It was not postponed for long, and on the third day of the price quiz event, a new series of cosmetics from Flower Story was officially launched.

The day before the listing, all users who participated in the quiz received a text message on their mobile phones, which read:

"Dear users, tomorrow at 10:00 a.m., Flower Story cosmetics will officially go on sale. Due to insufficient production capacity, the quantity is limited, please buy it as soon as possible! ”

Xiaohu was still very puzzled after reading it, what the hell, the production capacity of cosmetics is still insufficient, which means that it is sold in limited quantities?

This year, in addition to fruit mobile phones and Xiaomi mobile phones that need to be snapped up, I haven't heard of any cosmetics to snap up!

This Flower Story company is too confident, isn't it? Aren't you afraid that it won't be sold out by then? If you really can't sell out, see how they end up.

However, after all, this is the product that I have been waiting for for a long time, and I still have to keep an eye on it at that time to see what the price is. If the price is right, rush to buy it, just rely on your own hand speed, are you afraid that you won't be able to grab it.

The next day, at ten o'clock in the morning, Xiaohu had already opened the website of Meigou in advance, and was staring at the sales page of Flower Story Essence, and she also saw that in this Flower Story brand area, in addition to the mask products she often buys, there are more toners, creams, lotions, essences, eye creams, five products.

Xiaohu is most concerned about, of course, the essence, generally this product is the core product of each brand, and other products don't matter.

Today, not only Xiao Hu is paying attention to the announcement of the price, but many of her female colleagues have also secretly opened the Meigou website and entered the brand area of Flower Story, ready to see how much the little green bottle sells.

When the time came to 10 o'clock, Xiaohu hurriedly refreshed the page, and the price really appeared!

"Why is it so cheap!" exclaimed.

I saw that under this essence, the price marked was "308 yuan"!

This price is far lower than her estimate, the price she guessed at the time was 580 yuan, and now this sales price is almost half lower!

It can't be like this, oh, by the way, it should be a small bottle, 30ML kind!

Thinking of this, Xiaohu hurriedly clicked on the product page to check the product specifications.

AS A RESULT, IT DOES EXPLICITLY SAY "50ML"!

This is unreasonable, Xiaohu is confused, and he can't understand why the price of the little green bottle in Flower Story is so low.

She has tried it, and the little green bottle is the same as the Estee Lauder small brown bottle and the Lancôme small black bottle, both in terms of the use experience and the exquisiteness of the packaging.

But this price is about the same as L'Oreal's. L'Oreal's essence, a bottle is 298 yuan, but the grade of that brand is much lower than Lancôme's Estee Lauder. What the hell does this Flower Story company think, it can't be that the price is wrong!

……

When Wang Ye set this price, Mu Shiting was also puzzled, why did she set such a low price. Obviously, the effect of the little green bottle is no worse than the little black bottle and the little brown bottle, even if the brand awareness is not as good as theirs, it will not be so much lower.

Faced with Mu Shiting's doubts, Wang Ye smiled and gave an explanation.

"Our Flower Story has created a brand image of good quality and low price, which determines that the price of new products should not be too high. So who are our competitors?"

"Estee Lauder and Lancôme. Mu Shiting blurted out.

"Yes, these two brands are our rivals, but we are not only the two of them, my target is L'Oréal!"

"Why compete with L'Oreal, these three brands are not the same grade. Mu Shiting exclaimed.

"Haha, L'Oréal is actually our biggest competitor. Although Estee Lauder and Lancôme are very well-known, their sales are far inferior to L'Oreal! ”

Wang Ye has planned a new product for so long, once it is launched, of course, it is not just to grab the high-end market. The high-end market, while more profitable, does not have high overall sales. A low-cost product like L'Oreal, which is positioned between the second and third lines, is the one with the widest audience and the most sales.

Therefore, the launch of Flower Story cosmetics this time is to hit several competitors at the same time!

In terms of quality, it is benchmarked against Estee Lauder and Lancôme!

In terms of price, benchmark L'Oréal!

In this way, when competing with these opponents, a misalignment advantage will be formed. In fashionable terms, it is a dimensionality reduction strike!

When competing with Estee Lauder and Lancôme, my quality is not weaker than yours, or even a little better, but my price is one-third of yours! As long as consumers are not stupid, they must know which brand to buy.

And when competing with L'Oreal, my price is about the same as yours, but the quality is two grades higher than yours! For the same money, will consumers choose products with better results or products with average results?

When the same quality, I compare the price with you, and my price advantage is huge!

At the same price, I compare the quality with you, and my quality advantage is huge!

The brand strategy of Flower Story was planned by Wang Ye before entering the cosmetics industry. This is the killer feature he wants to sacrifice! The mask is just a small test, and now the time is ripe, and the knife is about to be unsheathed!

The price is set at 10 yuan higher than L'Oreal, which seems inconspicuous, but it is of great significance.

L'Oreal's essence is 298 yuan per bottle, which is a price starting with "2".

But the story of flowers is to set 308 yuan, starting with "3"!

This is to tell you plainly that my products are better than L'Oreal, and the grade is higher than his. Even if the price is only a little higher, it is still high.

As for Estee Lauder and Lancôme, why are their prices so much higher, hehe, you can think of the reasons for this.

"But in this case, the profit margin will be much smaller?" Mu Shiting said hesitantly.

"Don't worry about that! If we sell a bottle for 600 yuan, we can only sell 1 million bottles. But if we sell 300 yuan a bottle, we can sell 10 million bottles, or even 100 million bottles, which do you think is more profitable?" Wang Ye asked rhetorically.

"Can you really sell that much? tens of millions, or even hundreds of millions?" Mu Shiting's eyes widened, this number was too shocking for her.

If a single product with a price of 308 yuan can sell tens of millions of bottles, the sales volume will be 3 billion! Not to mention hundreds of millions of bottles. This is something she could not imagine.

"Hehe, don't you know if you refer to our facial masks, now we have Meigou.com, the largest cosmetics sales channel in China. As long as the product is good and the price is right, the sales will exceed your imagination!" Wang Ye said confidently.

Mu Shiting is only a part-time worker, and only has the right to suggest, not the right to make decisions.

Wang Ye is the boss, and in the end, the pricing of the new product of Flower Story is determined according to the number he said.

So, the price that appeared in front of Xiaohu was 308 yuan!

When Xiaohu finally determined that it was this price, there was no mistake. This is a problem that she discovered, it turns out that this product is really limited sales!

The product purchase page is in stock, at the beginning, Xiaohu remembers that she glanced at it, it seemed to be "1 million bottles", and now she looks at that number again, and there are only more than 10,000 bottles left!

Xiaohu was startled, and when he was about to rush to buy, he saw his supervisor passing by.

Xiao Hu quickly minimized the pages of Meigou.com, took out a calculator, and pretended to calculate the accounts.

Fortunately, the director didn't stop and walked over directly.

Xiao Hu breathed a sigh of relief and opened the page of Meigou again, but what made her want to cry without tears was that the little green bottle of Flower Story had been sold out!

A large bright red letter, "Sold out!" appeared in the place where the stock was in stock.

Hell, don't you have to go to work, why did you grab it so quickly!

This time, only 1 million bottles will be released, which is also Wang Ye's idea, in fact, if you really want to expand production, 10 million bottles can also be released.

But that's what he wants.

What is not easy to get, everyone will cherish more!

This is "hunger marketing"! Since fruit water machines and Xiaomi mobile phones can be played like this, why can't the little green bottle of Flower Story be played like this!

And this kind of limited sales will form a wave of discussion on the Internet, which is equivalent to helping Flower Story to do free publicity. Why not.

So Xiaohu was tragic, just because she didn't take it seriously at first, and when she saw the price later, she thought something was wrong, and she looked at the product details page.

When I found that it was about to sell out, I met the supervisor passing by, and this series of misfortunes led to the final tragedy. That is, she didn't buy the little green bottle!

How can this be endured, and if this thing spreads, it will damage his prestige. Xiao Hu angrily contacted the customer service of Meigou.com.

"I want to ask, why the Flower Story Little Green Bottle is sold in limited quantities this time!"

"I'm sorry, dear. As far as I know, it is because the production line of Flower Story Company is still in the process of commissioning, and the production capacity is insufficient, so it can only be sold in limited quantities. The customer service politely replied.

"Then when will there be a second snap sale?" asked Xiao Hu patiently.

"I'm sorry, dear. I don't know this problem, please also pay attention to the website announcement, once there is a second batch of products on the market, there will be an announcement. ”

Now Xiaohu is a little crazy, kiss your head, I don't want to kiss, I just want a little green bottle!

There are many people who are in a similar situation to Xiaohu, and the free gift of the little green bottle in the early stage, as well as the publicity in the live broadcast, the effect is very good.

The estimated price is basically about five or six hundred, so there are many people waiting to buy it today. In addition, there are many people who feel that the price is too high, and they are just coming to see the excitement.

But after the product was officially launched, as soon as the price of that 308 came out, everyone was excited. I was going to buy it, but I bought two more bottles this time. And I didn't plan to buy it, but when I saw that the price was so cheap, what did I hesitate about!

Under everyone's frenzied orders, 1 million bottles are simply not enough to sell, and after a little hesitation, you really can't buy it......