it has little to do with the keywords given by the company at the beginning, so the internal expectations for this are not high, but what we didn't expect is that the boss is a qigong fan, and he is also a loyal believer of a certain master in Nanhe Province.

Later, the boss added the function of the product and the principle of our traditional medicine in the Dragon Kingdom, and finally finalized it as "The general rule is not painful, the pain is not clear, the Central Plains is the land of Guangsheng, the magic medicine of Pudu sentient beings", and then filmed a commercial film, on the national TV station of our Dragon Kingdom, I believe you should have seen it, to say that the real creator of this advertising slogan is me"

"I really know this brand and advertising" Cui Ning nodded, "Read more books, consult more information, this is a good habit, what do you think of the Hailan brand?"

"We also often receive bids from Hailan, after all, it is a representative enterprise in China, but Hailan's reputation in Longdu is average, mainly because the settlement is more complicated, the cycle is long, and it is easy to default.

However, to say that the brand of Hailan, in the past few years, there are indeed some leading places, especially the service concept, including the enterprise management concept, Nissin, Rigao, Rishi, etc., should learn some management concepts of the Oriental Kingdom, after all, they have developed earlier than our industry since the Second World War, so Hailan was once a model for Longguo Appliance Enterprises and even domestic enterprises"

"However, the brand of Hailan emphasizes sincerity and service too much, ignoring the development of the times, such as the style of the brand, the personality of the brand, and the fashion of the brand, especially in the face of the high-end of international brands, as well as the quality of southern enterprises, I personally think that Hailan should need to progress, or should have higher requirements for the brand."

"What else?"

"I don't know much about the management of Hailan, and I personally think that the entrepreneur brand should not only make a fuss about the management and the past brand story, but should have more ways to tell the story from more angles. For example, the internationalization of the brand, Hailan should make some efforts in this regard. ”

The second person who retook the re-examination was called "Wei Guoyong", a middle-aged man about forty years old.

"Hello Mr. Wei, your age should be a period when you started a business or have a more stable career, and then why did you choose our new start-up company, and why did you want to be a planning manager?

"Hahaha is not for life, speaking of my age in the consulting and planning company really has no advantage, and most people will think that my learning ability and energy will not be as good as young people, this view is super wrong, people's age is nothing, the key is mentality and blood, I think I am very young"

"I am just forty years old this year, I just faced a business failure, and I am also an advertising company, the company I serve owes me a lot of advertising fees, but the company is bankrupt, and the repayment of debts seems to be far away, so I have to come out and work again to prove that I have not fallen, I have to stand up again, I Wei Guoyong is definitely not a failure"

"You mean that you will start a new business, come to our company, it is more difficult to rely on salary estimates to support you to start a business, and any other company does not want employees to have the idea of starting a business at any time, although I appreciate your honesty"

"Of course, it is nothing to have experienced entrepreneurial failure, as for my own planning, in addition to starting a business, I have other ideas, that is, to find a new company, and after proving myself through my own ability, I can negotiate with the boss about shares or shares.

First of all, I have some customers I have worked with, they all trust me, in addition, my age and experience, compared with many young people, actually have a great advantage, including vision, naturally is different, so, I make everything clear, is to see if there is a chance, if there is a chance, I can introduce a few high-quality customers to the company"

"Well, I understand what you mean, but the company's current lack of customers is not customers, several of our customers should soon enter the contract, and the amount is enough to feed and develop the company, of course, the more customers the better, as for shares and shares, I have no objection, but I don't understand your professionalism, as well as your age, whether you can ensure normal work, attendance including business trips, etc."

"My lover's work is a public institution, fortunately, the child has just entered junior high school, but I don't need to manage it every day, after all, people who start a business, travel to meet customers, including overtime, this is not a thing, you can rest assured"

"That's good, then tell us what you think of the brand La Mer."

"The brand of Hailan, in the eyes of my age, is indeed powerful, the large share of the home appliance occupant market of the Oriental State, it is precisely because of the rise of Hailan that has changed the market pattern, so from the perspective of the domestic market leader, Hailan still has a lot of articles to do.

However, there are more Hailan advertisements, but there are still fewer public welfare, activities or brand communication, and I say less relative to international brands, because I personally believe that the future is the century of communication, and this communication is two-way, and the role of pure advertising will be lower and lower.

I am an advertising company, and I am deeply touched that more and more funds are being spent on channels and in-depth communication, not just advertising, especially TV commercials, and I think Hailan should pay attention to this."

The third person Cui Ning interviewed was called "Hu You".

"My name is Hu You, 30 years old this year, I am a senior brand worker, I have done and participated in many big cases, and I have cooperated with many large enterprises. ”

"Then why did you leave this company?"

"What else can there be?" Hu You shrugged his shoulders, "a domestic company, once it becomes a mom-and-pop shop, it will definitely not be big."

And after the two people have money, there are all kinds of contradictions, including the boss has a junior outside, and the two people sometimes quarrel in the company, which affects both the business and the image, and it is really difficult for people to work at ease in such a company, so I don't really want to continue to work.

I see your office environment and location, as well as the treatment you give is basically in line with my conditions, so I came to see, the last interview I said I wanted to meet the boss, but you happened to be absent that day, this is not today to come and talk to you, the new company, there must be a shortage of people, my ability should be enough to be the vice president of the company."

"Then what do you think a new vice president of a company should have, and what sectors should he focus on?"

"What is the ability? is to get the customer, let the customer recognize our strategy, and then cooperate with us, this is the greatest ability, as for the main grasp, that is to deal with different customers, there are planning managers, designers, there are copywriters, I manage them through different methods, anyway, my role is to get the customer"

"You mean you don't have to be involved in the specific work, you're more like a top manager, do you mean?"

"Almost," Hu You replied with a big grin.

"Then your professional skills, such as creativity, text and solution control, after all, we are a professional company"

"What you are talking about is the work of the department manager, I just need to take care of them, and I will see if a plan is excellent, I have the ability to distinguish, and this is the ability that a vice president should have."

"Then your requirement is that the company's top management, such as the planning director, the business director, or anything else, don't you think about it?"

"That's right, after all, my age and ability are enough to be qualified for the position of vice president, and I can't underuse it, right?"

The fourth interviewer is called "Zhang Dahai".

"My name is Zhang Dahai, just like my name, my vision and mind are like the sea, I was born to do planning materials, I can recite dozens of advertising slogans at the age of four or five, and my favorite program to watch since I was a child is advertising, and I can recite a lot of TV advertising words.

It can be said that I have formed a fate with advertising since I was four or five years old, and after graduation, I like the advertising industry even more, so I entered the advertising company, starting from the most basic employees, including doing business, that is, to attract customers, after all, it is a small company, and the most basic business is to do yellow pages advertising for customers, or map advertising"

"Because Longdu has developed very fast in recent years, the yellow pages are updated quickly, and there are many outsiders who come to Longdu, so the map sells well, and the subway, train station, newsstand, including every station has a map for sale, which is basically printed by our company.

We have signed an agreement with the relevant departments, we can advertise on the map and the yellow pages, why the yellow pages and maps can be given away for free, is because we charge advertising fees, printing and distribution costs are in the advertising fees, as for the production and printing costs of a map are close to two yuan, we wholesale to small traders sometimes a piece, sometimes only a few cents, just because we don't rely on this to make money."

"Is this aspect of the business easy to do? The customer's advertising fee should not be high, right?"

"The business is not easy to do, a customer charges very little, but our boss is very smart, he has some strange ways to play"