On November 9th, a new issue of "Happy Camp" was launched.

This show is the hottest entertainment program at the moment, and every weekend, there are many viewers who turn on the TV on time and wait to watch it.

Today's audience is especially large, since yesterday, there has been a craze about Ling Fei on the Internet, and many people know that in today's "Happy Camp", this mysterious girl will make her first appearance.

After the show started, Ling Fei had not yet appeared, and the opening was naturally the five hosts of the Happy Family. Accompanied by melodious music, Mr. He's "Gardenia Blossom" was sung again, which is a representative of a lifetime of singing.

Of course, halfway through the singing, several people sang out of tune, and with the laughter of the audience, Mr. He smiled and announced the appearance of the guests in this issue.

"Everyone may know the guests of this issue. Speaking of this artist, it's really mysterious, but it's also very powerful, to be honest, I only found out about her yesterday. When I saw her news on the Internet, I was really envious, this is simply the pinnacle of her debut! Hermes Ye, Cartier Ye, the first spokesperson in China, is really amazing! So, everyone knows who I'm talking about, let's warmly welcome, Ling Fei~Appearance~"

The music sounded, and in the applause of the audience, Ling Fei walked out of the backstage, smiling and raising her hand to greet everyone as she walked.

"Wow, it's really beautiful, it's more beautiful than the photos on the Internet. Many viewers' first reaction when they saw Ling Fei was to be amazed.

Although this girl is not very old, she is really good at dressing up, and the seemingly simple Chanel little black dress highlights her perfect figure just right. An exaggerated Cartier diamond bracelet on the hand, a matching diamond necklace around the neck, and of course, a small Hermès handbag is also indispensable.

Sister Na said with an exaggerated expression of envy next to her: "Such beautiful necklaces and bracelets, but with such a big diamond, don't you worry about safety when you go out?"

There was laughter in the audience.

Ling Fei smiled slightly: "It's okay, this bracelet and necklace were all given by Cartier, if you really lose it, they will give another pair." ”

This caused a chorus of envy, and Sister Na said that she was going crazy with jealousy.

Teacher He interjected: "Ling Fei, can you tell us about you, because we are all very curious, you are like Sun Wukong, you suddenly jumped out, and I don't seem to have heard of you before." Also, how did you get the endorsement of Hermes and Cartier, this question is something that many people want to know. ”

So, Ling Fei told a story.

Her father died and her mother fell ill, Ling Fei sold her family's house in order to raise medical expenses, and worked several odd jobs to earn money while studying.

When I was working, I met the CEO of the entertainment company I am signing with now, and the other party felt that Ling Fei was very suitable for being an artist, so he signed her.

Then the crew of "Jinling Thirteen Hairpins" was casting, and she participated in the selection, and was favored by the director because of her excellent acting skills, and starred as the female No. 3.

As for the endorsements of the two big brands, Ling Fei just said that because the other party felt that her temperament was more in line with the brand, she asked her to make an endorsement. This kind of thing, no one takes it seriously, of course, what she says is what it is.

After listening to Ling Fei's story, the audience was amazed, this is like a modern version of Cinderella's counterattack.

On the Internet, Ling Fei's fans also left their own messages to cheer her up.

"What a poor Ling Fei, I didn't expect her to work so hard before. ”

"Sure enough, everyone can't succeed casually, Ling Fei has also suffered a lot in the past to achieve her current results. ”

"I really want to be a lucky girl like Ling Fei, she is my dream!"

……

At this time, it was not Ling Fei in the show who was the busiest, but the "unsung heroes" behind the scenes.

In Daqiang Technology Company, all employees have been working overtime in the past two days, and Liu Qiang has not left the company for almost two days and two nights.

He sat in the company, staring at the computer, always paying attention to the movement on the Internet, and from time to time shouting orders to employees.

"A group of people pay attention to the trend of Weibo! Swipe down those comments that criticize Ling Fei, this will leave a message with a bit of a slow growth of likes!"

"In the second group, the major entertainment forums have posted to me, and the title must have the word Ling Fei, and the popularity will be brushed up for me! Hurry up, the hot search rankings have dropped by one place, do you want this month's bonus!"

"Three groups, post those popular ones, if the soft text you posted is deleted again, go to someone else's hot post to leave a message, anyway, no matter what method is used, I want all the post bar netizens to know that there is such a person as Ling Fei!"

Of course, they can only play a certain role online, and Wang Ye's packaging of Ling Fei is all-round.

The water army is only one part of the plan, in addition to Weibo fashion V, offline fashion magazines, media, TV, etc.

In a short period of time, a large density and high intensity let people know Ling Fei, and labeled her as "fashionable and inspirational".

Fashion is blown out by everyone, a big V or magazine said that Ling Fei is the most fashionable star, and everyone may not believe it. However, the whole network and even the entire media circle are touting how fashionable Ling Fei is and how outstanding her temperament is.

And Ling Fei's own conditions are very good, she is beautiful, she does have an outstanding temperament after being carefully dressed, and there are luxury brands standing for her, who dares to say that she is not fashionable enough?

Inspirational, this label can attract young netizens very much, and this is shaped by Ling Fei's own story. She talked about her experience on "Happy Camp", true or false, anyway, it sounds quite inspirational.

In short, it's so weird, when Ling Fei has never sung a song or made a starring movie or TV series, she became the fastest popular artist in 2011.

Her fans are young, basically children under the age of 20, but this kind of fans are the most fanatical.

If only in terms of fan activity, Ling Fei has even surpassed Xue Yiyi.

Every time Xue Yiyi posts a Weibo, there are basically hundreds of thousands of likes, comments and retweets. But Ling Fei is amazing, every time she casually posts a life photo of food or something like that, the likes, comments and forwards exceed one million.

When Meng Zimei saw this situation, she also had to admire Wang Ye's vision. She also never thought that there was such a way to become a popular star.

However, now Ling Fei is popular, but after she becomes popular, how can she realize her popularity? Regarding this question, Mencius is still confused.

When she asked Wang Ye this question, Wang Ye didn't answer, just smiled and said, "Wait a little longer, continue to let her be on the show, keep her popularity growing, it's not time to cash in." ”

Ling Fei's popularity, of course, also made many entertainment companies covetous, but after thinking about it carefully, no entertainment company followed up to make its own artists popular in the same way.

Because this method seems simple, but there are too many resources needed behind it! Let's talk about big-name endorsements, is it really so easy to get? Look at the first-line artists in China now, most of them don't even have a big-name brand friend, you know how difficult this thing is! Not to mention the spokesperson of a big luxury brand!

In addition, online and offline media resources, the hottest variety shows, the most popular fashion magazines, and various newspapers and periodicals online media, the momentum of this star-making movement is too huge, and it is not at all what ordinary entertainment companies can do.

Moreover, it took so much effort to make people popular, and then what?

has no acting skills and no singing skills, can neither be the protagonist of a movie, nor can he make money in concerts, how does such a popular star make money?

This is not only a question that Mencius did not understand, but also all entertainment companies. Maybe at this time, only Wang Ye knows how to monetize traffic for a traffic star like Ling Fei, but he is not in a hurry, the time is not yet ripe.

This is a "killer feature" he has prepared for his next career plan, and Ling Fei's value and power will only be truly shown in the future.

……

Mingguang Science and Technology Park, in Wang Ye's office, Meng Zimei and Wang Ye sat opposite each other, and she came to report today.

"Wang Dong, I recently paid attention to the entertainment programs of Japan and South Korea, and found that they are far ahead of their domestic counterparts. Especially the Korean programs, entertaining, interesting, to be honest, throw off the happy base camp every day up such a few streets!"

Mencius's eyes shone brightly, as if she had discovered her prey.

"Oh, what do you think?" asked Wang Ye with interest.

"I want to set up a new department within the company and participate in the production of TV entertainment programs! Mencius replied.

This model exists in China, and it is called the separation of production and broadcasting. However, there are not many companies that produce entertainment programs now, and more are shooting TV dramas and then broadcasting them on TV stations.

Meng Zimei was obviously a little bolder and directly wanted to produce entertainment programs.

"Then go for it, and of course, don't relax in the movie. Wang Ye said casually.

Others don't know, but Wang Ye knows, and the next few years will be the period of the explosion of the entertainment industry. Phenomenal entertainment programs have emerged one after another, and of course, there are also movies that continue to break box office records.

So he told Meng Zimei that entertainment programs can be done, and movies should not be relaxed, and both hands should be grasped.

Of course, he didn't expect to make much money from this. If Weiye Entertainment can not lose money, can participate in more big productions, and keep the popularity of several of its artists high, then Wang Ye will be satisfied.

What he wants is not the artist's earning power, but their terrifying influence.