Liu Wenjuan greeted her and warmly invited Manager Wei into her office.

After sitting down, Manager Wei looked around and said enviously: "Mr. Liu's company is really powerful, and he can rent such a whole floor in ICC." Your office is much larger than the office of the CEO of our company. ”

"Hehe, the sales of our brand in the mainland market will be able to surpass L'Oreal and Estee Lauder this year. The company is now starting to explore different markets in the Asia-Pacific region, and Heung Kong is of course the top priority. ”

Liu Wenjuan quietly pointed out the strength of her head office and will invest heavily to open up the Xiangjiang market.

As soon as Manager Wei heard this, he was moved, and of course they welcome such a powerful new brand.

Because of this brand, the publicity cost must be a lot, so when advertising on TV, the purchase address will also be attached.

Where else can the purchase address be, it must be branded with the name of SASA, which is equivalent to helping SASA advertise.

"I would like to ask, how much publicity money do you plan to invest in Xiangjiang for the brand Flower Story?"

This is a key issue, and the high cost of publicity means that it can hype up the popularity. Even if consumers don't buy it in the end, so many ads can bring a large number of customers to SASA.

Business cooperation is like this, either you can directly bring monetary benefits to the partner, or you can bring potential benefits to the partner, otherwise why should the other party cooperate with you.

"In the whole year next year, in the Xiangjiang market, our company plans to invest no less than 100 million yuan in publicity and promotion!" Liu Wenjuan said with a smile.

100 million! This is definitely a very high amount, even a brand like L'Oreal, in Xiangjiang, the annual publicity cost does not exceed 10 million. Of course, the L'Oréal brand has already been made, and it doesn't need to be promoted significantly.

Xiangjiang is just a city, if it is really as Liu Wenjuan said, invest so much publicity money in a year, it means that the entire Xiangjiang is overwhelmed with advertisements for Flower Story!

Manager Wei looked at Liu Wenjuan in surprise and asked, "Liu is always serious?

Liu Wenjuan said with a smile: "Of course, Manager Wei should be able to see our company's determination to do a good job in the Xiangjiang market." ”

This budget plan, Liu Wenjuan didn't dare to make it so big, and the plan she submitted to Wang Ye was to make an advertising budget of 30 million.

She remembers when she submitted her proposal.

After Wang Ye saw it, he pondered for a moment and asked her: "The Xiangjiang market should be regarded as the core market in the Asia-Pacific region, are you going to build the brand image of Flower Story here?"

"Yes, the fashion trend in the whole East Asian region is looking at Xiangjiang, if we can open a gap in this market, it will be very helpful for the Yahua Story brand to enter the market of other countries. Liu Wenjuan said confidently.

Wang Ye smiled slightly and said, "Since this market is so important, then your budget is a bit conservative." In this way, add it to 100 million, even if it is smashed with money, we will smash the Xiangjiang market!"

"Just a Xiangjiang market, does it cost so much money?!"

Liu Wenjuan's reaction at that time was exactly the same as that of Manager Wei now, and the number of "100 million" was indeed beyond their imagination.

But this is Wang Ye's style of doing things, whether it is doing business or publicity, big investment has a big return, that is, with investment beyond the imagination of others, open up the situation in one fell swoop!

If you invest 20 million or 30 million in a small fight, it may have an effect, but it will definitely not allow Flower Things to occupy the market of Xiangjiang like a bamboo.

Wang Ye wants not only to gain a foothold in the Xiangjiang market, but to make a name for himself and make the story of flowers a big brand in the Xiangjiang cosmetics market that everyone knows!

……

Even so, in the end, Liu Wenjuan still failed to get the same brand treatment as L'Oreal, but after her hard work, the contract conditions were reasonable.

The B+ brand cooperation contract is better than that of ordinary brands in that it can have an independent display shelf. In addition, when the Flower Story advertising campaign is launched, SASA's stores will also do some cooperation.

For example, a large poster of Flower Story is pasted on the glass window of the store, and a bunting of Flower Story is hung in the store.

The supply price is 6% off, regular discount, nothing to say.

The retail price of the store is the same as the retail price of the Meigou online, the difference is that the price on the Meigou online is RMB, while the price in the SASA store is in Hong Kong dollars, which is still cheaper than the Meigou online.

This is not to discriminate against domestic consumers, but because Xiangjiang is a duty-free port, there are no messy taxes, and if you settle at this price, the profit margin is actually much larger.

After visiting the company of Flower Story and negotiating the basic cooperation conditions, Manager Wei returned to the headquarters with satisfaction.

The cooperation contract also needs to be submitted to a higher level for approval, and she noted on the application form that the reason for giving the flower story brand this contract is: the company is extremely strong, the brand potential is huge, and the advertising budget is very high!

This means that she is very optimistic that the Flower Story brand can open up sales in Xiangjiang.

The contract was successfully approved, and the company still recognized Manager Wei's vision and judgment, after all, she was an old employee who had worked in the company for more than ten years, and many of the brands that sold well were introduced by her.

Liu Wenjuan was also very happy when she learned that she could sign a formal contract, and her efforts finally paid off and won the largest chain sales channel in Xiangjiang!

As for other channels, she is ready to slow down and go again, first concentrate all resources to make the channel of SASA, and then other channels will come to sign the contract, then the general contract will not be able to satisfy Liu Wenjuan.

……

Pengcheng, Wang Ye listened to Liu Wenjuan's work report in the office and nodded with satisfaction. He didn't think that Flower Story would impress others as soon as he entered the Xiangjiang market, which was unrealistic.

You have to show your strength before others look up to you. Flower Story is doing very well in the mainland market, so what, it is an obscure new brand in Xiangjiang.

If he is an excellent manager, he may not give Liu Wenjuan a better contract. Now Liu Wenjuan can take advantage of various conditions to successfully get SASA's key brand contract, which is indeed good and worthy of encouragement.

"Good! Well done. Just do what you say, start the SASA channel first, and then we will have the initiative, and then it will be much easier to enter other channels, and the conditions will be easier to negotiate. Wang Ye nodded with satisfaction.

"Then I will start preparing for the commercial as soon as I go back, and I am going to ask a big star to shoot this commercial. Liu Wenjuan said excitedly.

Who knew that Wang Ye shook his head: "There is no need to invite celebrities, on the two TV stations in Xiangjiang, there are just so many celebrities' faces, and there are still so many people in exchange, the audience is tired of watching it, let's have a fresh face this time." ”

"Does Dong Wang have the right candidate?" asked Liu Wenjuan.

"Of course, look at these two guys. Wang Ye smiled and took out two large photos from the drawer and handed them to Liu Wenjuan.

Liu Wenjuan took it and took a look, the one above was a Chinese girl, very beautiful, and seemed a little familiar.

She frowned and thought about where she had seen this girl, her eyes swept over Wang Ye's desk table, on which there was a delicate Cartier jewel leopard ornament, and she remembered that this girl was the spokesperson of Hermes and Cartier China who had just become popular in the previous paragraph, Ling Fei!

This girl is inexplicably famous, and she won the endorsement of two top brands in one fell swoop, and she was in the limelight for a while, even if Liu Wenjuan was busy in Xiangjiang during that time, she also saw a lot of news about Ling Fei on the Internet.

This spokesperson is good!

Although she is not well-known in Xiangjiang, she is the spokesperson of luxury brands, and her qualifications are high enough, and it is not bad that Flower Story can find her as an endorsement.

Looking at the second photo, Liu Wenjuan exclaimed: "It's her?!"

She was very impressed by this person, when she was inspecting the market in Hong Kong, she often ran around the Landmark Plaza in Central and Harbour City, and the THE TOP SHOP store naturally passed by often.

Isn't this angelic girl the spokesperson of THE TOP SHOP, and her huge poster is posted outside the store.

And this girl named Isabella is a real princess! This is also one of the biggest highlights of THE TOP SHOP when it was promoting in Hong Kong. Now in the whole Xiangjiang, when it comes to the brand that invited a princess as a spokesperson, everyone knows it!

If you can invite her to be the spokesperson of Flower Story, wouldn't it be of great help!

Liu Wenjuan looked at Wang Ye excitedly and asked, "Do you want to ask these two to be our spokespersons?"

Wang Ye nodded slightly, this was something he had already planned. In the domestic market, with the help of several large marketing campaigns, Flower Story opened up the market without doing any activities.

Moreover, all domestic sales are exclusively authorized to Meigou.com, so you don't have to worry about doing publicity by yourself, Meigou does it. Therefore, there is no spokesperson for Flower Story in China.

But now to open the Asia-Pacific market, which is completely different from China, there must be a spokesperson, and the right person must be selected.

Wang Ye also thought about it for a long time, and finally decided to use these two girls.

Needless to say, Isabella was the spokesperson of THE TOP SHOP EARLIER, the two largest and most lively shopping malls in Xiangjiang, you can see her huge posters every day, and she is also a little famous in Xiangjiang, and her identity gives her a lot of points!

As for Ling Fei, she can't talk about much fame now, and letting her be the spokesperson of Flower Story is just to let her appear more on TV and make the popularity even higher.

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