Interestingly, on the eve of the service company store being gradually ready and about to open.

The brother unit of "Polar Bear", of course, is also a faint competitor - "Yili Food Factory".

In a variety of businesses, he took the lead in firing a shot.

On April 20, the first Western-style fast food restaurant in the Republic of China, "Yili Fast Restaurant", was officially opened in Xirongxian Hutong at the south exit of Xidan in Beijing.

It should be said that the movement of the opening ceremony is really not small.

In the sound of gongs and drums and firecrackers, "Yili" invited the mayor to cut the ribbon in person, and Luo Yang, who accompanied him, also followed the mayor to the news photo.

The Associated Press published a telegraph that likened it to "another reform and opening up of the republic."

In this way, after reading the report, the people of the capital also flocked to it, scrambling to be the first, and rushed from all directions of the capital.

In order to taste hamburgers, ham sandwiches, and experience a freshness that has never been experienced before.

Not to mention, when people walk into the restaurant, they are not disappointed.

Soft music is blowing in your face, and the air conditioner brings fresh and pleasant air.

The 150-square-meter restaurant is elegantly furnished and luxurious.

On the right side is a row of large bright mirrors, which opens up the limited space.

Cream-coloured patterned high-quality decorative panels are inlaid on the walls and ceilings, and neat square tables and sophisticated chairs are neatly arranged.

Adjustable lighting, lightly sprinkled on the clear water mill floor, gives the restaurant a warm layer of color.

In particular, there are many new things that people have never seen before.

After the customers wash their hands, there is a small hot air blower on the sink that dries their hands in less than a minute.

The waiter who bills the ticket uses an electronic computer, which is fast and accurate.

At the pick-up counter, the food requested by customers is placed in a plastic tray, which is very convenient to serve.

And the cups, spoons, and straws for cold drinks are all disposable......

In short, all these things were the most fashionable at that time, which opened the eyes of the people in the capital.

It also made them feel happy to experience the modern Western way of life.

As a result, not long after it opened, the daily sales of "Yili Fast Restaurant" easily reached six or seven thousand yuan.

This was undoubtedly a sales miracle based on the consumption level of the society at that time.

However, when the news media spared no effort to report and publicize, the society triggered relevant debates on "whether Western food meets the taste of Chinese people" and "whether the average price of 20 yuan is too expensive".

Hong Yanwu was very dissatisfied with the flowery and thriving business situation of the "Yili Fast Restaurant".

It must be made clear that he is not sour, but can see clearly.

Because although it has been running for several years, this time "Yili" has not been very successful in its first attempt in the field of fast food.

Why?

First of all, the "foreign fast food" of "Yili" is essentially fake.

After inspecting many countries, the "Yili" factory finally chose to cooperate with a Hong Kong businessman close to the mainland.

However, the strength of this Hong Kong catering company is not very good, and it is only a small company.

Naturally, the foreign flavors brought are neither authentic nor capable of pushing through the old.

Secondly, the decoration of the restaurant, lamps, as well as consumable supplies and tableware at that time, could not be produced by local enterprises.

Most of them need to be imported, which becomes a large capital consumption gap.

In addition, the cooperation of this restaurant itself is mixed with some political cooperation atmosphere, and the operation and management cannot keep up with the momentum at all.

The shortcomings of the domestic system are still the same, which leads to serious internal waste among employees, which further reduces profits.

As a result, the fast-food restaurant has no advantage in selling at a price and is not very profitable.

In terms of experience, it is not at all comparable to "Maxim" and "Moscow Restaurant".

As a result, people like the literary and art circles, the sports bureau, and the press, who mainly patronize here, patronize once or twice, and then they will not come again.

They just try something new, no one is stupid, and those who are dizzy will be repeat customers.

So on the whole, the cause of defeat was actually buried at the beginning, and this deal is not justified if it is not yellow.

This is also why in the original history, "Yili Fast Food" did not develop after all, and it was half-dead until 2002.

Then with the demolition and transformation, it disappeared silently in the dust of history.

Therefore, Hong Yanwu only has sympathy for "righteousness", no envy, let alone pressure.

On the contrary, he was very disdainful and dissatisfied with Director Yang's idea that "the service company is a little too small".

Moreover, he resolutely refuted the absurd idea of changing the unopened restaurant of the service company to "Western-style fast food".

"Big factory director, I didn't say you, you're not right! It's good to just look at other people's children? Aren't you afraid of hurting your own flesh and blood?"

"Let me tell you, it's the surface that they're so lively, we have to calculate the cost performance. The money for such a restaurant is worth the production line of instant noodles, right? And after that, you have to continue to invest foreign exchange resources. ”

"On the other hand, our retail outlets can more or less get some foreign exchange back every month. Which one is a good deal here?"

"What's more, how many people they use, and how many people do we use? If you really want to calculate the profits created by each person evenly, we are no worse than them.

"Also, people 'Yili' make Western-style fast food because they have unique advantages. In terms of fame and product structure, they all take advantage of it. It is an old brand founded by the British and entered Beijing from Shanghai to Beijing. For so many years, when it comes to bread and chocolate, people in Beijing recognize their home and think it is authentic. They can also reduce a lot of costs by using their own products. ”

"And our 'polar bear' is a leader in the field of cold drinks, and doing this is not to say that it is not at all. But if you want to compare with others, you have a disadvantage. Besides, you have to learn from others now, that's called Dong Shi Xiaofeng, don't say that you will be laughed at if you lose, and you will have a reputation for picking up people's teeth and wisdom if you do it. How do you take the credit?"

"The most important thing is that the investment in 'righteousness' is too large, which is a desperate gamble and a way to go black on the same road. If you are not careful, it will be difficult to turn over. And we belong to the most prudent way to not put eggs in one basket. ”

"To put it bluntly, rely on retail profits to run stores and restaurants. With retail profits on top, it is already invincible. Even if you find something wrong later, it's better to turn around. If you really want to do a good job, you will continue to move forward with the new profit point as the fulcrum. ”

"If you want me to say, you don't bid if you are fat first, and then you are fat. Why do you have to fight for one day, and you have to eat a fat man in one bite? You, let's keep an eye on your instant noodles, and you don't have to worry about this small business of the service company?"

In this way, Director Yang dispelled his unrealistic fantasies.

However, in private, Hong Yanwu affirmed that Shui Qing wanted to go to the "Yili Fast Restaurant" and follow the practice of learning from others' advantages.

Indeed, at least the details of people's hardware are much more thoughtful than most state-run stores, which is advanced in this era.

The service attitude has also improved to a certain extent.

So he suggested that the company simply pay for it, choose a day, and the service company will collectively go to the "Yili Fast Restaurant" to eat.

This is called "observation and learning".

In this regard, Shui Qing of course has concerns, she is afraid of being gossiped by others, saying that they eat and drink at public expense.

But Hong Yanwu didn't care.

"You're scared, since we've decided to do catering, we'll have to drill this business. You say that a chef who has never even been to a good restaurant or eaten sea cucumber and abalone can be outstanding in that level? What is this, if the restaurant and shop are really run well, I will have to take them to the Jianguo Hotel, to the Jingcheng Hotel, to the Cuihua Building to see and learn. ”

"What's more, listen to the crickets and don't grow crops? Don't forget that it's a mediocrity not to be envied. As long as you want to do something, the pressure of public opinion in the future is destined to be very great. You can't satisfy everyone, how easy it is to find faults? There are always some people who don't have a backache when they stand and talk, and they are jealous of you, and they spread rumors about you. Why bother with this. ”

"The key is that we ourselves have a clear conscience, everyone earns money together, everyone eats and drinks together, it is bright and bright, and no one pulls it down. Unlike some people, who eat and drink by themselves behind their backs, and want to take it again, they pretend to be grandchildren with workers in person. Let you choose, do we take care of the top or the bottom?"

"If you want me to say, just follow the financial system. Before you go, you will have a meeting to set the observation goals and points, and when you come back, you will speak and make a summary of the meeting. Finally, leave a written record, and you will not be afraid of criticism. ”

"At the end of the day, it's all about the report card. As long as our shops and restaurants are popular again, we want to have achievements and benefits, and we will be able to plug most of our mouths. ”

Group 2: 608640021

(End of chapter)