Here in Xiangjiang, if you want to do the sales of Flower Story, you can only choose to enter a cosmetics chain store.

There is basically no need to think about it as a shopping mall counter, because the price is relatively low, it is too difficult to enter a high-end shopping center, and the rental cost is too high!

As for online shopping, although Hong Kong's economy is much more developed than that of the mainland, online shopping is really not popular. Because shopping is so convenient, there are shopping malls and convenience stores everywhere, and you can buy what you want to buy by walking not far downstairs, so is it necessary to shop online?

Therefore, even e-commerce giants such as Meigou and Tmall have not considered opening up the Xiangjiang market, because the gains outweigh the losses, the cost is too high, and the gains are small.

It is not difficult to enter cosmetics chains such as Excellence and SASA, as long as you negotiate a cooperation agreement and put the products on the shelves.

So, Liu Wenjuan inquired about the excellent headquarters office address, and after making an appointment, she was ready to visit the door to discuss cooperation.

……

Today is Wednesday, and it is also the time for Liu Wenjuan to prepare to visit the headquarters of Excellence, she got up early in the morning, washed up briefly, changed into sportswear, and went jogging in the community garden for half an hour.

After sweating slightly, she returned upstairs, and Meimei got up.

"Good morning, Meimei. Liu Wenjuan greeted warmly.

"Morning, Wenjuan, you are really energetic, I read the information last night and saw that I went to bed very late, and I got up so early this morning. Meimei said admiringly.

After living together for such a while, the relationship between the two girls has also improved. For Liu Wenjuan, Meimei really admires it, this girl is not very old, and it is said that there is no need for college.

But it really doesn't look like a student who has just left school, and the preparation for the establishment of the Xiangjiang branch is basically handled by Liu Wenjuan. Meimei is only useful when you need to pay.

While looking for a decoration company to decorate the office, I also recruited employees, and I also had to run every day to do market research.

In this way, everything was done in an orderly manner, and the three lines went hand in hand, without any delay.

It's only been a long time since I arrived in Xiangjiang, the company's office area has been renovated, and now it is doing the finishing work, and several executive offices can be used.

In terms of employees, such as assistant general manager and department manager, they have already been interviewed several rounds and have suitable candidates. As soon as the office is renovated, the employee can be onboarded immediately.

In terms of market expansion, Liu Wenjuan plans to visit one of the largest cosmetics chains in Xiangjiang today to talk about cooperation.

And all these things were done by Liu Wenjuan alone, how can Meimei not admire this kind of person.

Liu Wenjuan smiled faintly, although she was born in a wealthy family, she was actually quite envious of Meimei. The appearance of being carefree and indisputable all day long, of course, can also be seen as unproductive......

The personalities of the two of them are completely different, Liu Wenjuan is relatively strong, and she wants to make a career on her own. Living in an environment of great wealth and nobility since childhood, how can you be willing to be ordinary. But because of the family's traditional patriarchal preference, she was destined to fail to take over the family business.

Liu Wenjuan is also holding her breath in her heart, she must get ahead and let her parents see what is wrong with her daughter, she is no worse than her son!

……

After breakfast and getting dressed, Liu Wenjuan drove to the headquarters of excellence in Nathan Road. It is a separate office building, twelve storeys high. However, being able to have your own office building in Xiangjiang, where every inch of land is valuable, can also see how strong the outstanding strength is.

When you walk into the lobby, the front desk is directly facing the door.

Liu Wenjuan stepped forward and said with a smile: "Hello, I have an appointment with Manager Huang of the brand management department, my name is Liu Wenjuan." ”

The front desk checked the registration record on the computer, then looked up and said with a smile: "Miss Liu, please go to the 8th floor, get out of the elevator and turn right into the No. 3 meeting room, I will notify Manager Huang to come over." ”

When she got upstairs, Liu Wenjuan looked around, and there were all large rooms here, not the kind of open office area. To the right of the elevator is a row of small living rooms, and there is a conspicuous number plate on the door.

When she came to the No. 3 meeting room, Liu Wenjuan sat down and waited.

At the same time, Manager Huang of the brand management department also received a notice from the front desk that Mr. Liu of the Xiangjiang Branch of Flower Story had come over and was waiting for him in the No. 3 reception room.

Manager Huang casually agreed, and continued to busy his work.

For this Flower Story, after Liu Wenjuan made an appointment with him yesterday, he checked some information, and he can be regarded as having a basic understanding.

This is a new brand, locally produced in the mainland, which seems to be rising quite quickly, especially on the United States shopping network, and the sales are quite good.

Originally, Manager Huang was quite interested, but after thinking about it repeatedly, he found that this brand did not seem to be suitable for excellence. In other words, it is not suitable for sale in Hong Kong.

For cosmetics, Xiangjiang consumers are more superstitious about European and American brands, and of course, Japanese and Korean famous brands also sell well. Are there any good cosmetics brands in the mainland?

So for this brand that is destined not to sell well, Manager Huang's mind is light, of course, he will not refuse the entry of Flower Story, the big deal is to give a small shelf and just put it in the corner.

There are hundreds of brands in the excellent store, and I don't care if there is one more, and Flower Story is also a well-known brand in the mainland, maybe when mainland consumers come to buy cosmetics, they can buy some of them.

Now Manager Huang is busy with things about L'Oreal, which has strong strength and many brands, and is the largest cooperative manufacturer of Excellence.

Moreover, L'Oreal's products also contribute the most sales in the excellent store, so everything about it is handled by Manager Huang at the priority level.

was so busy, and before he knew it, an hour had passed, and he had forgotten all about what Liu Wenjuan was still waiting for him in the reception room.

Liu Wenjuan waited patiently at first, but after half an hour, she was also a little anxious, and waiting for others was the most uncomfortable.

She was patient and waited for another twenty minutes, it was almost an hour, why hadn't she come yet.

Liu Wenjuan is a little hot now, she originally made an appointment to meet at ten o'clock to talk about things, but now it's almost eleven o'clock!

She directly took out her mobile phone and dialed Manager Huang's number.

Manager Huang had just finished handling L'Oreal's affairs, stretched his waist, grinded a cup of coffee, and was enjoying it comfortably.

The phone rang suddenly, frowned, picked up the phone and connected.

"Manager Huang, I'm Liu Wenjuan from Flower Story. Liu Wenjuan did not complain directly, or say how long she waited. Because that will not help, but will easily arouse the disgust of others.

As soon as he heard Liu Wenjuan, who was the story of flowers, Manager Huang suddenly remembered this, it turned out that there was someone waiting for him, and he forgot all about it.

He also felt a little embarrassed, and hurriedly said: "Haha, Mr. Liu, I'm sorry, I'm really busy today, are you still in the reception room?" Okay, I'll be there soon." ”

Hanging up the phone, Manager Huang opened the cabinet, looked for it, took out a printed contract, sandwiched it under his armpit and went to the No. 3 reception room.

When she saw Liu Wenjuan, Manager Huang was full of apologies and repeatedly expressed her embarrassment and made her wait for a long time.

What else can Liu Wenjuan say, she can only smile and say that it doesn't matter, it's okay to wait for a while.

After the two sat down, Manager Huang handed over the contract and said bluntly: "I have read all the information of your brand, and it is no problem to enter our chain store." ”

Liu Wenjuan was overjoyed and said: "Thank you so much Manager Huang, I don't know how much display area can be arranged for us, where the shelves are, and what level of the contract is." ”

It's easy to say that the brand enters the store to stock up, but there are many doorways inside.

Just like a great cosmetics chain, there may be hundreds of brands and thousands of categories in one store.

Among them, of course, there are main sales brands, such as L'Oreal, Lancôme, Estee Lauder, Shiseido, these brands, that must be placed in the most conspicuous place, the display is very large, so that customers can see it at a glance after entering the store.

In addition, there are some brands that are not up or down, placed on the shelves in normal positions, and they are not conspicuous, but they are not difficult to find, as long as customers turn around the store, they can basically see it.

Then, there are some inconspicuous brands, which are generally placed in the innermost corner, perhaps in the bottom row of the shelf. With such a location, it is difficult for customers to see it, and of course the sales are very small.

These three types of brands, within Excellence, correspond to three types of cooperation contracts.

Which is the best type is the A-level contract, and when this kind of contract is signed, it is not only placed in the best position and given the largest display surface, but also Excellence will take the initiative to help the brand to promote.

The next level is the B-level contract, which is an ordinary cooperation, and the brand manufacturer guarantees the supply on time and in quantity, and then the supply discount is generally about 6% off. Excellence will also be placed in the appropriate position according to the classification of the brand's main products.

The worst level is the C-level contract, which is the brand that the corners are used to fill the number. The delivery discount is also low, and it is pressed to 5% off. There is no need to pick a location, which corner can be placed, sometimes there is really no place to put it.

There will be two large plastic boxes in the store, and there will be a pile of miscellaneous cosmetics in them, and occasionally there will be customers who want to pick up the bargain, and they will pick up and pull them.

Since Liu Wenjuan wants to enter the excellent chain store, of course she has learned about these.

According to her judgment, it is basically difficult, or impossible, for the Flower Story brand to get an A-level contract. Then take a B-level contract, it is still acceptable, and then cooperate with you to do publicity, and sales should be able to do it slowly.

Manager Huang chuckled and said, "According to the situation of your company's brand, only C-level contracts can be given!"

As he spoke, he put the contract in his hand on the conference table and pushed it over.