On this day, not only Xiaohu received a gift from Meigo.com, but also many website users also received the same thing. These users have one thing in common, that is, they have all purchased Estee Lauder and Lancôme products.

The first target user of this new series is Estee Lauder and Lancôme. Because these users pursue quality of life and have high spending power.

At this time, it highlights that Wang Ye has the advantage of Meigo.com, the leading cosmetics e-commerce, and he can justifiably send gifts directly to the target customer group.

And this group of users, after trying it, find that the effect of the Little Green Bottle of Flower Story is not worse than that of the Little Black Bottle and the Little Brown Bottle, a considerable number of people will turn their heads and buy the Little Green Bottle. After all, the price of the little green bottle will be much cheaper, and no one's money is blown by the wind, and good quality and low price have always been the pursuit of mass consumers.

Of course, there will still be some users who continue to insist on buying Estee Lauder and Lancôme, which can't be helped, this is brand loyalty. However, Wang Ye didn't think that he could snatch all the users of Estee Lauder and Lancôme, which was unrealistic. Being able to grab some users is already a great success.

Moreover, the pricing of Flower Story will be much lower than those two brands, and a certain number of users can be screened out from the users of cosmetics brands of a lower grade.

It's not enough to just send giveaways to users to try, in the latest episode of the celebrity live broadcast, the new series of cosmetics launched by Flower Story officially debuted.

Celebrities and professional makeup artists tried out the products during the live broadcast and analyzed them from a professional perspective. Of course, the final conclusion is that it is not inferior to the products of Estee Lauder and Lancôme. Even in terms of the effect of the core product - serum, it can almost beat the small black bottle and the small brown bottle. Of course, this is an appropriate exaggeration.

In the show, the name "Little Green Bottle" was also officially put forward to compare it with Estee Lauder's Little Brown Bottle and Lancôme's Little Black Bottle.

Professional makeup artists tout a variety of what to defend against a variety of signs of skin aging, resist the attack of aging, solve dryness and dehydration, fade fine lines and wrinkles, rejuvenate the skin, oil-free formula, etc.

The users on the barrage in the live broadcast room also made various speeches, and those who received the gifts were also full of praise.

"Don't blow it or say it, this little green bottle is really easy to use!"

"I've used the little black bottle, and it's really not as comfortable as the little green bottle. ”

"Haha, the products launched by Flower Story are all high-quality products, and I feel that another hit has been born. ”

"Watching the show, it seems to be a series of products, why did I only receive the essence. ”

……

Not receiving all sorts of envy plus complaints from users.

And the most important concern for everyone is the price!

Regarding this problem, the stars and makeup artists in the live broadcast said that they also had no idea, because the product had not yet been officially launched.

In the past few days, in all the cosmetics forums and post bars, the little green bottle of Flower Story has really swiped the screen.

Everyone is discussing how easy this upcoming cosmetics is to use, and how it compares to the small black bottle and the small brown bottle.

Most of the people who have used it say that the experience is very good, and if the price is right after the official launch, they will definitely choose this product.

On the issue of price, Wang Ye sold another pass, and he held a quiz on the Meigou website. It is to let website users guess the listing price of the little green bottle of Flower Story, and there is a prize for guessing.

The event was small and didn't get a lot of hype, but the results were amazing, and many users enthusiastically participated in the quiz.

This kind of activity, how can it be without Xiaohu!

At lunchtime, Xiaohu and the company's female colleagues got together to eat fast food, and the topic of discussion was the hot topic of this paragraph, the little green bottle of the story of flowers.

"I watched Meigou in the morning, and the product page has been released, and it will be available in the next few days. A female colleague said with great interest.

"It's on the market, as long as the price is not too expensive, I'm definitely going to buy it! I've been using this section, you can see if my skin is better than before. Xiaohu said proudly, and then stretched out his face to let his colleagues take a closer look at her skin.

"Hey, it's so much better, the crow's feet are gone!" exclaimed a girl next to her.

"Phew, I'm only 24 years old!

"No, Xiaohu, I remember that you had your 26th birthday last year, and you should be 27 this year. Why is he suddenly 3 years younger, is this little green bottle so magical, and it can still make people rejuvenate!" The female colleague said with a smile, causing everyone to laugh.

As a die-hard fan of Meigou and Flower Story, Xiaohu will definitely not miss this kind of quiz.

She is an accountant, although the company is not engaged in cosmetics, but Xiaohu still understands how to price a product.

Of course, she didn't know how much the Little Green Bottle would cost, and it would not work to speculate on the price from the cost.

But this is not difficult for Xiaohu, you can also speculate from another aspect, that is, look at the price of competitors!

The little green bottle is obviously the benchmark of the Estee Lauder small brown bottle and the Lancôme small black bottle, of course, the brand premium of Flower Story is not as good as the other two brands, so the price of the little green bottle will definitely be lower than the small brown bottle and the small black bottle.

How much lower, that's a question.

THE PRICE OF SMALL BROWN BOTTLES AND SMALL BLACK BOTTLES IS ABOUT THE SAME, 50ML PER BOTTLE, AND THE PRICE IS ABOUT 900 YUAN.

And the lower level of L'Oreal and the like, the same 50ML bottle of essence, the price is about 300 yuan.

Xiao Hu speculated that the little green bottle should be in between, that is, 300 yuan to 900 yuan. This time, the price is easy to predict.

The small green bottle is 50ML, and the listing price should be about 600 yuan!

Of course, it can't be an integer, according to the common pricing habits of various brands, it is estimated that there will be whole zeros, and this routine Xiaohu understands.

In the end, the predicted price she filled in was 580 yuan!

Nine out of ten are stable, Xiaohu thought proudly.

However, this price is still a bit expensive for Xiaohu. The essence alone is almost 600 yuan, and the cosmetics are not only the essence, but also others, what facial cleanser, eye cream, cream, lotion or something, this set will cost a thousand or hundred.

Although it is much cheaper than the price of two or three thousand for a set of Estee Lauder and Lancôme, it is also beyond the consumption power of ordinary white-collar workers like Xiaohu.

At this time, in Mingguang Science and Technology Park, in the Flower Story Company, Wang Ye was also discussing the price of the product with Mu Shiting.

"Wang Dong, I think the price is more appropriate at 600, which is about 50% cheaper than Estee Lauder Lancôme, and the effect is not worse than them, which should be regarded as extremely cost-effective. Mu Shiting said.

"You can't just think about the effect, there's also brand awareness in it. Wang Ye said with a smile.

The bigger the brand, the higher the brand premium. IT'S LIKE THE MYSTERY OF THE SEA BLUE, IT TAKES THOUSANDS OF DOLLARS TO BUY 30ML OR 50ML. How high can its cost be, even if the R&D cost is apportioned, it may cost two or three hundred yuan per bottle.

However, for any cosmetics, only if the signboard of "La Mer" is hung, the starting price will be thousands, and users will not consider the cost, which is the power of the brand.

Flower Story started as a mask, and now its popularity is not low, but it also has a fatal flaw, that is, it leaves a deep impression of "good quality and low price".

Many people may wonder if good quality and low price are not a compliment, and how can it be regarded as a defect.

To give a very simple example, the steamed bun shop in front of your house has been in business for many years, with thin skin and large filling, delicious taste, and only sells for 1 yuan each.

This steamed bun shop is famous far and wide, and there are queues of people to buy them every day, and the supply exceeds the demand. However, if one day, the steamed bun shop suddenly adjusts the price, and the steamed buns that were originally 1 yuan have now become 3 yuan each!

What do you think will be the consequences, it must be pointed at and scolded by old customers, and no one will buy it again.

Maybe the owner of the steamed bun shop feels very wronged, because even if his buns are sold for 3 yuan, it is very cost-effective. The buns in those big restaurants, seven or eight pieces each, are not as delicious as their own!

And Flower Story, now facing such a situation, the brand positioning has been stereotyped in the minds of consumers! If it changes suddenly, it will cause consumers to rebound!

Of course, this impression of good quality and low price is not only disadvantageous, but also beneficial. The benefit is obvious, that is, the sales are large!

Just look at the sales volume of Flower Story mask in the past few months, it is hundreds of millions of sales every month!

Therefore, for this reason, the pricing of this new series of products must be cautious!

It must not be overpriced, resulting in the collapse of the brand image, and the same can not be overpriced, this is very understandable, the price is low, but it will make a lot of less money......

This time, Flower Story has launched a total of five products: toner, cream, lotion, essence, and eye cream.

These are all basic skin care products, and they are also a few things that every girl always has.

Wang Ye's thinking has always been to streamline categories and only produce explosive models!

He doesn't want to be like those traditional cosmetics brands, which are like those traditional cosmetics brands, which will make users confused and don't know how to choose.

Today's younger generation of consumers like simplicity and comfort, and not many people want to become product experts.

Therefore, the products of Flower Story are very simple, so simple that there was only one single product at the beginning, and there was no such series as this series, which was classified by function, moisturizing, whitening, and anti-aging. Simple and clear, users know how to buy at a glance.

Adhering to this concept, this new set of cosmetics, that is, several basic models, is a collection, and the age group is aimed at women between 20 and 40 years old.

Covering a large group and applying a wide range of applications, it is necessary to go to the volume!

As for the price, Wang Ye is ready to surprise everyone.