Chapter 197: Preferential Package

Our country is a humane society, and that's right.

From ancient times to the present, whether it is in public or private, there is absolutely no difference between having a friendship and not having a relationship.

And especially interesting is that in the era of the planned economy.

Even between two people or two collectives who are in a competitive relationship, there may still be a contradictory feeling that is both rivals and brothers.

Let's take "Polar Bear" and "Yili", for example.

The two factories are under the jurisdiction of the Municipal Light Bureau, one is a leader in the cold drink industry, and the other is a big leader in West Pastry products.

Whether it is in terms of factory age, scale, profits and taxes, and brand awareness, the conditions are also similar.

But because there are too many similarities, perhaps the old saying "one mountain cannot tolerate two tigers" may be fulfilled.

Over the years, in order to compete for "who is one and who is two", "Polar Bear" and "Yili" have not convinced anyone.

Whether it is for the sake of resources, honor, or even political tasks, it is always necessary to overwhelm the other side.

In short, it was to fight in the ring openly and secretly, which gave the bureau leaders a headache.

The same is true of how many secretaries and directors have been changed in each of the two factories, which has almost become a tradition of the two factories.

But there is one thing, when one factory encounters difficulties, the other factory will never stand idly by.

This was the case when the factory director responsibility system was implemented this time.

"Yili" was placed by foreigners in the chocolate raw materials, and due to the shortage of foreign exchange, they had to start researching cocoa butter substitutes.

The "polar bear" immediately became the same enemy.

It not only took the responsibility of testing the water in the first place of system reform, but also took the initiative to send its own technicians to help develop and test together.

This was the result of success in such a short period of time and the optimal recipe was chosen.

This also benefits both factories in terms of foreign exchange savings and reduced costs for chocolate products.

To put it bluntly, the relationship between the two factories is really like a pair of brothers with incompatible temperaments.

Usually noisy and scolding, but that's home.

When there is something outside, it is absolutely consistent with the outside world.

If anyone is in trouble, the other will definitely help regardless of the previous suspicions.

Therefore, at present, Director Yang listened to Hong Yanwu's persuasion, and in order to serve the company, he took the initiative to show "righteousness" in the bureau, and put forward a request for some unplanned goods in public.

That "righteousness" did not say cool words and refused the reason.

In fact, the directors of "Yili" are happy to fart.

They are also unprecedentedly praised by "polar bears", and they feel that they have a face.

So the producer of candy does not take sugar, this little thing, the director of "Yili" not only agreed, but also took extra care.

In the future, it was decided that the surplus goods generated during production, packaging, and transportation in the factory would also be sold by the "Polar Bear Day and Night Food Store".

Well, as a leader, that's where the upper lip touches the lower lip.

But for Hong Yanwu and Shui Qing, it was a good thing that they never dreamed of, it was like picking up a golden doll.

You must know that the most residual goods in the production of "Yili" are "chocolate wafers" and "halva", followed by biscuits and cookies.

Because these two products are so fragile, the breakage rate can be as high as 10%.

But if the appearance of these things is bad, it does not affect the taste and does not reduce the nutritional content.

It is a good deal to use it as a breakfast, or as a snack for the elderly and children.

Therefore, in addition to the part of "Yili" that distributes and processes itself internally.

These scraps, which leave the factory at extremely low prices, have always been a "welfare" to be fought for, no matter which food store or grocery store they are distributed.

In this way, it is "digested" only by the "commercial mouth", and it is basically not seen on the market.

Occasional sales, can immediately attract countless people, line up a long queue.

And whoever catches up with such a good thing understands that the opportunity cannot be lost and will not come again, and they will also buy several pounds and pounds.

It is no exaggeration to say that children born in the seventies and eighties in Beijing have the most joyful snack memories in childhood.

It's about enough to hold a big bag of "chocolate wafer" dregs and chew them to your heart's content.

At this point, even Hong Yanwu's two nephews and Shui Xiaoying are the same, they all see that this thing is not enough.

So in the second week of May, along with the "Chinese Women" magazine, the "Queqiao" column published China's first "marriage notice".

As the Ministry of Posts and Telecommunications began to expand the telephone network in Beijing, 100,000 digital program-controlled telephone exchanges replaced the work of operators.

Sales and profits from the Polar Bear Day & Night Store are starting to bottom out.

In less than five days, the entire two tons of "chocolate wafer" dregs and 200 catties of "halva" dregs, which were expected to be sold for half a month, were gone.

By the way, he also sold 300 fruit breads, 500 vitamin breads, and more than 500 catties of "animal biscuits" and "digital biscuits".

Even "Yili" didn't expect that the speed at which "Polar Bear" sold goods was so fast.

So when Chen Liquan led people to drive a truck to batch goods again, and he opened his mouth to double, the sales section chief of "Yili" simply suspected that his ears had heard it wrong.

He was surprised not for anything else.

One is the remnants of the library, and they have less than four tons left.

If you want to sell it like this, it is estimated that all the "residual goods" will have to be covered by "polar bears" in the future.

The second is the sales volume of bread and biscuits, and the shipment speed of "Polar Bear" is actually comparable to the shipment volume of Xidan Food Store.

How is it possible with a 100-square-meter storefront?

Actually, this is not surprising.

The main reason is that the ex-factory price of "residual goods" is too cheap.

The dregs of "chocolate wafer" and "halva" are all calculated at five cents a catty, which is less than 20% of the market price of four yuan.

Then get the goods back, Hong Yanwu marked the price of these scum at a piece of five and fifty catties, which can still cause passers-by to rob wildly.

Later, when the workers of the factory found out about this situation, many workers also rushed over.

If I knew someone in the store, I said hello and asked if I could leave some for me.

So as soon as he saw the direction of the wind, Hong Yanwu immediately adjusted his strategy and began to limit purchases, and wanted to sell the goods.

He announced that customers who wanted to buy "dregs" would need to buy an extra loaf of bread or a pound of biscuits for every two catties.

It's called a "preferential package".

As a result, the overall sales were immediately driven.

And Hong Yanwu's best thing is that he left a gap of one catty for three catties and five catties that do not need to be tied.

At the same time, the bread and biscuits sold in the "package" are also slightly cheaper than the market price.

In this way, even if people are not happy, they feel that the savings are appropriate, and there is no negative emotion.

Many people also deliberately buy three catties or five catties, wanting to take advantage of the "cheapness" of one catty that does not need to be tied.

Come to think of it, can this still be unpleasant?

In addition, it is worth mentioning that the benefits of "righteousness" are far more than these.

Hong Yanwu also got disposable cups through them.

Don't forget that "Yili" has a joint venture fast food restaurant.

In this era, only they can see disposable fast food cups.

And the significance of this little thing to the store cannot be ignored.

Because of this thing, Hong Yanwu was able to sell "oranges", "loquats", "pineapples", and "pomegranates", such relatively high-grade "concentrated juices" in bulk according to Hong Lucheng's recommendations.

The specific way is to add water to concoct it themselves.

It costs nine cents a bottle of concentrated juice for twenty-two cups, and it is mixed and sold in a glass jug with a faucet.

And because of the low price, a large glass costs only eight cents, and it has bright colors and rare novelty flavors to hook up with, and it can be chilled.

Customers are not too receptive to this new drink.

Many people who want to be affordable are willing to buy two glasses for the money of a bottle of soda, one for themselves and one for their children.

Or solve the craving needs of two children at once.

In this way, the store not only increased the variety of business, but also helped the factory digest the inventory in the process of gathering sand into a tower, which is a good thing.

On the whole, Hong Yanwu can make a three-point profit for every cup he sells, which is far more cost-effective than selling soda.

This is really suitable for everyone.

Group 2: 608640021

(End of chapter)