Chapter 121: Negotiation (Chapter 2)
"You also know the TV drama market on the spot, less than half of the investments can be recovered, and countless losses are lost!
I'll give you a buyout price of 10 million, and you will make a net profit of 2 million, and all the risks will be borne by us!"
Peng Tongfu carefully observed Xu Changge's expression, hoping to find a trace of excitement or hesitation on his face.
But unexpectedly, Xu Changge's expression did not change.
For the budget-conscious Shanghai TV station, investing 10 million to buy a TV series is already a big deal!
If it weren't for the strong recommendation of the reviewers, he wouldn't have given this price!
Xu Changge looked calm on the surface, but he was disappointed in his heart.
10 million ...... This price is too different from his expectations!
If it's this price, they might as well sell this TV series to Changhe Images!
I believe that with the eyes of Du Shan, Yu Li and others, the price given should be more than that.
If it's just to earn this million, why would he bother investing in this TV series!
And what the other party is asking for is to buy out the copyright, not the premiere right.
He's too good at it...... Is it to eat yourself?
"What do you think? This price!" Looking at Xu Changge, who was silent, Peng Tongfu asked tentatively.
"I'm sorry, maybe a little arrogant, but I think Ice Blade is much more than that. Xu Changge shook his head and said.
"What kind of price does Mr. Xu want?" I don't want to say it for reference!" Peng Tongfu squinted his eyes and said nonchalantly.
He wanted to find out Xu Changge's psychological price, so that he could negotiate better.
If it is an inexperienced newcomer, it is very likely to be set up by Peng Tongfu to the psychological price.
But Xu Changge kept an eye on it, he smiled and said: "As the main creator of this TV series, it is priceless in my heart." ”
"Director Peng, let's do it, you see what price you can give me at the most, if the price is right, I will sell it!"
Xu Changge said very sincerely, as if Peng Tongfu could agree to raise the price a little.
But it's not his word whether it's suitable or not, everything is a routine.
Peng Tongfu obviously didn't expect Xu Changge to be so difficult, no different from those old fritters in the circle!
It seems that you can't look at each other as ordinary artists!
He pondered for a moment and quoted a slightly higher price than before: "That's it, I don't want to waste time, 350,000 yuan per episode, half of the purchase price before the year, and the final payment at the end of next year!"
One episode is 350,000, and thirty episodes are 10.5 million, 500,000 more than before.
Such an ROI is not high for a TV series, but with the current sluggish TV drama market, it is okay.
And the payment within one year is extremely rare for most TV dramas.
You must know that most of the TV series will take a long time to get back the money, and some will even be owed the purchase price!
But for Xu Changge, such conditions are far from meeting his requirements.
Looking at the other party's price increase of this magnitude, even if it is added four or five times, it will be difficult to meet his requirements!
Xu Changge pondered for a moment and said: "Director Peng, I don't spare the circle, it is difficult for me to be satisfied with your price, but if you raise the price again, it will make you take more risks......! How about we make a VAM agreement?"
The so-called "ratings VAM agreement" was originally a "compromise plan" generated by the two parties in the process of bargaining when the TV station had a large price difference with the production company when the purchase of TV drama works.
For example, the TV station estimation system believes that a certain work should be 200,000 yuan per episode, while the producer believes that the reasonable price should be 500,000 yuan.
If the negotiation is invalid, the specific terms vary widely, but the core is that the two parties agree on a rating.
That is, when the producer sells the drama, it must make a ratings guarantee to the TV station - the drama must reach the guaranteed ratings value in the agreement when it is broadcast, and the producer can get all the purchase money from the TV station.
Otherwise, the amount will be deducted according to the agreed proportion.
……
At the same time, in the film purchase department of the Heyu TV station building, Jia Pinghe looked at several documents in his hand and pondered.
"It is recommended to buy, the plot is ups and downs, the predicted market is good, and the price of a single episode is estimated to be 300,000 to 500,000!"
"Recommended to buy, high-quality potential works, which can be broadcast as prime-time works, and the purchase price is within 15 million. ”
"Four-star recommendation, unpopular boutique, good quality, medium and high risk, you can consider within 10 million!"
"The quality of the work is excellent+, the risk is controllable, it is recommended to buy!"
……
These are the purchase opinions submitted by the seven judges.
As a team of judges under his leadership, their opinions have great reference value.
What's more, he watched this "Ice Blade" in person.
This TV series gave him a great shock - this is indeed a very good work!
And the actor of this TV series is Xu Changge, who previously played the leading role in "Sign Language......
Thinking of "Sign Language" makes him feel bad.
His caution caused him to miss out on the hit Sign Language......
The loss of the TV station is left aside for the time being, and the key is that he missed the opportunity to accumulate prestige.
Wu Xiong, the director of the film buying department, is 65 years old...... Retirement is a matter of these two years!
He has to get enough before he retires!
You must know that he is not the only deputy director of the Heyutai Film Purchasing Department.
"Lao Liang, do you think "Ice Blade" is likely to become a hit drama like "Sign Language"?" Jia Pinghe put down the documents in his hand and asked his secretary.
"It's hard to say, director, the quality of this TV series is naturally excellent, but the subject matter is not pleasing, the style is heavy, and who has no way to estimate the market prospects!" Lao Liang said ambiguously.
If this is enough, Jia Pinghe's will be able to get in and out, but if he loses, won't it be his responsibility?
Jia Pinghe glanced at Lao Liang, very dissatisfied with his answer.
Jia Pinghyuk just wants others to affirm his thoughts...... He knew in his heart that he was optimistic about this TV series.
Even if the subject matter of this TV series is not popular, even if the overall style is a bit heavy, even if this TV series has no popular actors......
But he has a feeling in his heart that this TV series may be able to achieve results that everyone expected.
It was his instinct...... It's the same as when I first saw Sign Language!
"Sign Language" he missed...... He must win this "Ice Blade".
Whether it is success or failure in this move, if he succeeds, he will climb to another level and become the leader of the department!
Lost......
It was just a bad investment to lose! He can afford it!
"Go contact the producer and let them come over and talk!" Jia Pinghe took a deep breath and made up his mind!