Wang Ye can't remember how much the naming fee for the first season of "Run, Brother" is.

However, judging from the sky-high naming fees of entertainment programs that frequently appeared in the next few years, the phenomenal "Run, Brother" naming fees will obviously not be low.

You must know that this show is introduced, and on SBS TV, this is already a mature and popular program, otherwise there will be no Modu Volkswagen, a giant in the automotive industry, to compete for the title this time.

Now that "Run, Brother" is only the first season, whether it can be a big hit or not, Zhejiang Blue Satellite TV can't guarantee it, and the public in the magic capital is obviously unsure.

Maybe only Wang Ye knows how popular this show will be after it is broadcast!

Therefore, the upper limit of the psychological price of the public in the magic capital will not be too high, and it is estimated that 120 million or 150 million will be up to the sky.

"You can adapt when you arrive, aren't you bidding, and see how much the public in the magic capital reports. If you have the upper limit, I will give you 200 million!" Wang Ye said calmly.

Liu Xinya was taken aback, 200 million?!She didn't have such a high advertising budget for national TV stations!

"Is it worth spending so much money on an entertainment show? With 200 million, we can advertise too much. ”

Liu Xinya felt that she should put forward her own opinion, although the company is rich, but it is not such a flower. Since he has received a high salary from the company and is a professional in publicity and promotion, he naturally can't let the boss spend money in vain.

"No, you have to know that sometimes a phenomenal program brings an advertising effect that is usually incomparable to how many advertisements it brings. ”

Wang Ye explained that he also understood that the price of 200 million was a bit shocking, and there had never been such a high naming fee in China.

But the historical record is used to break, seriously speaking, there are so many TV stations in China at present, but there are too few really high-quality entertainment programs!

That is, after the broadcast of the program "Run, Brother", it became popular all over the country and became a phenomenal program. The major television stations saw that entertainment programs had great market potential, so they began to swarm to engage in various entertainment programs.

After listening to Wang Ye's explanation, Liu Xinya was skeptical, she didn't imagine much, what kind of entertainment program could have such an effect.

Will it be as popular as Journey to the West and Huanzhu Gege back then? It shouldn't be possible!

However, as a subordinate, I have already put forward my own opinions, and if the leader does not adopt it, then it is inconvenient for me to say anything, and I just carry out the leader's orders.

……

In the office building of Zhelan TV, in a conference room, Yu Ying greeted warmly: "Mr. Zhang, please take a seat, are you here in person today?"

Zhang is always a vice president in charge of marketing for the public of Modu, and he can be regarded as having real power.

He smiled and said, "This is a big project of hundreds of millions of dollars, can I not come forward in person?"

Indeed, in this year, the naming fee for an entertainment program is nearly 100 million, which can also be called sky-high. Even with the abundant financial resources of the Demon City public, this is not a small amount.

Therefore, Mr. Zhang, the senior management of the company, also came out to talk in person, and in addition, he heard that there is another competitor who is coming over today.

Mr. Zhang also wanted to come over to see what kind of big company, the price has risen so high, and he dares to come over to compete.

If necessary, he can also directly increase the bid on the spot.

Mr. Zhang is still very optimistic about this new entertainment program of Zhejiang Blue Channel, according to his prediction, this show should be able to squeeze into the first level of ratings, otherwise, the public of Modu will not pay such a high naming fee.

Just a few minutes after sitting down, Liu Xinya arrived with her assistant.

"Haha, Mr. Liu, who prefers excellent products, welcome, welcome!" Yu Ying greeted warmly.

The people here today are all the God of Wealth, even if they don't succeed in cooperating, then they have to leave a good fate.

In case you do other programs in the future, you can find title sponsor partners and the like, these are all potential big customers.

Liu Xinya also greeted him with a smile.

Without further ado, Yu Ying turned the topic to the point and said: "The show Run, Brother, has almost been prepared, and filming will start soon, so the title sponsor needs to implement it as soon as possible." ”

"The two people present today are the partners selected by our program team to participate in the final bidding, so let's be simple, the two will quote directly, and the one with the highest price will win. Run, Brothers, Exclusive Title Sponsor Bidding, Start Now!"

Mr. Zhang squinted at Liu Xinya, who was not far away, and in the introduction just now, he had already learned the identity of the other party, but it was a newly established clothing company.

Is the clothing company willing to pay so much money for advertising, this will not be the trust invited by Zhelantai, Mr. Zhang thought contemptuously.

It is no wonder that he thinks so, domestic garment companies have always given the impression of small scale, weak strength, and low profits of traditional industries.

Of course, if you want to get rid of those sports brands, Anta and 361, which are willing to spend money on marketing, are considered outliers. However, the sports category has relatively large profits, but the market share is not small.

"90 million!" Mr. Zhang took the lead in bidding, which was the price he quoted last time.

Yu Ying looked at Liu Xinya expectantly, since this company dared to bid after knowing the public offer of the magic capital, it must have a certain confidence.

"95 million. Liu Xinya said lightly.

Mr. Zhang turned his head in surprise, he really didn't expect that the other party really dared to open his mouth to bid, this is not a joke, now it is a big project of hundreds of millions of dollars!

"Mr. Yu, I think this is a bit inappropriate, the strength of our Demon City public is obvious to all, so I will be responsible for every bid I make. But this lady's premium company, forgive me for being ignorant, I really haven't heard of it, can they really come up with so much money......"

Mr. Zhang is not wronged, what if this is the "trust" found by Zhejiang Lantai, what if he wants to play himself.

Simply, he opened his mouth directly, and the implication was that the magic capital Volkswagen is a large company, and it will do what it says, and the price it has shouted can be fulfilled.

But what kind of preferred premium company, can it guarantee that after shouting the price, it will pay out so much money?

Yu Ying also hesitated for a while when he heard this, today's so-called bidding meeting was indeed just something he came up with with a pat on the head.

Originally, I just wanted to find a competitor and put a little pressure on the Modu public, but I didn't expect this company to really bid, and the bid was five million higher than that of the Modu Volkswagen.

To be honest, he also questioned whether this preferred product really wanted to take so much money to name it.

"Mr. Liu, I'm sorry, it stands to reason that to participate in the bidding, you must have a capital verification certificate, or pay a certain deposit. Today is too hasty, none of this has been done, and it is no wonder that Mr. Zhang of the Demon Capital has this question. ”

Yu Ying said euphemistically, although he didn't point it out, he obviously hoped that Liu Xinya could come up with something to prove the financial resources of the best products.

In this way, he can also put his mind at ease. In case this preferred product shouted a sky-high price and scared the public away from the magic capital, and as a result, the preferred product couldn't come up with the money, wouldn't it become a joke.

Liu Xinya came to bid, of course, she was prepared.

She smiled slightly, took out a hard leather clip from her briefcase, took out a thin piece of paper, and motioned for Yu Ying to come and take a look.

Yu Ying hurriedly stepped forward and saw at a glance that this was a cash check issued by China Merchants Bank.

It clearly reads "RMB 200 million yuan", and the number column behind it is "2000000000"!

Yu Ying felt dizzy for a while, there were too many zeros, and she couldn't count them.

Why is it written on the check that it says 200 million?!

Yu Ying immediately reacted, which means that the other party is willing to pay up to 200 million to bid!

Thinking of this, Yu Ying's face bloomed.

Seeing his expression, Mr. Zhang of the Demon Capital was also very curious, although he couldn't see it clearly, he could vaguely see that it was a check.

But what is the amount on it, he can't see.

"Okay! Now Mr. Liu, who has preferred the best products, has confirmed the strength of their company, and we will continue to bid!" Yu Ying announced loudly.

"However, I haven't seen it yet, how can I prove that this preferred product is indeed powerful?" Mr. Zhang said unconvinced, he still suspected in his heart that this Liu Xinya was invited by Yu Ying.

"Mr. Zhang, please note that the other party's capital verification certificate only needs to be seen by me, and I don't need to prove anything to you. If you feel that the bid price is beyond the reach of the Modu Volkswagen, then you can also give up your bid. ”

This time, Yu Ying spoke not so politely.

No matter how famous you are in the magic capital, what does it have to do with my show, who pays more money now, who is my food and clothing parents!

Mr. Zhang was also speechless for a while, yes, whether the other party has the strength or not is a problem that Zhelantai should worry about. If you can't accept the price yourself, just give it up.

If this preferred product is really a trust found by Yu Ying, then if they give up the competition, their losses will be too great. If it spreads, the entire Zhelan will be discredited! Who would dare to participate in the title bidding of these programs in the future.

From this point of view, it is estimated that this preferred product is really a competitor, and Mr. Zhang is also serious.

He is the vice president of the company in charge of brand promotion, and of course he has a certain amount of authority in his hands.

"One hundred million!" Mr. Zhang took a deep breath and shouted a high price.

Yu Ying was so happy when he heard it that this price had reached his psychological level.

"105 million. ”

Liu Xinya quickly followed, but she didn't increase the price much every time, so she added 5 million. If Wang Ye is here, it is estimated that it will be directly another price.

But she is just a part-time worker, although she is an executive, she must pay attention to every penny of the company. Every time she adds 5 million, she feels that it is too high, and if the competition goes to the back, she is ready to only add 1 million each time.

"110 million!"

Mr. Zhang was a little anxious, he was optimistic about the show Run Brothers, and he also decided to use a huge amount of money to name it in the company.

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