I thought that I could do it for 90 million, but now I have to pay 110 million, and if I continue to compete, it will be beyond his authority.

No, you have to find a way to save the situation, and if you really want to bid like this, when will it be a head, if the other party's budget is more than your own, won't it be a sure defeat.

"Mr. Yu, it's not appropriate to bid like this, it is said that the TV station bidding is not played like this, everyone is a one-time bid, and the one with the highest price wins. Mr. Zhang spoke again.

Liu Xinya also agrees with this statement, this kind of TV station bidding, originally the participants and the TV station are opposites.

One side wants to get the naming rights for less money, and the other party certainly wants to get more money.

Now Yu Ying's on-site bidding is obviously beneficial to the interests of the TV station, a bit like an auction.

"I also agree, Mr. Yu, everyone has come out of this price, and it makes no sense to raise the price of each other, it is better to follow the rules, come to a secret standard, and directly decide the winner. Liu Xinya also spoke.

"Yes, Mr. Liu's suggestion is very good, and I also have this idea. Mr. Zhang of the Demon Capital immediately agreed.

Originally, he and Liu Xinya were competitors, and both of them were eyeing the naming rights this time, but now for their own interests, they are standing on the same front and fighting against Yu Ying together.

This is the shopping mall, for the sake of profit, enemies can become friends in an instant, and friends can turn their faces into enemies.

Yu Ying's careful thinking was exposed by the two on the spot, her old face turned red, and she made an excuse: "Isn't the time too tight this time, and after the preliminary screening, the two entered the final competition." But since both of them have this idea, then I have no opinion, so let's take 110 million as the reserve price, I invite the leader of the advertising department of the TV station, and we will make a formal bid!"

The three agreed on the spot that it was now the morning, and a formal bidding would be held in the afternoon, and the two parties involved in the bidding would each write down their own bidding price, and hand it over to the staff of the advertising department of Zhejiang Lantai on the spot, and announce the price on the spot.

The highest price wins!

Mr. Zhang breathed a sigh of relief, playing the secret mark, he was experienced. Moreover, neither side knows the other's bid, in this case, it is a competition to see who is bold and can judge the opponent's bid.

……

As soon as Liu Xinya returned to the hotel, she immediately called Wang Ye to report the situation.

"Dong Wang, how much is the right price for me to bid?"

If it is an open bidding, it is very simple, anyway, there is a base of 200 million promised by Wang Ye, and the price can be increased upwards.

But the secret standard, Liu Xinya can't play it, this relationship is too important!

Bid too high or bid low, it's not appropriate.

If the bid is low, it will naturally be out, and there is nothing to say about this.

But the bid is high, even if you win the naming right, but you are not happy.

If the opponent offers 110 million, and you make 200 million at once, even if you win the bid, can you be happy?

Therefore, Liu Xinya immediately called Wang Ye for advice, the responsibility for this matter was too heavy for her to bear.

There was such a change on the scene, which was also unexpected by Wang Ye, but this is also a good thing, if the secret bid is right, it can save a lot of money.

After a moment of silence, Wang Ye was trying to recall this season's run, how much did the brothers pay for naming it.

But I really can't remember it, but I vaguely remember that it was over 100 million, and it can be regarded as officially opening a new chapter of the naming fee of entertainment programs exceeding 100 million.

Now because of the addition of myself as a competitor, I guess the price will be appropriately higher.

"So, you're 142 million!"

Wang Ye commanded in a deep voice, according to his speculation, since the public bidding in the morning was shouted to 110 million, then the secret bid in the afternoon, the public in the magic capital is likely to add about 20 million.

Of course, it is not ruled out that the opposite side will give it a go and directly add 30 million.

So Wang Ye also increased the price to more than 140 million.

As for the fraction of the two million, this is just a small trick of the hidden bidding.

Sometimes there are two bidders who are about the same, for example, both of them have paid 140 million, in which case, if one of them adds a fraction to the bottom of the bid, it wins.

Of course, in order to prevent the other party from thinking the same, Wang Ye directly added a fraction of two million.

After receiving Wang Ye's order, Liu Xinya calmed down, took out the bidding book that Zhelantai put for herself, and filled in the number "142 million".

……

Another hotel, Mr. Zhang of the Magic City Volkswagen, communicated with the company's boss by phone, and the price of this bid was too high, and he did not dare to make the decision alone.

"That's the way it is, I personally think that 135 million should be able to win the title. Mr. Zhang reported.

The other end of the phone was also silent for a while, probably thinking, and then said after a while: "Since you are so optimistic about this show, then be bold, and go out to 140 million, not less than these million." ”

"Yes! I see. Mr. Zhang's face was happy.

With the approval of the leader, then you can give it a go!

However, he didn't know that their bid range had long been expected by Wang Ye.

In the afternoon, the teams of both sides gathered again in the conference room of the Zhelan TV Building.

This time it was much more formal, not only the staff of the advertising department of Zhelan TV station, but also the notary of the notary office.

After a brief introduction by the staff in charge of bidding in the advertising department, Liu Xinya and Mr. Zhang got up at the same time, came to the front of the stage, and handed their bidding to the notary.

After returning to their seats, Liu Xinya and Mr. Zhang stared closely at the notary on the stage.

Opening the tender in his hand, the notary recited with an expression on his face: "The public of the magic capital, the bidding amount is 141 million!"

Mr. Zhang's face was colorful, and he thought that for the sake of insurance, he deliberately added a fraction of 1 million, and it would be fun if he preferred the best product to bid 140 million.

Originally, Liu Xinya was still a little nervous, but after the notary read out the bid of the public in the magic capital, she finally put her mind at ease.

This time it was really dangerous, but fortunately, Wang Dong gave up 142 million, otherwise it would have been a failure.

The notary on the stage opened the bidding document for the preferred product again and read out the bid price: "The preferred premium product, the bidding amount is 142 million!"

Mr. Zhang was dumbfounded, what is going on, why is the other party's price higher than himself, and more importantly, why is it only one million more!

But now that the big picture is decided, it doesn't matter what he thinks.

Yu Ying, the chief producer of the "Run, Brother" program group, was full of smiles, and he didn't expect that this exclusive naming rights bidding could be auctioned at such a high price.

More than 140 million! This has already set a record for naming fees for domestic entertainment programs!

"Thank you for your strong support! When will we negotiate the specific advertising placement problem?"

Yu Ying held Liu Xinya's hand tightly.

"I am very happy to get the naming rights this time, and our company will send a special team to negotiate with Mr. Yu about the specific content of cooperation. ”

Liu Xinya is also full of smiles, she finally fulfilled her mission this time and won the naming rights of the show without danger.

After spending so much money, of course, it's not just about adding a preferred product to the show, a series of advertising placement issues, including how to highlight the brand of preferred products during the program, all have to be discussed in detail by both parties.

Even, in other time periods of Zhelantai, it is necessary to appropriately give some advertising time to the best products.

But there is a question that Liu Xinya is going to raise now.

When the two signed the cooperation contract and came to Yu Ying's office to sit down and talk in detail, Liu Xinya said: "The female guest of this show, our company recommended our spokesperson, Miss Ling Fei. ”

Not in an inquiring tone, but directly speaking.

Yu Ying was stunned, he was not surprised that Liu Xinya would make such a request, if the big financier did not make a request, it would be strange.

He was surprised when Ling Fei had a relationship with Youxuan.

In the entertainment industry, Yu Ying still knows Ling Fei, a new generation of starlets who suddenly rose last year.

starred in a small supporting role in Lao Mouzi's movie, but he took over the spokesperson of Hermes and Cartier, two major luxury brands.

Outsiders can't understand the details of Ling Fei's endorsement, but Yu Ying can still see that it is obviously not the real brand spokesperson of Hermes and Cartier, it should be a certain single product.

But this is also very remarkable, these two big names have never invited mainland celebrities to endorse before.

It can also be seen that Ling Fei, a little star, has a huge force behind her.

So when Meng Zimei contacted him a while ago and recommended Ling Fei to be the regular female guest of "Run, Brother", Yu Ying had seriously considered it.

However, the other side of the competition is obviously more powerful in the entertainment industry, so later Yu Ying preferred to choose another female star.

But today, the situation is obviously different, and now it is the exclusive title of the big gold owner who has spoken, and directly designated Ling Fei as a regular female guest.

Then what else do you have to say, you can only agree.

"No problem, since you are the spokesperson of your brand, it makes sense to appear on the show. Moreover, Miss Ling Fei's popularity and image are also very consistent with this show. ”

Yu Ying happily agreed, and found herself under the stairs.

……

After completing the task, Liu Xinya flew back to Pengcheng.

After she goes back, she will combine the program process provided by Yu Ying to come up with a set of brand placement plans as soon as possible, and then the two parties will sit down and negotiate which ones can be implanted in the advertisements and which ones are too blunt and should be modified.

When Meng Zimei received a call from Wang Ye, she was at the home of Tomson Yipin, Ling Fei, the magic capital.

"Xiaofei, you must remember this time, show your sunny and lively side with all your might, don't be pretentious, don't be cheating and tricky!"

Mencius taught earnestly.