On this day, the Flower Story Little Green Bottle set many records for the sales of cosmetics items.

Single-day single product sales of 300 million!

1,000,000 bottles sold in a single day!

For the first time ever, cosmetics are on sale in limited quantities!

For the first time in the history of cosmetics marketing, hunger marketing is carried out!

……

This time, the entire cosmetics industry, whether domestic brands or foreign brands, was really shocked.

When the Flower Story mask was launched, everyone was surprised, but they didn't take it too seriously.

They feel that the Flower Story mask is surprisingly successful in marketing, and the price is cheap enough, and it can only sell so much when the major cosmetics giants don't pay attention to this product. Once these veteran cosmetics companies push their own masks, they will be able to bring the Flower Story mask back to its original shape.

In the past two months, various cosmetics brand companies have been intensively developing their own new facial masks, ready to grab a piece of the pie.

But their new mask products have not yet been launched, and Flower Story is another heavy blow, which is really a hit, including L'Oreal, Estee Lauder and other cosmetics giants, all feel dizzy.

This is the essence, it is the core product of every cosmetics brand, and the small green bottle of Flower Story cannot be said to be very cheap, and a bottle costs 308 yuan. Just such a new product can sell 1 million bottles in a day, and the sales volume will reach 300 million?!

And this is done in the case of limited sales, if not limited sales, then how much can this little green bottle sell!

The first to feel threatened were the Estée Lauder and Lancôme brands, as Flower Story was a very clear benchmark for their products.

Estee Lauder has a small brown bottle and Lancôme has a small black bottle, which is the core product of each of the two brands. The pricing positioning effect is basically the same, and they are fighting each other in the global market.

Wen Boyuan, president of Estee Lauder Asia Pacific, paid attention to this matter for the first time. He ordered his subordinates to immediately find a way to get a few small green bottles of Flower Story, send them to the laboratory of the headquarters, and conduct tests overnight.

After getting the test results, Wen Boyuan's face was ugly, because according to the test of the R&D personnel at the headquarters, the efficacy of this little green bottle is indeed not inferior to their little brown bottle, and even wins in some effects!

"Damn! Such a good cosmetics, why do you sell them so cheaply! I don't know how to make money if I have money, stupid X, you are!"

After coming to the mainland for a long time, Wen Boyuan also learned the classic national scolding, and when he was emotional, he blurted out.

What to do now, Wen Boyuan felt anxious. The past two months have just passed, and through the online channel of Meigou.com, a lot of products have been sold.

At the end of each month, looking at the rising sales data, Wen Boyuan will be overjoyed. It's only been two good days, and now there is such a strong competitor.

In fact, now the Flower Story Little Green Bottle has just been launched, and it is limited to 1 million bottles, and it has not had any impact on the sales of Estee Lauder, at least not now.

He keenly predicted that once Flower Story was supplied in large quantities, the blow to Estee Lauder would be devastating!

To add insult to injury, the person in charge of the customer service department reported to him that after a recent return visit, almost all old users of Estee Lauder have received a free trial of Flower Story Little Green Bottle.

"Damn, this is not going to leave you alive......" Wen Boyuan groaned in pain.

The Estee Lauder brand is the core brand of the Estee Lauder Company, and basically half of the sales depend on this brand.

When Wen Boyuan urgently reported the situation to the headquarters, the headquarters did not give any positive feedback. Because the sales volume in the mainland market is not high, it accounts for a very low proportion of the group's global sales.

It's just a competitor in the Far East, and it's just being born, and it's not having an impact on Estee Lauder yet.

In this case, of course, the old men at the headquarters did not take it to heart, and they had a trace of disgust with Wen Boyuan. This is simply a manifestation of incompetence, you Wen Boyuan is the person in charge of the Asia-Pacific region, shouldn't this situation be solved immediately, is it necessary to report to the headquarters!

But what solution can Wen Boyuan have, he knows who the boss behind the Flower Story is. That's Wang Ye! Billionaire, the major shareholder of Meigo.com!

Now Wang Ye has the small green bottle in his hand, a super cost-effective product, and he also controls the largest cosmetics sales channel in the mainland, how can he compete with him!

Not only can it not compete, but Estee Lauder's sales also rely on the channel of Meigou.com. If Meigou now removes Estee Lauder from the shelves, it will be a devastating blow.

Wen Boyuan sat in the office, holding his head and meditating on what he should do.

As for lowering the price of Estee Lauder to compete with Flower Story, Wen Boyuan immediately rejected this idea.

That's impossible, not to mention the lack of his authority, within his authority, at most, he can sell the price at a seven-percent discount, and it can only be a short-term act, and he has to make a written report to the headquarters.

Estee Lauder's product positioning alone determines that it is impossible for it to be sold at a large price reduction for a long time!

Regular-priced sales, this is a big brand's forced style! It is also one of the reasons why a big brand is a big brand. Once this fig leaf is torn off, then Estee Lauder is no longer Estee Lauder.

In addition, a sudden and large price reduction may not be effective, and it may have a worse impact.

Consumers will be suspicious that things that have not been negotiated for a long time are suddenly sold at a significant price reduction. There must be something wrong, the company is going to go out of business, or is there a quality problem with this product, and the inventory needs to be cleared?

Wenbo is far from having nothing to do, so he wants to make a last ditch fight and acquire!

This is Estée Lauder's "fine tradition"! The company's rise is a road of acquisition. The current Estee Lauder Group actually has only two brands created by itself, namely Estee Lauder and Clinique. The remaining more than 20 brands were all acquired.

As the president of the Asia Pacific region, Wen Boyuan has the authority to acquire some potential cosmetics brands in the local area. And the Tale of Flowers, in his eyes, is not only potential, it is about to soar into the sky!

The more I think about it, the more excited Wenbo Yuan becomes. The positioning of Flower Story is similar to that of L'Oréal, and the price is about the same. The Estee Lauder Companies, on the other hand, does not have a brand with this positioning. If you can really buy Flower Story, it will make up for the biggest shortcoming of the group!

Although the Estee Lauder Group is positioned as a high-end brand, it is not that it does not want to be an affordable brand, and everyone knows that the affordable brand is the most popular. If you don't believe me, just look at the L'Oreal brand.

They just haven't been able to find a suitable acquisition target, so they say that they only do high-end brands......

Now, this acquisition target has emerged!

This is the best way Wen Boyuan can think of at the moment.

……

The birth of the Little Green Vase of Flower Story not only shocked Estee Lauder, but also had a greater impact on the L'Oréal Group.

When Wang Ye set the price, two of the three brands were targeted by L'Oreal Group, Lancôme and L'Oreal.

Lancôme is positioned as a high-end, and L'Oreal is considered to be low-end, but to the surprise of L'Oreal Group, the little green bottle of Flower Story, this product has seriously threatened its own company's two brands, or two brands with completely different positioning!

How is this done?

The president of L'Oréal Asia Pacific is confused, he has been in the industry for decades and has never faced such a competitor.

In the past, those competing brands were one-to-one competition. But the story of flowers is good, a single product has to compete with two brands of its own group. And looking at this situation, it seems that the threat is really big!

However, he is not worried, L'Oréal Group has been around the world for decades, and what kind of competitors have not been encountered. Moreover, the group has a full range of high, medium and low brands, and the number of brands is as high as more than 50!

Aren't you going to compete with me, then I'll take L'Oreal out and fight you in the ring!

With his order, L'Oreal omni-channel began to reduce the price of promotion, what a full set of 6% off, buy one get two free, buy again and get it away!

This is the killer feature of L'Oreal Group, the price of L'Oreal's products is not high, and the brand awareness is quite wide. Once such a large-scale promotion is carried out, the effect is very good.

The purpose of their fight is to drag down the Flower Story! Aren't you cheaper, I'm cheaper than you! And I only need to take a brand to compete with you, your company only has one brand, follow me, can you afford it!

……

The two major competitors of Flower Story, each with their own tricks, are coming with great momentum.

As for Wang Ye, he is now considering the supply agreement between Meigou and Flower Story.

It turns out that the mask of Flower Story is supplied to Meigou with a 50% discount, and then Meigou is responsible for a series of subsequent processes such as sales, delivery, and after-sales.

But as the Flower Story mask continues to sell well, and now it is another explosive product on the shelves, this agreement is not suitable. Because it's not fair to Flower Story!

Flower Story Company is Wang Ye's private company, Meigou is a joint-stock company, and Wang Ye is also a major shareholder.

However, there is still a difference between a major shareholder and a completely private company, and Wang Ye is not a moral model, and it is impossible to use his own profits to support the rest of the shareholders.

Now the products of Flower Story can be said to be the biggest selling point of Meigou.com! In other words, from the time when Meigo.com was first launched, it was the market opened up by relying on this Flower Story mask.

At that time, such an agreement was signed in order to quickly expand the scale of Meigou.com, make a beautiful financial statement for it, and improve its valuation. When the agreement was signed, Wang Ye had a back hand, and it was signed on a monthly basis.

Now, it's time to re-sign the agreement for next month, and Wang Ye is ready to change the profit distribution model, because he is also short of money. Not only did there be no deposit in the bank account, but a large amount of money was owed.