On the first day of the opening of the "Polar Bear Day and Night Food Store", this "head shot" really started.

But the people in the "store group" are almost exhausted and paralyzed.

Needless to say, there are twelve people in the morning shift, and nine people in the middle class are not lightly affected.

Because it may be spread from one to ten, the red fire during the day has further promoted the fermentation of word of mouth.

Or maybe it's because the residents of the neighborhood have understood the concept of leisure without a teacher.

At four or five o'clock in the afternoon, the store not only ushered in a small peak of traffic, but also a big climax after half past seven.

No one expected that after dark, there would be not much fewer people coming to visit the store than during the day.

Buying and selling on the rooftops is even hotter than during the day.

Rao is lit by only a dozen temporary 60-watt light bulbs, and the temperature at night is a little cool.

But the people in the neighborhood were still addicted, and they were willing to sit in a coma and drink soda in the cool breeze.

This is because soda was a government-designated product at the time, and it was extremely cost-effective.

This kind of consumption is affordable for almost everyone.

The second is that because the content of people's lives in this era is too monotonous, there is too much need for this kind of leisure full of petty bourgeoisie, and it is too rare.

Since there is nothing to do after dinner and watching TV, drinking a bottle of soda in such a fresh environment is obviously a very interesting experience.

Therefore, Shui Qing, Hong Yanwu, and Chen Liquan didn't succeed at all, and they helped until nearly ten o'clock in the evening.

The nine members of the middle shift also left work an hour late.

When I really waited until I was done and looked at the time, Shui Qing, Hong Yanwu, and Chen Liquan simply didn't leave, thinking that it was still cost-effective to stay together in the unit.

But. Unlike Hong Yanwu and Chen Liquan, who had to get up early for Ming'er, Shui Qing was still anxious to know about the business situation on the first day.

Therefore, she also insisted on settling the accounts before resting.

In this way, they waited until Hong Yanwu and Chen Liquan finished taking a bath and came to the big cafeteria to have supper together.

Shui Qingcai came late with a hot sweat.

And Hong Yanwu and Chen Liquan are also understanding people, and as soon as they saw Shui Qing's expression, they knew that there was good news to report.

The supper immediately stopped, and the two of them almost put down their chopsticks together and asked.

"How much?"

But he didn't expect Shui Qing to resell it at this time, and deliberately stretched it unhurriedly.

"Guess ......"

Ouch, woman, do you say that people are in a hurry?

Hong Yanwu and Chen Liquan hurriedly said a number each.

"Four thousand?"

"Four thousand five?"

This is what they each calculated based on their feelings, and they have deliberately raised it due to Shui Qing's emotional infection.

Who knew that Shui Qing shook his head slowly.

"It's all wrong!

Hong Yanwu and Chen Liquan couldn't help but be a little surprised, and immediately asked again.

"How much lower?"

This time, Shui Qing didn't delay any longer, because she couldn't suppress her excitement.

I couldn't help laughing, and took the ledger and spread it out on the dining table, announcing it very happily.

"Look, six thousand one hundred and thirty-one and five cents and seven! We have performed a miracle today!"

This is really unexpected, and the daily sales have caught up with the 'Yili Fast Restaurant'!

That is to say, based on an average of two yuan, there must be at least 3,000 customers who come to buy things today.

Hong Yanwu and Chen Liquan couldn't help but be shaken, and their eyes showed a look of surprise.

But what made them even more unable to sit still was the next set of numbers announced by Shui Qingxing.

"I've also calculated the profits! There are more than 1,300!"

Hearing this, Hong Yanwu and Chen Liquan lost their voices almost at the same time.

"No, it won't!"

"How is that possible!"

It's no wonder that the two of them think so, because the profit margins of the retail industry are not high, and in such a society dominated by a planned economy.

What's more, there are more than 600 concierge coupons given out, and many of the goods sold today are not earned.

No matter how much you think about it, you can't get to this number!

But this is true, and their hard work has indeed not been in vain. Shui Qing looked through the ledger and read the statistics one by one, and there was nothing wrong with it.

Dare to love the concierge coupon, only 386 yuan was recovered today, and a small half has not come back.

Cigarettes, alcohol, candy, spices, daily necessities, etc., which did not earn a penny, although they were sold for more than 1,870 yuan.

But at the same time, it has also completely boosted the sales of other products.

You know, the profit margin of a product is not the same as a product, even if it is a low-price promotion.

Like "Naughty" and "Shunzi", it is the least profitable to batch several Grade C cigarettes, and even take in the shipping fee.

But the tail goods of Xicheng Garment Company are different.

It has been working closely for several years now, and the difference between the wholesale price and the market price can be 40 percent.

What's more, at that time, "An Lelin" was the southernmost part of the capital, and it was already out of the moat, and to put it bluntly, it was the edge of the city.

The people here have limited knowledge, and they are more likely to be fooled than those within the second ring road, and their consumption consciousness is also half a beat slower.

Therefore, as long as it is sold at a price of 10 to 15 percent cheaper than the official price, the people here will think that it is quite a rare benefit. Like sea soul shirts, men's and women's cloth shoes, men's and women's shirts, these things can be used immediately.

It sold for more than 1,200 and earned more than 300 when it was relatively successful here.

In addition, there are those cans that have been bumped and canned for a long time.

The cost price of these things in the store is only 30% of the original factory price.

Don't look at the store's promotion, which claims to be six or seven discounts, but in fact, it is more than double the profit.

The key is to say that the timing of the promotion is good.

This is not just in time for the festival, and many people are willing to be greedy for this benefit. Entertain relatives and friends who come from home.

As a result, these things were sold for more than nine hundred without much effort, and five hundred were earned in one fell swoop.

Even because of this, fruit juice concentrates and other canned foods that are not discounted are being sold one after another.

But the sales volume is relatively low, a total of about 100 yuan, and the profit is no more than 30 yuan at most.

Of course, when it comes to the real sales volume, it is the two snacks made by the "production team" themselves and the fist product of the "polar bear" - soda.

Because these two things are not only delicious and inexpensive, but also necessary for entertaining guests and coaxing children during the festival, they are naturally favored by people.

Like this whole day, "peanut dipping" and "pepper and salt miscellaneous catches" were sold for a total of more than 500 catties.

Almost everyone wants to buy something.

The profit of this kind of small food is generally relatively high, although it is sold at a discounted price, it can also earn twice as much.

That's another 300 dollars.

But as for soda, it's a bit miserable.

To put it bluntly, high sales are high, but unfortunately you can't make a fortune no matter how you sell them.

Because again, soda is a product of the government's designated program.

The ex-factory price given by the Light Industry Bureau is 0.119 yuan a bottle, and the retail price is also set at 0.15 yuan a bottle.

So don't look at this day, even the residents took the initiative to exchange the soda bottles, plus the individual customers who bought them on the spot during the business period, a total of more than 200 boxes were sold.

But the profit is less than 200 yuan.

And Hong Yanwu is wise here.

Seeing this, he didn't want to make money from this at the beginning, and generously set the retail price of 0.14 yuan for soda.

Let the common people know at a glance that this is cheaper than other places, and naturally they will deeply feel the hypocritical superiority of the "polar bear monopoly".

Anyway, all in all, Hong Yanwu's "low price" strategy has achieved a very ideal "halo effect".

By lowering the prices of common goods, he easily made people think that everything in the store was cheaper.

As a result, "the murder knife does not see blood", and he made a lot of money through different degrees of cost advantages.

In terms of our products, the actual profit margin has exceeded 32 percent. Who's to say that such a profit is low?

In fact, early the next morning, when the accounts of this day were presented behind the desks of Sister Wei and Director Yang.

The reaction of these two people was far more excited than that of Hong Yanwu and the other parties.

Both Sister Wei and Director Yang watched it several times in disbelief, and then called to confirm.

Once confirmed, it was followed by a compliment without hesitation.

Sister Wei said happily.

"Ouch, I'm relieved. Shui Qing, Xiao Wu, you can rest assured to work hard, and continue to use the actual results to make the people in the factory blush and blush. Don't worry, who wants to embarrass you, gossip, or put obstacles in your way, I have me. I'm going to fight them in the ring? By the way, if there are any difficulties, if you need help from the factory, just say ......."

Director Yang couldn't suppress his excitement and shouted at the microphone.

"Shui Qing and Xiao Wu, you are all good, the factory will not treat you badly, and I, Yang Youwei, will not treat you badly! I will give you credit to the bureau! I will ask the comrades of the newspaper to give you good propaganda! Our small shop is no worse than his 'foreign fast food', hahaha!"

But as soon as his voice fell, he didn't expect that Shui Qing on the other end of the phone changed Hong Yanwu, and there was a very bad response.

"Director, don't do this. They are all fraternal units, so why bother to compete with others? If you want to fight, you should also compete with other provinces, cities, and foreigners! I advise you, you should really show your demeanor, and when you report to the bureau, you should also say that we have learned from 'Yili' and learned a lot of experience......

Director Yang immediately felt a little depressed and responded angrily.

"Hey, what are you teaching me? Hmph, don't ask for credit! No more publicity!"

But I didn't expect even more annoying words to come.

"That's right, it's not a good thing to be unnecessarily famous. I would like to remind you that we are still begging for 'righteousness' and are planning to dispose of goods from others. Don't spoil the relationship and cause us to ...... a mess."

"Bang dang", Director Yang was so angry that he hung up the phone directly, and then pointed at the phone and scolded him with great dissatisfaction.

"No profit! utilitarianism! philistine!"

Group 2: 608640021

(End of chapter)