Volume IV Section 16 Plundering is like fire
Zhao Yishan, who was also a little excited after receiving a satisfactory answer, couldn't wait to go to Lu Jian, leaving Sha Zhengyang alone.
Sha Zhengyang will definitely not interfere in this specific business, it should be a negotiation between the C&D Division and Zhongzhi Construction.
Although his personal interests are not involved, after all, it is easy to attract some suspicions, and it is most appropriate to let Lu Jian deal with this kind of matter, and negotiate in full accordance with the principle of commercial reciprocity.
However, the conversation between Fang Cai and Zhao Yishan still aroused a lot of Sha Zhengyang's thoughts.
Fighting for one's own ideals and pursuing one's own goals to fight for one's own goals should be a little basic pursuit of oneself as a reborn.
Of course, this does not mean that he has to be a saint and give up all other good things in life, Sha Zhengyang feels that he can't do it yet.
"I know that the market for instant noodles will be very big in the future, which I have actually talked to Baishan and Yuefeng, but the problem is that instant noodles now seem to have companies from Taiwan that take the lead, and we are all used to taking the lead and letting competitors go at our pace. ”
Ning Yuechan is no longer the little woman, sitting opposite Sha Zhengyang, talking about business, she didn't back down at all.
"Moreover, instant noodles still have a certain technical content, similar to tea drinks, we have no experience, no technical reserves, and more importantly, we are increasingly short of management talent reserves, Zhengyang you originally mentioned that it is too critical to carry out talent reserves as soon as possible, but even if we have some preparations, we still can't keep up with the development of the group at all. ”
Jiao Hong obviously communicated with Ning Yuechan, and also interjected: "Yuechan is right, we can't see everything, no matter how big the instant noodle market is, but the money can't be made, if we venture into this field, we may miss." ”
"I talked to Sister Hong, what you said about the channel problem, I admit that the channel advantage is indeed very important, the channel of the natural hall is very solid, and now with the fun drink, we are very strong in the channel construction, but we can't because we have the channel advantage, we have to meddle in the field we don't know anything about, right?"
"It seems that both of you are against my idea?" This is in Sha Zhengyang's imagination, if it were himself and he had no experience in his previous life, he would not approve of this.
"Unless you have a good enough reason to convince us. ”
Ning Yuechan relaxed a little, leaned on the sofa, propped one elbow on the armrest of the sofa, clenched her fists against her cheeks, and turned her head slightly, this posture fell into Sha Zhengyang's eyes, quiet and elegant, very charming, and even with the chest that was too swollen and full, it didn't seem so eye-catching.
This small reception room is the old house of the original Wanzhou Electric Appliance Factory, renovated as the general manager's special reception room, secluded and peaceful, outside the field is a corner of the small garden behind the plant, green Rongrong, sometimes Jiao Hong likes to sit here alone to rest.
"So if you want to start this project, what do you think is the biggest risk?" Sha Zhengyang asked.
"The first is that there is no experience and technology at all, the second is that we lack sufficient management talents, and the third is not to take the lead, even if we invest heavily in the development, time leads to a greater gap between us, I am afraid that we need to face a vicious battle with Dingyi and unification, which is not counting other domestic competitors. ”
Ning Yuechan unceremoniously listed them one by one.
"What if the first and third are not a problem?" Sha Zhengyang asked slowly.
Ning Yuechan and Jiao Hong looked at each other, the first and third days were not a problem, that is, the second lack of management talents, how could this be?
The second one seems to be a short board, but if you really want to squeeze it, it's not that you can't squeeze it out, after all, now the natural hall and the fun belong to the same kind of enterprises, a year and a half down, a group of skilled hands can basically go out of the mountain, and if it doesn't work, you can dig two over there in the Oriental Red Wine Industry.
The key lies in the first and third points, how do you solve them?
"Zhengyang, do you mean to find a partner?" Ning Yuechan is also a strong woman in charge of one side, and immediately reacted, Dongfanghong Group can't do it by itself, so it can only find partners from the outside world to meet these two points.
"Sister Yuechan also thought of it?" Sha Zhengyang nodded.
"This collaborator is not easy to find, Dingyi and Reunification will definitely not cooperate with us, they have now tasted the sweetness, and the Taiwanese businessmen themselves have a strong ability to adapt to the mainland, if it is a domestic collaborator, it is meaningless, and our advantages must also be there. Jiao Hong hesitated: "How can it be a partner where?"
"Does Sister Hong know where the instant noodles come from?" Sha Zhengyang asked with a smile.
"Nissin?Nissin?!" Ning Yuechan and Jiao Hong were both taken aback, "You mean we join forces with Nissin?"
The 90s was the honeymoon period of Sino-Japanese relations, from the Japan International Cooperation Agency to the Asian Development Bank, as well as loans from the Japanese government, Sino-Japanese relations have been in a relatively close state during this period, so the momentum of Japanese enterprises entering the mainland is also very strong.
Joint ventures with Japanese companies are also very supported by the government, such as Ruosi Electric.
Nissin is the ancestor of instant noodles, and the Nissin Group founded by Momofuku Ando started the popularity of instant noodles from chicken soup ramen, but Nissin caught up with a late market when it entered the mainland market.
"Do you think there's a problem?" Sha Zhengyang asked rhetorically.
"Haven't you heard that Nissin has entered the mainland?" Ning Yuechan, as the CEO of a large-scale food enterprise group like Dongfanghong, is no longer Wuxia Ameng, and she is no stranger to Nissin.
Dongfanghong Group also formally established an intelligence and information service center in September last year.
This is also Sha Zhengyang's suggestion to Ning Yuechan.
This department is responsible for collecting, understanding and analyzing the market situation, development trends and competitors of Dongfanghong Group's related industries, as well as collecting intelligence on the areas that may be covered in Dongfanghong's future development strategy.
Intelligence information related to instant noodles, dairy, and fruit juice drinks has long been included in the collection scope of the intelligence information service center, so Ning Yuechan also knows about the ancestor of instant noodles, Nissin Nissin, and Nissin Group is also a well-known food company in Japan.
"Nissin hasn't entered yet, but the momentum of Dingyi and reunification is so good now, especially Dingyi is in a mess, can Nissin still sit still?" Sha Zhengyang shook his head, "The penetration ability of Japanese-funded enterprises is not weak, and their intelligence gathering ability is stronger, so they won't fail to see this." ”
Sha Zhengyang has the impression that Nissin has not been able to really gain a foothold in China, whether it is the earliest joint venture with Shanghai Meilin, or later with Hualong and the follow-up Jinmailang, Nissin has not achieved many real breakthroughs.
Japanese companies have always been inferior to Taiwanese companies in terms of grounding, and their cooperation with domestic joint ventures has not been able to achieve complete integration, which is why Sha Zhengyang feels that Nissin is a good junior teacher.
It can help Dongfanghong lead the way, as for whether it can get along harmoniously in the future, it can only be said that it is a step by step, and there is no reason why Dongfanghong will be worse than others in the land of China.
Of course, Nissin still has its advantages, and its later high-end instant noodles still won some recognition, but it is a niche product after all.
"Zhengyang, do you think we can cooperate with Nissin?" Ning Yuechan hesitated, "Will it become a wolf into the house?" Don't we don't grow up, but let the parents drive into the market and occupy the market, then we will become sinners." ”
"Hehe, Sister Yuechan, are you so unconfident?" Sha Zhengyang was a little funny, "It's rare, I don't think so." Because if we don't cooperate with Nissin, there will also be other domestic food companies to cooperate, rather than giving to others, it is better to take the initiative in our hands, and to be honest, Nissin still has a lot worth learning from, I believe that Sister Hong has felt it from the cooperation with Sanyo Electric during this time. ”
Jiao Hong is not the kind of person who is ignorant, and nodded: "Japanese companies are indeed much stronger than us in many aspects, Sanyo Electric is a veteran electrical appliance company, needless to say in terms of advanced technology and innovation, they are more accurate in management details, I ask myself that I have benefited a lot from this time." Whether it is a state-owned enterprise or a township enterprise in the management of rough and scattered, the details of the results of this is not false at all, of course, Japanese enterprises also have their shortcomings, but in general all aspects are much stronger than domestic enterprises, Japanese electrical appliances can sweep the world, not in vain. ”
"My idea, we have our advantages, first, we are familiar with the market, channel construction can not be taken away; second, behind the support of the group, Nissin's advantages are precisely what we lack, their technical experience and management capabilities, just can complement each other's advantages, I believe that we can reach cooperation. Sha Zhengyang further said: "When there is a problem in cooperation in the future, I believe that our people should also have the ability to develop and operate independently. ”
"Sister Hong, what do you think?" Ning Yuechan has actually been persuaded by Sha Zhengyang in her heart, especially Sha Zhengyang elaborated on the outlook for the future instant noodle market and the sharing and interconnection in the channel, which is really a little difficult to give up, such an advantage is not necessary, sorry for yourself, especially now that Dongfanghong Group itself has the most abundant liquidity, it is far more meaningful and valuable to stay in your hands than to invest it.
Another point is that if you can enter Wanzhou in a joint venture with Nissin, it will also be a support for Sha Zhengyang's work.
"I think so. Jiao Hong is also very concise and clear, "but it still needs to do a comprehensive market research and analysis, and finally decide." ”
"This is natural, since it is already a regular enterprise, everything must be in accordance with the procedure, but to hurry, I hope to have an answer within a month. Sha Zhengyang nodded, of course he wouldn't break these rules, but the efficiency had to keep up. ()
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