Chapter 196: Troublesome
Director Yang scolded right, Hong Yanwu is indeed utilitarian thinking.
When this kid thinks about anything, out of instinct, the first thought often is, "how can this matter maximize the end result".
But is there something wrong with that?
As the saying goes, "You can't eat poorly, you can't wear poor, and you can't calculate that you can't be poor for a lifetime."
This is true of life, and even more so of doing business.
Especially for a low-profit industry such as department store retail, the ability of operators to compare with each other is particularly important.
Because as the socio-economic and financial industries continue to develop, competitors will appear, and there will be more and more types of goods, and the cost of housing and labor will continue to rise.
Whether a store can effectively open source and reduce expenditure, maintain a benign ping efficiency and cash flow, is basically equivalent to the lifeline of the store.
Therefore, Hong Yanwu can calculate, it is completely an urgent need for business operations.
The word "utilitarian" may seem a bit derogatory, but doing so is definitely beneficial to the business.
Don't look at Hong Yanwu's father, Hong Lucheng, who taught him a lesson for this.
But that is mainly annoying his tail cocking, and I am afraid that he will put the cart before the horse and forget the fundamentals of business.
If there were really no such considerations, the old man would have praised him for his ability.
Of course, this matter is not to mention that "if you have milk, you are a mother".
Because then again, the store made money, and Hong Yanwu didn't put it in his pocket.
Who is he for? It's not for the sake of serving the company, but also for the employees.
In fact, Director Yang himself understands this.
In his heart, he said that he was quite lucky to find Hong Yanwu's treasure.
Because there is no shortage of talents in the factory, there is also a lack of a person like Hong Yanwu, who has a way to do anything, and never worries about the master when doing practical things.
It's really like what he said, Hong Yanwu has become his "Xia Boyang", and he will win as soon as he goes into battle.
In terms of business, he has always been surprised by him, and he has never been disappointed.
But on the other hand, Director Yang is also afraid.
For people like Hong Yanwu, it's not a good thing that the subjective initiative in the work is too strong.
This kid is really going to be fearless, and by nature, it's a big deal to poke out the basket.
What's more, Director Yang is a leader of a state-owned enterprise after all.
Even if they are reformers, they still have some characteristics of politicians in terms of ideology.
It is inevitable that there will be the idea of seniority, and young people have to be pressed to use it.
Subconsciously, they still follow the law that ideology is greater than economic benefits.
It is very difficult to change the value criterion to a thorough meritocracy and economic construction as the center.
Therefore, Hong Yanwu dismissed him this time, and he was still a little angry.
Qi Hong Yanwu was unreasonable and disrespectful to him, and his attitude was a little too casual.
is even more annoyed that Hong Yanwu ignores the overall situation, ignores the top, and can't distinguish which is more important.
His purpose is to promote the service company as a successful model to gain social recognition, so as to promote the reform process of the whole factory.
But Hong Yanwu actually dared to disobey and dare to say that this was not a good thing.
This...... Is this tolerable or unbearable, where can you not bang and knock?
That's it, Director Yang became cautious.
On the afternoon of May 6, I was busy with the matter of the instant noodle factory, and I was able to breathe a sigh of relief.
He called Shui Qing and Hong Yanwu to the office together.
If nothing else, Director Yang plans to take painstaking steps to find a few faults in the store.
Let's take this opportunity to train Hong Yanwu first, so that this kid can be honest.
And then be the face of this kid, and set the push water as a typical thing.
He was determined that Shui Qing could not object.
I think that if all the parties agree, what else can Hong Yanwu talk about?
Just be angry with this kid.
But what I didn't expect was that the plan was very good. But the plan couldn't catch up with the changes, and his plan was aborted.
dared to love a few faults he picked, Hong Yanwu had all the explanations, but persuaded him.
The first is the idea of setting up an opinion book in the store.
This was a common practice in the service industry at that time, so that the store could supervise the service attitude of the employees.
I remember that a store once posted on the glass door that "we will never beat or scold customers!", so you can imagine the bad state of service at that time.
But Hong Yanwu shook his head at this matter.
Saying that hanging a notebook and a pen is a formality that has no practical meaning.
His own approach is to tie it to the economy.
If there is a conflict between the clerk and the customer, someone will record it, and the bonus will be deducted directly at the end of the month.
As for how to better understand customer needs.
A better way for Shui Qing is that she has to go to the store every day to chat with five customers.
Because of this, she quickly discovered that free boiling water should not be placed in front of the store, but across the road.
Because it is a place where the old people in the neighborhood gather every day and bask in the sun and chat.
This side of the store is shady, and the old people don't like to come.
So she quickly made reasonable adjustments.
Now every morning, the free boiling water is moved across the road.
It is also wrapped with a layer of cotton sleeve to keep warm to prevent burning.
This incident has formed a good reputation in the vicinity.
Director Yang was speechless for a long time.
He pondered for a long time and couldn't find any mistakes, so he could only let it go, and said the second question about the opening of the beverage area.
This is actually a very necessary matter.
Because many customers talk and laugh after going up, and they love to look at the factory area.
This can be a disturbance to the workers in each workshop and affect the mood of the work.
In this regard, Hong Yanwu himself did not deny it.
However, he did not agree to Director Yang's order to temporarily close the second floor and wait until the wall was erected before opening.
Because he quickly came up with a faster, less troublesome, and more cost-effective solution.
His idea was to simply stack a batch of solid-colored plastic soda tanks as a shield.
These things are ready-made in the factory, do not need to spend a penny, and are easy to disassemble and assemble, and can be divided into functional areas at will.
And with these boxes, there is also a place for the cable rack lamp at night, and it just so happens that the problem of insufficient lighting at night has been solved.
In addition, the beverage box is not only practical, but also decorative.
Because on each beverage carton, you can use a good hollow mold to spray paint, and make the "polar bear" factory logo in the center.
After the customer settles down, he casually looks around, surrounded by "polar bear" patterns, how deeply rooted is the effect of this advertisement?
Well, it's another great move!
Director Yang never expected that Hong Yanwu's mind could turn to this point, I really don't know how many eyes he has.
And just when he was amazed in his heart, he slowly digested Hong Yanwu's whimsical move.
What's even more surprising is that Shui Qing actually took the initiative to mention to him that the factory was going to promote the store.
And her opinion is that she doesn't want to be famous, especially at this time.
It turns out that the products of "polar bears" are not essential for living at home.
As soon as the holiday season is over and the working day comes, store sales and profits begin to fall off a cliff.
Like the next day, it dropped by more than half, with a daily sales of 2,004 and a profit of 56.
The third, fourth, and fifth days were another big landslide, but it gradually stabilized.
In the end, it was reduced to 156 per day, and the profit was 3 or 400 yuan.
But what is worrying is that although this amount is much stronger than that of ordinary grocery stores, I am afraid that this is not the bottom.
Because nowadays, the profit of the store is maintained by promotional products and two bulk goods, and the profit structure is too simple.
Although the sales of other daily necessities, children's snacks, and soft drinks are also good, they only earn fame and do not make money.
If you don't change the status quo, find new profit growth points as soon as possible, so that customers can keep fresh.
Presumably, if it does not last until the peak summer cold drink season, sales and profits will decline further.
So the current situation is really not optimistic.
And this is the main reason why Hong Yanwu and Shui Qing want to have a good relationship with "Yili".
According to the two of them, the commodities of "Polar Bear" and "Yili" have good complementarity.
Like "Yili", "animal biscuits", "digital biscuits", "chocolate wafers", "vitamin bread" and "fruit bread" are the most recognized types of biscuits and bread in Beijing.
And the square and buckle bulk chocolates they produce, as well as the big plate chocolates of "bull's head" and "white magnolia", are also the kings of the snack category.
At the same time, not every grocery store can buy these things, and even if they do, they are often not complete.
If only you could get these goods from people.
It can not only increase the variety of business and expand profits, but also help to establish the image of the two factories' products.
It's definitely a win-win situation.
But if you want to do this, I'm afraid you have to show favor to others and extend a hand of friendship to Director Yang first.
Seeing that Director Yang was silent after listening to these words, the expression on his face seemed to be a little stiff.
Hong Yanwu knew that Director Yang might not be able to save face, and he was not very happy.
He sincerely added a few more words, and these words finally moved Director Yang.
Dare to love Hong Yanwu said that he didn't explain in detail to Director Yang last time because the store was busy.
In fact, he did not mean to oppose propaganda, but to say that this kind of thing should not be rushed.
It has to look at the situation and the timing, otherwise it will be good and bad.
For example, at this stage, the store has just opened and has not yet been finalized, and the people are inexperienced and the operation is not stable.
Not to mention that the results are far from being able to get a shot, it is easy for people to criticize and find faults, and as soon as they do publicity, they will be distracted.
If Shui Qing really dealt with reporters every day and attended report meetings everywhere, wouldn't it be harmful to the store.
Not to mention the shops, the same goes for instant noodle factories.
If this matter also makes Director Yang famous in the future, reporters will come to interview him every day, and the bureau will frequently call him to meetings.
What about instant noodles?
This is the real worrying place, there must be advantages and disadvantages.
Therefore, it is better to press back on this matter, and there is really no need to compete for the limelight overnight.
Even the shop with instant noodle workshop is the same, so you have to eliminate all distractions and make real achievements.
With strength, there will be another "blockbuster", and then it will be a matter of course.
Okay, what else can Director Yang say at this point?
Hong Yanwu's thinking is indeed reasonable, and he can't make mistakes.
And this kid is like a monkey in his belly.
Not only did his heart, liver, and lungs have no secrets about this kid, but they are all pinched.
Yes, the anger is gone, and there is no unwillingness. I really can't help but be convinced.
That...... So be it.
。 m.