Back to the day before, on November 8th, this was before Ling Fei appeared on the "Happy Camp" program, and the real momentum had already begun.

On the morning of the 8th, the Hermes Asia-Pacific headquarters suddenly made an official announcement, and Ling Fei officially became its spokesperson, posting on the brand's official Weibo.

"She has an elegant temperament, she is fashionable, and she is a fashion icon that is passionately sought after by the younger generation. From today onwards, she will also become the spokesperson of Hermès China! In the future, we will join hands with @Lingfei to bring you more and the best products. ”

The following is also a photo of Ling Fei at the Hermes headquarters in Paris, and CEO Patrick's signing photo. In the photo, Ling Fei is wearing a pure black silk dress, with a thin colored scarf around her neck as an embellishment. Bright eyes and teeth, extraordinary temperament, and carrying a Hermès limited edition platinum bag in his hand.

Anyone who reads this Weibo and then looks at the photos will think that Ling Fei is endorsing the platinum bag of Hermes, and will never think that she only endorses the scarf......

As soon as this Weibo came out, it caused a shock in the domestic fashion circle.

You know, at this time, there is no celebrity in China who can become the spokesperson of a big luxury brand.

Even a diva-level star like Xie Bing is just a brand ambassador of Dior, which is one level lower than the spokesperson!

In fact, there are several ways for brands and celebrities to cooperate, and laymen generally don't understand the difference.

The highest level of cooperation, of course, is the spokesperson.

To a certain extent, the spokesperson is the representative of the brand image, and what the spokesperson does will also affect people's impression of a brand, and the relationship between the spokesperson and the brand is the closest.

Out of all the titles, the spokesperson belongs to the highest rank. It represents the brand's high recognition of a star.

At the same time, spokespersons are also hierarchical.

Global Spokesperson> Asia Pacific Spokesperson> Greater China Spokesperson> China Spokesperson.

Spokesperson for the whole line> spokesperson for the regional line> spokesperson for the series (product) > spokesperson for the product.

Full line endorsement refers to the endorsement of all products under the brand, and of course, the product spokesperson only endorses a certain category of products, just like Ling Fei, in fact, it is only an endorsement scarf.

……

One level lower is the brand ambassador.

The main function of the ambassador is to promote and publicize, and bring actual sales and brand goodwill to the brand and products. Compared with the purely commercial nature of the spokesperson, the brand ambassador is more about promoting the brand with the influence of the star itself, so as to deepen and consolidate the brand image.

Like ambassadors, ambassadors are also divided into regions and product lines.

……

The lowest level is the best friend of the brand.

Brand friends belong to the entry level of brand cooperation, and one of the major roles is to bring goods. Generally speaking, celebrities with the title of best friends of the brand will bring the brand's products to various promotional activities, and achieve brand exposure through the influence of the celebrity itself.

Brand friends are like an internship period to go through before becoming an official spokesperson. Commonly known as...... Spare wheel.

……

And now, a little-known little artist has become the first spokesperson of a big luxury brand in China! How can this not surprise everyone.

What's more, this is Hermes, a big brand among big brands, a luxury brand among luxury goods! I don't know how many diva superstars take the initiative to show favor to Hermes all day long, carrying Hermes bags on various occasions, and talking about how much they love this brand.

The purpose is to have a relationship with Hermes, and the spokesperson is afraid to think about it, so it would be good to seek a brand ambassador or brand friend.

The top big name of iron, the star of flowing water.

In the fashion circle, these top brands are definitely much higher than the stars. Being able to relate to these big brands is also an important means for celebrities to raise their worth.

When fashion magazines compare which celebrity is more popular and worth more, a key reference element is to see who has more endorsements and the brands endorsed are bigger. Of course, at present, there is no celebrity in China who can endorse a big luxury brand, and it is very good to be able to hang the name of a brand ambassador.

However, now Ling Fei suddenly appeared and became the spokesperson of Hermes in China, and what is even more excessive is that Hermes's official Weibo has also made an official announcement.

Just when people in the fashion circle and entertainment circle were asking who Ling Fei was, another shocking news was announced.

This is Cartier's official announcement, also announced through the official Weibo.

"I am glad to announce that Cartier and @Miss Lingfei have reached an endorsement cooperation! Miss Lingfei's beauty and temperament are consistent with the brand connotation of Cartier. In the future, Cartier will bring you more and better products, so stay tuned. ”

Again, with a photo. In the photo, it is an all-black background, Ling Fei is dressed in a minimalist style OL temperament women's dress with black and white stitching, her hair is tied up neatly, revealing a smooth forehead and a small face with a big palm.

Wearing Cartier's latest collection of "THERE & ONLY ONE" jewelry, the simple background and sparkling jewels make a strong visual impact, and after looking at it, it leaves a deep impression.

This piece of news, like a "depth charge" again, overturned the entire fashion circle and entertainment industry.

Everyone is paying attention to why Hermes and Cartier, who have always been arrogant, suddenly made a move and signed the same spokesperson on the same day, and the outrageous thing is that this spokesperson is a sophomore female college student, and she only played the female number three in a movie. And this movie hasn't been released yet!

Netizens who like to pay attention to gossip news in the entertainment industry suddenly found that on this day, the entire entertainment industry was swiped by this girl named "Ling Fei".

The official announcements of the two major brands have been forwarded everywhere, and the number of Ling Fei's verified Weibo fans has also increased from dozens to the original.

Yes, before today, Ling Fei's Weibo fans were only a few dozen, and they were basically her classmates and friends. Because before this, she was not an official debut artist at all.

Of course, this kind of good thing will definitely provoke many people's eyes.

A second-tier actress really couldn't hold back her sour grapes mentality, and jumped out and posted a Weibo, "I really don't know what the world is now! Why do those big brands find such a small artist to endorse, do she have any works, is she well-known, who knows who she is!"

Originally, this kind of sourness without naming names, it was difficult for others to say anything. However, I don't know what's wrong today, this Weibo was quickly picked up by netizens. There are also many good things to forward this Weibo to @Lingfei, and the two major brands of Hermes and Cartier.

Of course, those two big brands won't pay attention to the sour words of such small stars, but Ling Fei's new fans are not happy.

After only an afternoon of fermentation, the number of Ling Fei's Weibo fans has exceeded 500,000, and it is extremely active.

Seeing that some little stars insinuated against Ling Fei, many fans left messages to scold her.

"Maybe Ling Fei doesn't have any works yet, but at least she is beautiful and has a good temperament, and that's enough. ”

"That's right, Ling Fei is more beautiful than you, so big brands chose her as their spokesperson. ”

……

Soon, this "prettier than you, more temperamental than you." "It's just a swipe.

The second-tier star's Weibo exploded directly, and the screen was full of "Ling Fei is more beautiful than you and more temperamental than you!"

Seeing the messages from netizens, the little star was furious, frantically deleted the message, and angrily posted on Weibo, "What's the use of being beautiful!

Who knows, soon it was brought with another wave of rhythm, as if it was organized, and many netizens began to swipe the screen to leave messages "Of course it is useful to be beautiful, and you can receive endorsements from big names." You're ugly, so there's no big name looking for you......"

This time it was really heartbreaking, and when the star wanted to fight back, he was severely stopped by the agency when he called.

Because at this time, the third news about Ling Fei was also announced.

This is announced on the official website and official Weibo of Shonan Satellite TV at the same time, and Ling Fei, a fashionista and big-name spokesperson, will appear as a guest in tomorrow's "Happy Camp" program.

At this time, the people in the circle reacted, everyone is not stupid, and three exciting news were announced one after another, which was obviously premeditated.

There are also a lot of people in the fashion circle and entertainment industry, and everyone also reacted at this time, this Ling Fei must not have a simple background, this is a big man who wants to praise her on the top!

Of course, the person who can directly get an endorsement contract from the world's top brands such as Hermes and Cartier is definitely a big shot for people in the entertainment industry.

Moreover, what kind of program is "Happy Camp"? This is the hottest entertainment program at the moment, and many celebrities have no chance to line up to think about it.

This Ling Fei has not yet come out with his work, so he can go up as a guest? This is obviously a series of premeditated plans!

In addition to the fire on Weibo, the hot search is even more outrageous.

Among the top ten on the hot search list, three are about Ling Fei.

"Who is Ling Fei?"

"Hermes spokesperson Ling Fei"

"Cartier spokesperson Ling Fei"

On the day of the 8th, anyone who goes online can't avoid "Ling Fei", because whether you use a search engine, or swipe Weibo, or go to major forums to post it, there is news about "Ling Fei" everywhere.

This is an all-round, no dead end swiping screen!

Many people don't care about it at first, but when they click on a web page, they see "Ling Fei XXX", and then click on a web page, it is still "Ling Fei ......", and they will be curious.

What the hell is this Ling Fei doing, why is she everywhere, so I will click on the news to see it. After reading it, many people understand that it turned out to be a star, and he also endorsed Hermes and Cartier, looking at the description in the news, it seems to be a very dick.

Look at the photos again, it's beautiful......

Many people have been circled like this, and of course, there are some people who are not interested in watching the news.

It doesn't matter, as long as the base is large enough, you can circle enough fans.

When Ling Fei officially participated in the program of "Happy Camp", her number of fans was as high as 10 million, and she seemed to be a first-line star.