Chapter 119: Hot and Cold (3/4)

Today is the weekend, and the Landmark in Central is simply overcrowded, not only local people from Hong Kong come to shop, but also tourists from the mainland.

Xiaohu came over in a group with several female colleagues from the company, and it was very convenient to come to Xiangjiang from Pengcheng.

When they arrived, it was only half past nine, and the shop hadn't opened yet. Xiao Hu looked around, and there were many young girls standing in front of the store, all looking like they were waiting for the opening of the store.

Xiaohu's goal is very clear, that is, to come to THE TOP SHOP. I have been advocating it on the Internet for so long, what big-name designers have personalized designs, what styles are diverse, what styles are strong, and what are sold in limited quantities, Xiaohu has long been itching.

The last time I came here, the store on the second floor of the Ocean Center was surrounded by a huge cloth, but now the cloth has long been removed, revealing the true face of the store.

It is not a storefront on the street, so the door sign can not be designed too large, the entire faΓ§ade of the store is made of plexiglass, several different colors of glass spliced together, it seems that the store is very bright and atmospheric.

Looking at this exquisite storefront, Xiaohu was a little weak, and she said to the female colleagues beside her: "The decoration of this store looks so high-end, will the price of clothes be very expensive?" ”

It's no wonder she has this concern, the Ocean Center is basically an international brand, look at the shops below THE TOP SHOP, the stores on the first floor, what Chanel Hermes is, you can know the grade here.

Now that THE TOP SHOP IS SURROUNDED BY INTERNATIONAL BRANDS, CAN THE CLOTHES IN THIS STORE BE CHEAPER?

Xiaohu's female colleague was not sure, she said hesitantly: "It shouldn't be very expensive, doesn't the official website say between 500-5000?"

"Are you stupid, this should be a trick played by the merchants, if the clothes are all priced at four or five thousand, it will be within 5,000, can we afford it?" Xiao Hu was still full of doubts about the price, but he was here, and he definitely wanted to go in and have a look.

At that time, if the price is too expensive, then you can only give up and just get addicted.

……

The opening of the store this time was led by Li Qinghuan in Xiangjiang. Of course, Wang Ye is too lazy to come over this kind of small scene, besides, he really doesn't pay attention to the sales of these two stores.

Set up a store in Xiangjiang, and open two of the most well-known shopping, and be next to international brands. The strategic significance of these two stores far outweighs the tactical success or failure.

In other words, even if the sales are not very good, or the money earned every month is not enough to pay the rent, Wang Ye doesn't care.

Being able to open a store in such a place is a success in itself. THE TOP SHOP IS SURROUNDED BY INTERNATIONAL FIRST-LINE BRANDS, SO EVERYONE WHO PASSES BY WILL SUBCONSCIOUSLY REGARD THIS BRAND AS A FIRST-LINE BRAND.

This is the brand "touch porcelain"!

I'm a new brand, and people don't know me yet, so that's okay. I opened the store next to a brand that everyone is familiar with, and similar things are gathered, so is my brand at the same level as the brand next to it?

At least consumers will subconsciously regard you and the well-known brands next to you as a grade.

Therefore, Wang Ye didn't expect them to make much money from these two stores in Xiangjiang. These are the two big billboards, think of how many visitors there are every day at The Landmark, Central and Harbour City!

THE TOP SHOP stores are still located in prime locations, which are basically must-go places for tourists, tourists can witness it with their own eyes, coupled with their word-of-mouth communication, this advertising effect, no amount of money can be exchanged.

……

At ten o'clock, the shopping guide in the store opened the door of the store, and the customers who had already gathered there at the door entered.

Xiao Hu and the others also walked into the store with the crowd, and the area of this Harbour City store is 1,000 square meters, which cannot be considered small.

The interior decoration of the store is relatively simple style, with bright lights, wood-colored shelves, and silver hanging rods, which make people feel pleasing to the eye at a glance.

The whole store is divided into two parts, which is divided into a general designer area and a well-known designer area.

Of course, there is only one well-known designer now, MACY, so there is only one special area.

All the other designers' works are displayed in categories. The shelves are full of all kinds of styles, and they are dazzling.

After Xiao Hu and his colleagues entered the store, they felt dazzled, there were too many styles to see.

"Let's look at the price first. The colleague next to him whispered.

Xiaohu took off a skirt nearby, flipped to the tag, and looked at the price, 1886 yuan.

"Oh, it's not expensive, it's less than two thousand!" Xiao Hu said in surprise.

This price is really not expensive, now go to the mall to see, as long as there is a little famous brand, any piece will cost thousands, or even thousands.

And a trendy designer brand like THE TOP SHOP has a price similar to that of the domestic second-tier, how can this not surprise Xiaohu.

Now it's okay, don't worry about the price, one or two thousand yuan of clothes, Xiaohu is still willing to buy one or two pieces.

The clothes display in the store is very distinctive, that is, the shelves are all one style, different sizes of clothes.

If you like it, take it off, try it on yourself, and go to the cashier to pay for it.

The shopping guides in the store don't come up to sell you or anything, their main task is to sort out the shelves that are messed up by customers. Of course, if you have any questions, the shopping guide will also answer enthusiastically.

Harbour City is already very busy, and since it's the weekend, the shop at THE TOP SHOP IS ALSO CROWDED.

"This dress is very beautiful, but this color ......" Xiaohu picked up a coat and hesitated.

After thinking about it for a while, she decided to shop again, and if she couldn't find something she liked better, she would come back and get this one.

As a result, after walking around, she still felt that the one she had just seen was more suitable for her, so she returned to the shelf just now.

What made her dumbfounded was that the style she fancied was no longer the size that suited her. But it doesn't matter, just let the shopping guide find another one from the warehouse.

"Hey, pretty girl, can you help me find a dress?" Xiao Hu shouted at the female shopping guide not far away.

When the shopping guide heard the shout, he immediately walked over with a smile.

"How can I help you?"

"This style, help me find an M size. Xiao Hu gestured with the coat.

As a result, the shopping guide replied: "I'm sorry, the clothes in our store are not in stock, and all the goods are hanging on the shelves." If it's not on the shelves, it's sold out. ”

Xiaohu was dumbfounded when he heard it, it turned out to be really limited, he hesitated just now, and he won't buy it again?

The shopping guide really didn't lie to her, the style of THE TOP SHOP IS LIKE THIS, FAST DELIVERY, FAST SALES, NO INVENTORY!

If it's sold out, it's really sold out, and if you want to buy it, you really can't buy it.

Xiao Hu was annoyed for a while, but there was no way, let's find another style. This time, Xiaohu became smarter, and when he saw the style he liked, he first found a size that suited him and put it in his hand!

……

As of the closing of the store at ten o'clock in the evening, Li Qinghuan reported today's sales to Wang Ye as soon as possible.

Harbour City store, daily sales of 5.2 million!

Central Landmark Plaza store, daily sales of 7.42 million!

Two stores, both broke 5 million, this is still a daily sale!

Li Qinghuan's voice on the phone trembled a little with excitement: "Boss, this sales are too high! I have never encountered it before in Huashang!"

Hearing this sales figure, Wang Ye was also a little surprised, he didn't expect to sell so much. But when you think about it, you can understand it.

He smiled and said: "It can't be compared, Huashang's shop, does it have a rent of several million a month? Huashang's clothes, the average price is only four or five hundred, and the top shop's average price is two thousand!"

Indeed, as Wang Ye said, Xiangjiang is originally a shopping paradise, and people come here to shop from all over the world.

The Landmark Central and Harbour City are the two most popular shopping malls. THE TOP SHOP OPENED ITS STORE HERE, WHICH ITSELF HAS THE BASIC CONDITIONS FOR A SALES EXPLOSION.

Moreover, although the price is not as good as those international first-line brands, the clothes of THE TOP SHOP cannot be said to be cheap. The average price has reached about 2,000 yuan, the unit price has gone up, the number of customer orders is guaranteed, and the sales are not high.

Therefore, the daily sales of the two stores both exceeded 5 million, and it was a beautiful start!

With the opening of the store, many customers began to spread the news of THE TOP SHOP on the Internet after returning home.

Like Xiaohu, she bought several favorite clothes, and there were several female colleagues who came with her this time, but everyone bought different clothes.

Because there are too many styles, there is a lot of room for choice, so it is difficult for everyone to choose the same style when buying.

However, Xiaohu still remembered the coat she fancied, and she left a message under the official Weibo of THE TOP SHOP.

"I'm so angry, I took a fancy to a beautiful coat today, so I hesitated for a while, and when I went to buy it again, it was sold out! ”

Not long after her message was sent, it was approved by many netizens.

"Yes, I'm the same, I hesitated for a few minutes, and then I bought it and it was gone, and I almost cried on the spot......"

"It's just, that is, I feel that THE TOP SHOP HAS EVERYTHING GOOD, THERE ARE MANY STYLES AND BEAUTIFUL, AND THE PRICE IS NOT EXPENSIVE, BUT THIS INVENTORY IS TOO SMALL. Oh, the shopping guide seems to say that there is no inventory. Isn't this forcing me to get rid of my choice difficulties, crying and chirping......"

"Hehe, the girls up there are too young. The selling point of this kind of designer collection store is here! There are many styles and small quantities, and you must start immediately when you encounter the style you like, otherwise you will regret it for many days. "This is a seasoned veteran who has come out to pass on his experience.

In the end, there were too many messages of protest, and the TOP SHOP official also came forward to send a note:

"To all of you, that's what the style of this brand is, please adapt. ”

Seeing this announcement, everyone was a little dumbfounded, this cold fan, it's simple!

But isn't this the spirit of the designer brand, cold, individual, Xiaohu likes it very much......