Of course, as an elite of Harvard University, Liu Wenjuan's advertising strategy cannot be so simple and crude.

On the surface, it does seem simple and crude, but behind it, there are still many hidden connotations.

This set of advertising plans actually contains three layers of extension.

The first layer, of course, is to spend a lot of budget and try to capture everyone's vision as much as possible.

In the shortest possible time, it appears in a dense form to strengthen people's impression of the brand of Flower Story.

Liu Wenjuan believes that after a week of advertising bombardment, no one in Xiangjiang should not know the story of flowers.

The second layer is the two brand spokespersons, both of which have the potential to be further explored.

Ling Fei's identity is relatively simple, but the two luxury endorsements on her body have added a lot of aura to her. Now she is the spokesperson for Hermès, Cartier, and Flower Story.

If someone talks about her, they will compare Flower Story with Hermes and Cartier, which invisibly raises the brand image of Flower Story.

As for Isabella, this is a real royal princess!

is still the same sentence, what girl doesn't have a princess dream in her heart. Even the princess endorses the brand, I'm afraid girls will be interested in learning about it.

After skillfully guiding the topic, it will also bring a wave of public opinion peaks, which is equivalent to stirring up the story of flowers again!

The third layer, of course, depends on the quality and effect of the product itself. No matter how good the advertising effect is, no matter how many people buy in the early stage, it will not be long-lasting.

In the end, it is still necessary to speak with the real product strength. The first batch of consumers, perhaps because they were attracted by the advertisement, or because they were more interested in the spokesperson and wanted to try the brand.

But after they buy the product back, they always have to use it, and the effect of use directly determines whether they can become loyal users of the Flower Story brand!

……

Just after the advertising bombardment began, the effect was directly reflected in SASA's store sales.

Xiao Ru is a store manager of the SASA chain, and the store she works for is located in Causeway Bay, which is not very large, but the business is very good. It's not because of how good her sales skills are, but because of the good position.

When she got off work on the 15th, the company supervisor informed her that she was going to work an extra shift because there was a new brand of product to be put on the shelves.

Originally, the new product on the shelves was to carry out product training first, explain the core selling points and sales methods of the brand, but this time the time was too rushed, the order of the headquarters was to put the goods on the shelves first, and the clerks themselves were first familiar with the brand and products, and then unified training when they were free.

When working overtime to tidy up the shelves and make room for the new brand, Xiaoru was still a little unhappy.

This kind of overtime time is not long or short, and it is not enough for the company's overtime regulations, but it does delay my normal work.

However, Xiaoru didn't say anything, in the society of Xiangjiang, the competition for jobs is too fierce, and she only graduated from business school and couldn't find a better job.

As a clerk here at SASA, the salary is still okay, and you can't complain because you work extra hours, it's easy to get fired.

When sorting out the products on the shelves, Xiaoru also paid special attention to what kind of brand this is, and it can still occupy a separate shelf, and the position is basically close to the gate, which can be regarded as a prime location.

Generally, this is a treatment that can only be enjoyed by some big brands, and now where is the brand of "Flower Story", I have never heard of it, and I can even enjoy this treatment in the SASA store.

She is just a store clerk, so naturally she will not always pay attention to cosmetics brands around the world like Manager Wei, so she has never heard of Flower Story.

I looked at the instructions on the box and found that it was a brand in the mainland, or a "floating flower" cosmetics company that I had never heard of.

Xiaoru smiled contemptuously, she had heard of the products of Modu Jiahua, and there was only one in the mainland that did a good job of making cosmetics.

What kind of "floating flower", I don't know what kind of price I paid to get this position in the SASA store, but Xiaoru judged that this brand would not be placed for a month, and it would have to be taken off the shelves because it couldn't be sold!

Even if you get a good position through any method now, but your products can't be sold, the headquarters probably won't have much patience, and it's up to a month.

After sorting out the goods, along with the goods, there are also a roll of posters, hanging flags, X display racks and other promotional materials. This is to be used for store promotion for new brands.

But Xiao Ru is too lazy to fiddle with these tonight, she plans to get to the store tomorrow morning and do this again when there are no customers in the morning.

She lives in an old residential building not far from the store, and the house is rented, of course. A small suite of more than 30 square meters, living four people, all of whom are clerks in the store, everyone shares the rent, and the company also subsidizes a part, which is quite affordable.

After going back to wash up, the four girls didn't have much nightlife, so they sat on the small sofa together and watched TV, chatting while watching.

They are all clerks in SASA stores, and the topic is naturally inseparable from cosmetics and store sales.

"Estee Lauder should be the best seller in our store this month, not only locals buy it, but tourists from the mainland also like to buy this brand. A clerk said.

"Not necessarily, L'Oréal sales are also very good, this brand is cheap, many people buy a lot. Another girl disagreed.

"It's only been half a month now, and I can't see anything, but Estee Lauder has indeed been selling the champion brand for several months, and the store doesn't seem to have much stock, so remember to remind me to apply for stocking tomorrow." ”

Aru said to the girl next to her, she is the store manager, and she needs to keep an eye on the goods in the store at all times, in case it sells out, it will affect sales. It affects sales, and of course, it will also affect everyone's sales commission.

As store clerks, the basic salary is only a small part, and the sales commission is the majority, which is also to motivate everyone to work harder to promote products. Sales all over the world are like this, and no sales live on a base salary.

"Hey, by the way, the store manager, you seem to have stayed for a while today, is there a new brand on the goods?" asked the girl next to her curiously.

Because it is not a troublesome thing to put goods on one brand, Aru, as the store manager, of course, is duty-bound, she stayed and worked for a while, so that other clerks could come back early to rest.

Although it is a two-shift work system, it is still very tiring to stand in the store for five or six hours at a time, and when there is basically no leisure.

"Well, it's a mainland brand, I haven't heard of it, and it is estimated that it was introduced by the headquarters people's brains. I bet this brand won't live for more than a month, hee-hee-hee......" said Aru himself and laughed.

The headquarters is not without fault, sometimes they think they have picked up a treasure and introduce a brand that is very popular in a certain country, but when they arrive in Xiangjiang, they are not accustomed to the water and soil, and no one buys it at all.

It was placed on the shelves for a while, and then it was put off the shelves. Xiaoru judged that the fate of this Flower Story would definitely not be able to escape the fate of being taken off the shelves.

After laughing for a while, everyone went to bed and had to go to work tomorrow.

The next morning, Ah Ru was on the morning shift, got up to wash up and eat breakfast, and rushed to the store with another clerk on the morning shift.

Because the distance is very close, you can walk through a small alley, and you don't need to take the subway or bus.

The advertising storm set off by Flower Story today didn't affect Aru at all, because she didn't see it!

When I got to the store, I sorted out the goods and prepared for business. It makes sense that the rents of shops here are among the highest in the world.

As soon as the door opened, someone came in to buy something, and Xiaoru began to get busy.

The first few waves of customers were very normal, and when they entered the door, they asked what Estee Lauder, Lancôme, Shiseido or something, and Aru enthusiastically told them where these brands were. And when customers are hesitant, they will also talk about the most popular products of each brand.

What is a small black bottle and a small brown bottle, which brand has a good moisturizing effect, and which brand has an outstanding anti-wrinkle effect, Ah Ru knows it well.

After being busy for a while, another customer came in, listening to the accent is a local in Xiangjiang, an aunt in her 30s, she entered the store and asked Aru: "Do you have that Flower Story cosmetics?"

Aru was stunned for a moment, what kind of brand is this, I haven't heard of it, so he smiled and shook his head and said, "I'm sorry, we don't have this brand in our store." ”

The aunt muttered dissatisfiedly: "No, I see that the poster says that the sales address is your SASA, and there is no other place." I heard that this brand is very good, and the price is cheap, and I want to buy a set to try it. ”

Aru sighed in his heart, the SASA chain store is uniformly stocked, if there are other stores, then this store must have them.

Since the brand poster of Flower Monogatari says that it is available at SASA, it will inevitably be available in my store, unless it has not yet been delivered......

Thinking of the loading, she suddenly remembered that she had worked overtime to load the goods last night. Oops, it seems that last night's new brand was called Flower Story!

Seeing that the aunt was walking outside, Aru hurriedly called out to her and said apologetically: "I'm really sorry, I just remembered that we have this brand in our store, and the products that just put it on the shelves last night." ”

The aunt looked back and said dissatisfiedly: "What brand you have in your own store, you don't know how to sell it." ”

Aru had a fever on her face, but it was indeed her fault, so she could only apologize and guide her aunt to the front of the shelf of Flower Story.

Seeing the row of small green bottles and masks on the shelves, Auntie's eyes lit up.

"That's it! Little green bottle, and a mask! That's a good thing. As he spoke, he took several boxes of masks and two boxes of small green bottles.