In the last few days of February, Gu Biao accompanied Mina and Xiao Sui in Qiantang and spent it leisurely.

Everything that needs to be done has been done, just wait and see the wonderful data coming back from the frontline.

After three weeks of screenings of "The Terminator" and "First Blood," the estimated number of moviegoers nationwide reached 30 million and 20 million, respectively. The delivery rate of those advertisements carried by Gu Biao and Mina is also outrageously high.

With the end of holidays in various places, including the "cat winter" of northerners and winter farming, the subsequent growth will be slower. It is estimated that the new increase in March is not as good as two or three weeks after the Spring Festival.

However, by the end of the second quarter of this year, "Terminator" has more than 100 million domestic viewers, and it must be confident. "First Blood" is about a seven-fold discount.

A week after the opening of the first KFC store, it finally calmed down and entered a new business normal, and there was no longer the 24-hour all-night business that was the first three days of opening.

The number of diners on the day also dropped from 12,000 in the first 24 hours to 8,000 on the second day and 6,000 on the third day. After a week, it stabilized at three to four thousand people a day, did not fall again, and the business hours were shortened to 16 hours.

Although in terms of the income level and prices of citizens in 1986, eating a set meal for 4 yuan is still quite painful for ordinary citizens, but it can't stand it, after all, it is the only one in the country.

At the same time, after the development of tourism in Qiantang in the past few years, there are more tourists from other places every day, and these people are more willing to grit their teeth and eat a good meal to see the world.

Because of the price structure in 86 years, it is only that the cost of residents going to the vegetable market to buy vegetables and cook them home is relatively low, but it is still relatively expensive to go to the restaurant outside, which is caused by the small scale of operation of the service industry and the low cost of labor.

For example, buying a pound of pork belly in the vegetable market may be two cents a piece, but ordering a two-pound elbow in a restaurant will cost six or seven yuan. You can find the menu of Quanjude in 86 on Douyin, and a roast duck costs more than a dozen pieces. The price of state-run restaurants is at least three times the price of materials, so there is no reason why people will not go to the restaurant easily.

From this point of view, the price of KFC is not too expensive for tourists, because tourists come out to play in restaurants every day, or eat instant noodles.

With the scale of the flow of new fat sheep on the shore of Xizi Lake, it is completely normal to support three or four thousand people every day to grit their teeth and pay out of their pockets to improve their lives.

There are more than 100 tables in the entire building of the store, and they can still be kept full.

The level of excitement in the first three days of the opening was more than just a full house. At that time, the aisles were full of people, but the customers in line still insisted on buying fried chicken, and then they stood directly next to other seated customers to eat.

In this atmosphere, most of the noisy bear children or the guests who want to eat slowly are embarrassed, so they can only be forced to eat quickly, and don't occupy a place after eating.

After the freshness passed, although the daily passenger flow dropped to three or four thousand, the unit price of customers increased, and the daily turnover was still more than 20,000. After all, there are fewer citizens who are too expensive to try the new, and the rest are relatively wealthy tourists, and there is no option to "go home and cook by yourself".

But in general, in this February, the largest increase in the direct benefit of Mina's business is not KFC, but Gatorade.

After the Gatorade factory was put into operation, in just a week or two, the sales volume was surprisingly good, anyway, how many goods were sold, for the time being, it could only be supplied to the province first, and at most it would take care of the neighboring municipality of Hujiang.

The dealer channels are all ready-made, and the dealers who have advanced the Red Bull goods can also sell Gatorade juice at the same time, and there is no reconstruction. The people in the sales department sat in the office and answered the phone and digested the production capacity.

As KFC's signature cooperative drink, it is recognized as "the most famous fruit juice sports drink in the United States" by relying on two American blockbuster patch advertisements and publicity, which is too lethal.

After all, beverages containing fruit juices, with the low prices of domestic agricultural products and fruits in 86 years, can well reduce the cost and achieve a total cost that is several percent lower than the total cost of manufacturing in the United States.

Gatorade's final dealer price is 8 cents for a 500ml bottle and a suggested retail price of 1 yuan. This price is slightly cheaper than Coca-Cola in the same period.

In terms of product specifications, Gatorade has glass bottles and plastic bottles, all at the same price, but glass bottles will be recycled for a dime, mainly used in the short-distance transportation market, because now there is only one bottling plant in Qiantang in China.

Zong Qinghou estimated the scale of production capacity and performance, and estimated that in nine months this year, he would be able to achieve a cumulative sales of 100 million bottles in the domestic market and even the export market, which was basically the same as the original American factory.

Mina asked Quaker Cereal Group when it bought Gatorade, not just to buy a brand, but also to buy Gatorade's U.S. factory, so the total price was only $30 million.

It's just that Gatorade in the United States only sells about 100 million bottles a year. This sales volume is already the largest sales brand in the field of sports drinks in the United States, because the subcategory of sports drinks is relatively niche.

But the cost in the United States is high, a bottle is about 20 cents out of the factory, and the dealer retails for a quarter (25 cents coin, that is, a quarter of a dollar, Americans are used to using this price, which is equivalent to the starting price of a coin-operated phone call)

So at the end of 84, when Mina tried to buy it, Gatorade had a turnover of 20 million a year in the United States, and the fierce competition led to extremely low profit margins, less than 10%, not even $1.5 million.

At the time of the acquisition, Mina was acquired at a price-to-earnings ratio of more than 20 times, and in the mid-to-early 80s, this price-earnings ratio was not bad in traditional industries with little room for imagination, and it is not surprising that Quaker Oatmeal Group was willing to sell this subsidiary that was originally acquired.

Now, after the Chinese factory is put into operation, it only takes one year to surpass the original American factory in terms of sales and profit margins, which can be regarded as a leap forward. It is believed that soon, foreign fruit juice companies will notice the low cost of fruit processing in China.

Although this low price only lasts for a few years, at most no more than ten years. By the mid-90s, after the price of goods in China came up, there was little room for fruit scissors to operate.

……

Almost lying on the credit book to reap this wave of dividends, the wheel of history finally rolled into March 1986.

Mina's important business junctures have basically passed, and there will be a relatively long period of stable development in the future, and there is no need for her, a major shareholder, to worry about coordinating resources.

Gatorade and KFC have both completed the rapid acceleration stage of the start, and have grown steadily and rapidly.

Red Bull's momentum is still going strong, just waiting for this year's World Cup to be adopted as a dedicated endurance drink by the national teams of most of the world's participating powers.

YL Tequ's distillery has also survived the peak shipping season in the cold winter. Since the beginning of January, Mina officially completed the acquisition of KFC and other brands for a total price of 20 million US dollars, in the past two months, YL Tequ Distillery has accumulated more than 10 million US dollars of cash flow for Mina through the Lucia gray channel market, which is simply the dividend of Gowoodfu's alcohol prohibition to the extreme.

It's a pity that Gu Biao knows that there is only one last winter left for this kind of profiteering business - because by 88 years, Afghanistan will enter a state of partial ceasefire. The Lucian people were in a state of poverty and food, especially high liquor, and the ban on vodka was gradually relaxed.

At that time, the liquor can still be sold, but the degree of profiteering will definitely drop a lot.

The gold profit outlet will eat for three years.

Of course, Mina can also get a rough idea of what is going on in Lucia by guessing. It's just that she doesn't rely on prophets like Gu Wei, so her accuracy is slightly poor, but the general trend will not be wrong.

When Mina was idle, Gu Biao had to enter the high-intensity busyness of continuous rotation.

Because Xiangji has been officially put into production, in March, it began to OEM Motorola's second-generation 6MHZ main frequency 68000CPU, and a month later, this batch of goods will be supplied to Hanle Electronics and Futukang, and will be used immediately for the production of "Tiankun SC learning machine".

Gu Biao has to worry about these things, and he must go to Xiangjiang to sit in town and intensively lay out his semiconductor and electronics industries.

Mina felt that she had nothing to do, so she proposed to go south with Gu Biao, and her husband and wife followed.

One day in early March, not long before Gu Biao was about to go south, Mina, in the quiet time after a night of harmony, enthusiastically proposed:

"I'm also the same as Sister Suizi, let's go to Xiangjiang with you. My business is a little empty anyway. In the first two months, you ran around with me and was busy with my affairs, and it was time for me to accompany you. ”

Gu Biao listened, and just comforted Mina: "You have just been free, you can play and rest by yourself, I will go to Xiangjiang, I will be very busy at first, and I will not have time to take care of you." ”

Mina: "You're busy, and I'm not in your way." Since you told me about that before Christmas last year, I have been recuperating for three months, and I have been taking folic acid multinutrient tablets imported from the United States and Benben, as well as DHA deep-sea fish oil. I also completely quit smoking and drinking for three months. The medical conditions in Xiangjiang are good, so I'll go to the Sanatorium & Hospital for a comprehensive physical examination, isn't that also for you?"

Mina's reason is very good, of course Gu Biao is not good to refuse.

Mina and Xiao Sui are actually used to living together under one roof in the Gu Mansion, each taking what they need. After all, the two have different personalities, types, and pursuits. So even though Mina has become more mature and pursuing over the years, the tacit understanding is still good.

"Then it's settled, you can pack up and get ready. Gu Biao took advantage of the situation and decided to take his sister and young lady to Xiangjiang in two days.

However, his plans were soon interrupted.

That night, Gu Biao received a call from the capital. It was his former leader in the Ministry of Electronics Industry who called.

Gu Biao didn't have a big cold, because the ministers he talked to back then, and even Director Bao, who directly brought him into the official career, had already been promoted to the local level. Today's minister was promoted by a deputy minister when Gu Biao was in the system, and there was no intersection at the beginning.

However, the other party asked him about the recent development of Xiangjidian, Tiankun and Hanle Electronics, and invited him to go to the capital to participate in a national science and technology industry planning meeting, and also raised a higher-level leader.

With such a grand fist above, Gu Biao could only take the time to go.