"Mr. Chen, now that everyone in the entire physical market is fighting like this, it's not a solution?"

After Wei Xiaowang and Chen Dahe left, he said to Chen Dahe.

"So what do you think we should do?"

Do we also have to keep pace with the times, otherwise this performance will not be able to break through.

"Our commodity has always been very strong, and the overall development idea is not a big success, and we don't pursue those so-called data. So our inventory has been well controlled. Most of those brands that are powerful are because of inventory, and I don't believe you can go back and do a survey. ”

"Our inventory is within a reasonable range, and these inventories will be digested in Taoke Mall when the time comes. When everyone is doing something, then it is very dangerous, and this is a national condition. Let's just do our best and grasp our own profits. It's not interesting that the performance is growing, but the profit is declining. ”

Chen Dahe said a very realistic word, such a realistic word should not come out of the mouth of such a big entrepreneur. But sometimes some small truths are derived from big truths, and it is as simple as that. There's no need to overcomplicate things.

"Mr. Chen, you are not wrong about this, but it is easy for us to be cannibalized by competitors in such a big environment. Sometimes you can't just look at the profit, but also look at the overall market share. ”

Wei Xiaowang also expressed his own opinion. The environment is like this, and sometimes we have to follow suit.

"Let's go back and study this, let's do our own things well for the time being. Why don't I expand blindly and keep an eye on the merchandise department and control the inventory. It's just that I'm worried that such a day will come. ”

Chen Dahe continued. However, at least all of Chen Dahe's clothing companies, whether it is wholesale business or Tianya brand, the inventory is controlled within a very reasonable range.

"Mr. Chen is just amazing, and he can think about any problem in front. The threshold of the clothing industry is indeed too low, and the demand of the market is very large, so everyone is rushing in, and now not only are there too many clothes on the market, but the brand is also mixed, the market has been saturated, and the ones that cannot be sold have to be discounted. ”

Wei Xiaowang continued.

"So we have to stabilize ourselves in this situation and not be disrupted by the rhythm of the market. The more times like this, the more you have to be steady and go your own way. Follow the market, the market can sometimes lead companies to a dead end. ”

Chen Dahe also said to Wei Xiaowang. In fact, the two high-level executives still talk more about their own opinions, and finally collide. There's nothing too big about it.

"What are we going to do next?"

Wei Xiaowang asked Chen Dahe with a smile.

"Take the most handsome Mr. Wei to Weifu and visit some directly-operated stores in Jiangcheng privately, each store has the characteristics of each store. It's been a long time since we've known the sound coming from the end-of-the-road. ”

Chen Dahe also joked with a smile.

In the following time, Chen Dahe and Wei Xiaowang were both visiting some of the direct stores of the Jiangcheng branch, and the good and poor performance would be visited.

Not every store manager is the same as Store Manager Wu, you can find Chen Dahe and Wei Xiaowang in the same way, and not every store manager is an old store manager, so you must know Chen Dahe and Wei Xiaowang. More of them are from these leaders of Jiangcheng Branch.

Chen Dahe and Wei Xiaowang just visited these shops, and they left when they came, and they would not bring up any dissatisfaction in person. Instead, keep these problems in mind, find out that those are common problems when the time comes, and finally form a relevant mechanism and convey them.

Chen Dahe and Wei Xiaowang are basically satisfied with the directly-operated stores they visited, although some minor problems will inevitably occur. But where is that perfect?

This can also be seen that Liu Zhi is indeed operating with his heart in his branch. No matter how good a report is, it can't be compared to walking through it quietly on the ground.

This is the end of Chen Dahe and Wei Xiaowang's unannounced visit to the Jiangcheng branch and the directly-operated store. Time soon came to the day when I made an appointment with Zhejiang Satellite TV.

Such a project is the biggest task of this trip to Jiangcheng.

Chen Dahe and Wei Xiaowang were prepared for some unexpected situations, and the driver drove them to the office building of Zhejiang Satellite TV.

"Mr. Chen, Mr. Wei, we calculated this project, the overall cost is not cheap, according to your operation mode, it will cost at least 300 million. This is half a year's fee. ”

Deputy Zhou took a price list of accounting, handed it to Chen Dahe, and paid attention to Chen Dahe's facial expression.

Chen Dahe didn't have much change in his expression, and Deputy Zhou couldn't see through it. He squinted and glanced at Wei Xiaowang on the side again, Wei Xiaowang was also the same as Chen Dahe, and he had no expression. So he didn't know what these two people thought.

To tell the truth, now the entire local satellite TV is being beaten by Mango Satellite TV's variety shows, and they also want to make a breakthrough.

So this time, as soon as Chen Dahe's plan came out, the people below also thought it was very good. Such a plan, even if there is no sponsor, it is very good for the TV station to do it themselves. When the time comes, it's not bad to pull some sponsorship.

But if there is someone to support the cooperation in its entirety, that would be the best. The key is that this case is someone else's creativity, which is a slap in the face of these professional TV stations.

However, in business, if you can fight for some interests for Taiwan, you must fight for it, and there has never been a shortage of wrongdoers in this world. In fact, this is still the price quoted by Deputy Zhou Tai in the face of Director Ouyang, otherwise he would have to quote at least 400 million.

"Then among the 300 million expenses, does it include the appearance fee of the star?"

Chen Dahe didn't look at the accounting table of the quotation, but just asked such a question.

"Of course it does, but we have already made plans to select which stars, and Mr. Chen can take a look at the list of those stars. ”

Deputy Zhou also said with a smile.

"There are not many popular stars in this, which will affect the effect of the whole show. ”

Chen Dahe glanced at the list of celebrities and said with a smile. Except for the first two episodes of several popular stars, the others are not hot enough for some celebrities.

"Mr. Chen, if all of them are big names and popular, this price will not work. Besides, these stars are all stars that we use our own resources, and some of the stars we see in the gap period, popular big names are very busy, I'm afraid it's not so easy. ”

Zhou Deputy Tai also said with a smile, to put it bluntly, this is also a routine. Take the second plan first, so that the buyer feels that it needs to be better, so as to raise the price. Local satellite TV in a strong province, if you really want to do one thing, the big stars still have to give some face.

Of course, Deputy Zhou also thinks that even if these two young entrepreneurs have good ideas, they are not bad for money, but they may not be able to have good resources in the entertainment industry, so they still beg them in this area. So that's one of the weapons he wants to choke these two.

From a business point of view, there is no shame or shame, and whoever has the resources can speak. Everything Zhou did was for the interests of the station and for the interests of his team, and from his point of view, there was nothing wrong at all.

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