On December 16, in the morning, Ah Huang took the subway as usual to prepare to go to work.

As soon as he arrived at the subway station, he felt a little different from usual, and after looking around, Ah Huang realized what was different.

The commercial atmosphere of Xiangjiang is very strong, and billboards are hung everywhere, so as the subway station with the largest flow of people, of course, there are all kinds of billboards everywhere.

In the past, when entering the subway station, the walls on both sides of the escalator, including the walls on both sides of the underpass, were also covered with colorful advertising posters, all brands.

It's weird today, starting from the escalator to the waiting platform, all the advertising posters you see along the way are a brand!

This brand called "Flower Story" has two advertising posters, each of which features a beautiful girl. One is Asian, the other is European and American, Ah Huang usually doesn't pay attention to fashion, so I don't know what the identity of these two girls is.

But along the way, there were these two girls on the roadside, which really shocked Ah Huang, and by the way, he wrote down the name of this "Flower Story".

The subway came, and Ah Huang squeezed onto the subway with the crowd.

After he stood firmly, he looked up, and was immediately stunned, it turned out that in the entire carriage, all the places where the billboards were hung were also advertisements for this "Flower Story"!

What kind of company is this? How rich is this company? Can advertise to this extent. Even Ah Huang was curious.

In the subway car, he was clearly not the only one who noticed today's anomaly.

Several girls in their twenties are also discussing this "flower story".

"This Flower Story is a brand in the mainland, and I heard that it is the best-selling cosmetics brand in the mainland this year. ”

"Yes, yes, my cousin lives in Pengcheng, and said that the effect of this cosmetic product is no worse than that of Estee Lauder and Lancôme, but the price is half cheaper! ”

"Is the effect really so good? It won't be bragging, look at the momentum of this advertisement, it should be available in Xiangjiang, go back and buy a bottle to try, and see how the effect is." ”

"Who's the two spokesperson, that foreign girl looks so familiar!" One of the girls looked at the poster and found that the foreign girl was very familiar, but she couldn't remember where she had seen it for a while.

"I'll see...... Isn't that the spokesperson for the designer clothing store in Central!, supposedly the princess of Denmark!" Another girl leaned closer to the poster and looked at it closely, and she recognized Isabella with sharp eyes.

"Oh, it's THE TOP SHOP, IT'S REALLY THIS GIRL! The clothes in that store are very good, and I've heard that another designer brand is going to be on the shelves of the store recently, so I have time to check it out on the weekend." ”

In this way, through the chat of these girls, Ah Huang also learned about the story of flowers.

When he came to the company, he found that the female employees in the company were also talking about "Flower Story" with great interest.

Ah Huang shook his head, it's crazy, but if you advertise like this, it will cost a lot of money. These companies are really rich, is it worth throwing so much money out?

But after thinking about it, there are indeed a lot of local tyrant companies, and the company I received from the mainland last month was not a local tyrant company, and directly rented the entire 99th floor.

By the way, what's that company called......

Ah Huang then realized why he had been listening to the story of flowers so familiarly, isn't this the mainland tyrant company that rented an entire floor of his company!

No wonder you're so rich!

……

On this day, the people of Xiangjiang found themselves as if they were surrounded by advertisements for a brand.

When I went to work during the day, the bus compartment, the roadside billboard, the subway station, and the carriage were full of the bright smiles of the two girls and the little green bottle they were holding in their hands.

When I arrived at the company, I picked up the newspaper of the day, and it was a full-page advertisement, or the smiling faces of these two girls and the little green bottle.

When you get home from work at night, turn on the TV, whether you are watching ATV, wireless, or Jade Channel, Pearl Channel, it is all advertisements for this Flower Story......

This is like brainwashing, science has proved that the words and pictures that stay in people's sight for a long time will leave an extremely deep impression on people, and the longer you stay, the deeper your memory!

Flower Story is such an advertising idea, with an advertising budget of 100 million, Liu Wenjuan smashed out 90 million in a week!

She is really bold, let it go, if the advertising effect is not good, then the advertising budget will be almost spent, and she will be greeted by a failed ending.

At this point, she is almost the same as Wang Ye, but she is a big gambler!

Of course, although the current Wang Ye is also often generous, it is not called a gamble, because with his current strength, he can afford to lose!

After Liu Wenjuan decided on this advertising plan, she was still very worried, and she specially sent a copy of the plan to Wang Ye, wanting to ask Wang Ye's opinion.

As a result, after Wang Ye read it, he didn't express any opinions, but just instructed "Make your own decisions!"

In fact, Wang Ye still admires Liu Wenjuan's character, dare to fight!

This girl may not be likable in other aspects, Nie Xiaoying said that she doesn't like Liu Wenjuan's personality.

But in terms of doing things, Wang Ye feels that such subordinates are a double-edged sword, and if used well, they can overcome obstacles and open up new markets. Doesn't it work...... , in fact, there will be no serious consequences, it is nothing more than a waste of some money.

Wang Ye was sure to control Liu Wenjuan, so after she boldly recommended herself, he chatted with her briefly and agreed to let her enter his company.

And after coming back, he handed over the responsibility of Flower Story to expand the Asia-Pacific market to Liu Wenjuan, because she took a fancy to her bold and strong character.

If it is cultivated properly, it is obvious that this is another general, and it is a general with a completely different style from Li Qinghuan.

Li Qinghuan is introverted and careful, which is the most suitable for keeping his business.

And Liu Wenjuan is bold and courageous, and it is the most suitable for development!

Therefore, in the use of Liu Wenjuan, Wang Ye fully delegated power. He basically did not interfere in the affairs of the Xiangjiang branch, and rarely expressed his opinions, but only encouraged Liu Wenjuan to let it go.

This is to let Liu Wenjuan undergo tempering under heavy pressure, so that she can get the fastest growth rate.

Obviously, Liu Wenjuan has performed well, at least so far, some things have been done that Wang Ye feels amazing.

……

This week, all the people in Xiangjiang, or tourists who came to Xiangjiang, firmly remembered the brand "Flower Story".

There's really no way I can't remember, because wherever you go, look up, and you'll inevitably find those two beautiful girls, holding a little green bottle in their hands, smiling at you.

SASA's manager Wei received a call from Liu Wenjuan on the 15th, saying that the advertisement for Flower Story will be launched tomorrow, and he hopes to cooperate in SASA's store.

At that time, she also asked curiously, where was the advertisement placed, TV station or newspaper magazine?

And Liu Wenjuan just smiled and said mysteriously, you will know when you go out tomorrow morning.

Regarding Liu Wenjuan's words, Manager Wei is still a little strange, where is the advertisement just say no, what else is it to sell.

But the next day, she knew what Liu Wenjuan's words meant.

Driving all the way to the company, it was only about ten kilometers away, and she couldn't count how many times she saw the advertisements of Flower Story.

Just one feeling, overwhelming!

This made the well-informed Manager Wei a little moved, she has lived in Xiangjiang for more than 30 years and has never seen this kind of density of advertising!

After she chatted with other colleagues in the company, she realized that she was still thinking too simply, it turned out that not only outdoors, but even underground, were occupied by Flower Story!

Manager Wei's heart moved, these are all print advertisements, so what about on TV?

She hurried to the company lounge, where there was a large TV.

Turn on the TV, now it is broadcasting the morning news, and there is no advertisement, Manager Wei waited patiently for a while, and as soon as the news ended, sure enough, the smiling faces of the two familiar girls were revealed.

Manager Wei was very impressed by these two girls, and I watched them dozens of times along the way just now, can you not be profound.

If you change to another station, it's advertising time, and it's also an advertisement for Flower Story!

Now, Manager Wei finally understands what the advertising budget of 100 million represents!

Of course, what she doesn't know is that the cost of this kind of intensive advertising is also huge, and the cost of a day is tens of millions!

In fact, the TV commercial of Flower Story is not very well-made, that is, a conventional routine. The two girls dressed up beautifully and made a simple feature film, highlighting the two major fist products of Flower Story, the mask and the little green bottle.

This is also because the time is too tight to produce a better advertisement.

But Liu Wenjuan feels that it doesn't matter, she has studied advertising, and under this level of advertising, there is no need to consider whether the advertising is well-shot.

This is one force to ten meetings!

This is the most powerful and effective way in the marketing strategy, throwing money!

In this regard, there is actually a classic case in the mainland.

"National Health Products" Brain Platinum, its advertising is like shit, but everyone is impressed, what does it rely on?

Many advertisers have also painstakingly studied why this advertisement became popular. After the research, I also published a lot of academic articles in a pretended manner, and analyzed them from various angles.

In fact, it's all nonsense, the only reason why this ad can be impressive is that it costs a lot of money!

On CCTV, it can be broadcast every few minutes, and it is also advertised on various satellite TVs, and I am forced to watch it dozens of times a day, can you not be impressed!