"Marketing strategy is formulated by the decision-making level of the winery, sales is only the implementation, of course, it does not mean that sales do not have a little responsibility, sales should be based on their own market research and analysis like the factory to put forward reasonable suggestions, but in the final analysis, the development of marketing strategy is a problem for corporate decision-makers. ”

Sha Zhengyang began to peel off the cocoon.

"Before that, I felt that there was no decision-making level in the distillery, that is, the original director plus Dong Gong and several people in finance, as well as the leaders of the township industrial company, even if it was a decision-making level, but it was difficult for this decision-making level to play a real substantive decision-making role. ”

Sha Zhengyang's objective and accurate analysis hit the most itchy part of Ning Yuechan's heart.

As the deputy chief of the sales department, Ning Yuechan has made suggestions to the main leaders of the factory.

The last factory director, Wang Bingquan, is the deputy manager of the township industrial company, and the sales section chief is the deputy director Liao Yang.

What's even more annoying is that these two people covet themselves, so Ning Yuechan has to keep a distance from these two people, which also makes these two very annoyed.

Fortunately, Ning Yuechan has a hot temper, and the Gao family and the Ning family are also the surnames of the village, and these two can only return in a huff after several entanglements and failed to succeed.

But Ning Yuechan naturally didn't have a good face, and Ning Yuechan's suggestion was even more impossible to accept.

At the beginning, Ning Yuechan proposed to focus on tilting according to the market situation, especially for some cities and counties with better market conditions, and selectively give up some channels with poor market results and bad reputation.

But none of these suggestions were endorsed by Wang Bingquan and Liao Yang.

As a result, distilleries have blossomed everywhere, and they have been fully distributed in seven or eight cities across the province, but the results are not satisfactory.

Some cities and counties that originally had good market results gradually withered due to poor follow-up, and finally had to break the capital chain and close their doors.

The distillery closed, Wang Bingquan patted his ass and returned to his hometown industrial company to continue to be his deputy manager, and Liao Yang was also transferred to the plastic factory as deputy director, which had no impact on the future of the two.

It's just that these workers who work in the factory can't get their wages, and they have to find another way, so Ning Yuechan doesn't have a good impression of the people in the town.

In addition, Sha Zhengyang was also born with a talent, and his image is very similar to that of her ex-husband, so this adds to Ning Yuechan's disgust.

To talk about it carefully, Ning Yuechan felt that she didn't seem to have any grudges with the other party, even if it was a pure accident that night, or that she had a greater responsibility.

stepped on the other party at once, not to mention, and knocked others down the stairs and fell into pieces, in that case, it is normal for the other party to make any action in a panic, not to mention that in the end, he pressed on the other party.

At this time, Sha Zhengyang took the initiative to come to the door, which could be regarded as giving himself enough face, and a few words directly hit the itch in his heart, which immediately reversed Ning Yuechan's perception of Sha Zhengyang.

"Marketing strategy?" Although she had heard Sha Zhengyang mention this marketing strategy several times, Ning Yuechan was also very curious about what this lofty-sounding word meant.

There were only two people present at this time, and then thinking that the other party was a key university graduate herself, so Ning Yuechan also asked in a deep voice: "What do you mean by marketing strategy?"

"Well, marketing strategy refers to a set of comprehensive sales promotion strategies formulated by an enterprise around its own products, which includes not only the overall strategy, but also some marketing tactics, or marketing means. ”

Sha Zhengyang knew that he was explaining this, and the other party must still not understand, not to mention the sales of a small winery, even if some large enterprises are engaged in this business, it is as plausible as this marketing strategy.

"In short, it is to develop a set of the most suitable plan to sell the product at the best price, the fastest speed, and also make the product get a good response, make a reputation, and finally achieve the fastest recovery, if you can do this, then this is a good marketing strategy. ”

Sha Zhengyang's easy-to-understand explanation finally made Ning Yuechan understand, that is, the price of the goods is good, and it is popular, and the payment can be paid quickly.

"If you can achieve such an effect by specifying a set of marketing strategies you are talking about, wouldn't this set of marketing strategies be invincible?" Ning Yuechan didn't seem to believe it, if there was really such a marketing strategy, wouldn't it be able to hit the whole world?

"Director Ning, the marketing strategy needs to be determined according to the product and market situation, the second is that it needs to be adjusted at any time, not static, and the third is to pay attention to some opportunities, the market is changing rapidly, no matter how good the marketing strategy, if it is not born at the right time, it is also no play. ”

Sha Zhengyang laughed, "There has never been a strategy to conquer the world, this time and that time, it has to be moved by the times, and the strategy applicable in this period may be poison in the next period." ”

Being a little blushing by Sha Zhengyang's laughter, Ning Yuechan was a little embarrassed, why is this person so rude? Even if he asked an inappropriate question, he wouldn't be so wild, he didn't save face at all.

Sha Zhengyang naturally didn't know that his actions would also be spit out like this by the other party, in his opinion, now that the conversation is getting better, everyone should be very relaxed.

Seeing that Ning Yuechan was silent, Sha Zhengyang didn't realize it yet, and continued: "So now Hongqi Distillery needs a set of suitable marketing strategies to open up the situation,......

"Then since you are confident, do you still need to come to me?" Ning Yuechan said coldly.

Sha Zhengyang paused for a moment, why did the temperature change again? He still felt good just now, why did he become cold again now?

After observing the changes in the other party's expression, Sha Zhengyang didn't dare to be presumptuous anymore, he restrained himself a little, and said with sincerity: "Director Ning, no matter how good the strategy is, it also needs someone with executive power to promote, and you are the one who knows the most about all aspects of the Hongqi Distillery, and I can also feel that you have a lot of feelings for the distillery, I sincerely hope that you can return to the distillery, and we will work together to revive the Hongqi Distillery." ”

Ning Yuechan's eyes swept over Sha Zhengyang's face, she could feel the sincerity of the other party, otherwise she would not have invited Gao Baishan to invite herself after being rejected by her cold words, and now she came to the door in person, when did these town cadres value village cadres like themselves so much? It's just ......

Seeing that Ning Yuechan seemed to be a little hesitant, Sha Zhengyang felt that he needed to light another fire to add some confidence to the other party, "Director Ning, why don't I briefly introduce my idea first, if you think my idea is initially feasible, then let's study and discuss it together, how about it?"

Ning Yuechan finally nodded, in such a situation, if she refused, it would seem that she was too childish.

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