The last week of April 1984.

Shui Qing, Hong Yanwu, Chen Liquan, and all the employees who were renamed the "store group" again.

It's all about being busy and dizzy.

This is because the store prepared by the service company has set the opening date on "May Day".

Time is relatively tight, and suddenly feeling that there are a lot of preparatory work will inevitably make people feel nervous.

It is inevitable that something will go wrong in the busyness, and some things need to be adjusted and confirmed repeatedly.

In fact, even the plant-wide general meeting held at noon on April 30.

None of the people in the "business group" dared to touch alcohol.

It's all wilted, and it's even a little tasteless.

It's not because of anything else, I'm tired and panicked these days.

Also, after eating, I have to go back to work.

For example, after the lunch was dispersed in the afternoon, most of the workers in the factory went home early.

The staff of the "commercial group" were still busy until dark.

Thanks to the spirit of "solidarity and mutual help" in the "retail team" and "production team", many people took the initiative to stay and help.

Otherwise, you will work until eight o'clock in the evening, and you will also clean up the troubles.

I finally got through this hurdle, May 1st, half past eight in the morning.

On the west side of the "Polar Bear" factory, there was a burst of "crackling" firecrackers.

At the moment when Sister Wei and Shui Qing cut the red silk together.

After fundraising, the "Polar Bear Day and Night Food Store" that was ready finally opened its doors to the people of Anlelin Road.

But it's a pity that the "business group" wants to take a breath and is completely out of play.

Because on the first day of opening, they were worried that the phenomenon of cold buying and selling would not exist at all.

On the contrary, the fire was a mess, and the shopping enthusiasm of the nearby residents was completely unexpected by everyone.

Don't look at the fact that Sister Wei and Shui Qing were still smiling at the beginning, rejoicing at the crowded scene, but it didn't take long for them to become afraid.

Because the store is crowded with no place to put your feet, the stalls outside the store are also overcrowded.

It's just like the eve of the price adjustment of goods, the posture of "rush to buy".

But the more this happens, the more people are attracted to join in the fun.

I'm not afraid of anything else, I'm afraid that the elderly and children will be squeezed out.

Hong Yanwu was decisive, saw that something was wrong, and urgently took countermeasures.

On the other hand, Shui Qing hurriedly called the police station and asked the two policemen to maintain order.

On the other side, he and Chen Liquan strictly guarded the door of the store, and the indoor space was only allowed to go out for the time being, and they were not allowed to enter.

It must be said that it is a pain with joy.

If you think about it, you can't help but regret it a little too hard.

What does this mean?

Hey, it's not that Hong Yanwu did it himself.

It's all thanks to him that he planned this store in every way, inside and out, so distinctive, a bit ahead of its time.

In the end, he also used some promotional methods, and it turned out to be like this.

For example, in terms of building decoration, first of all, in terms of building specifications and materials, Hong Yanwu thought very thoroughly

Because the bungalow is a bungalow, the special thing is that the building materials used by Hong Yanwu let the infrastructure department use not only red bricks and sand, but also cement, steel bars, and prefabricated slabs.

This was a common technique for buildings on the ground floor in the past, and now buildings with less than three floors in rural areas are still more commonly used.

Needless to ask, Hong Yanwu took into account the fact that the demand for space for the future purchase and sale of Xinglong will increase, so he has left the back hand for the expansion of the building in advance.

Secondly, there is an additional trick in architectural planning.

As a former real estate developer, Hong Yanwu naturally has a wealth of experience in housing pre-sale centers.

Therefore, at the beginning of the planning, he asked the main structure of the store and restaurant to be retracted seven meters towards the factory.

Then build a large open-air scaffolding with iron pillars and wooden beams in the vacant area.

In this case, the name of the store, the signboard of the restaurant, and the elevated highway are very conspicuous on it.

Under the scaffolding, lights can also be set up and a promotion table can be set up to facilitate promotional activities day and night.

It can also be used as an additional area for summer food stalls and the beverage section of the store.

And don't forget, because the roof is flat, just set up stairs at both ends of the shop and restaurant, and install guardrails on the roof.

This adds an extra floor of outdoor space for restaurants and shops.

Let's put it this way, the shop and restaurant are only 350 square meters of indoor area for the time being.

But after doing this, it can add 600 square meters of outdoor area for nothing.

At least half a year like this, is it cost-effective?

And on top of that, the shops and restaurants face west, so it's sure to get a lot of sunset in the summer.

With this scaffolding, you can also put up a reed mat to protect from the sun and rain.

This is modeled after the practice of shacklers in the past to build pergolas for wealthy families.

Use a reed mat to build a trellis on a scaffold, and it has excellent wind permeability.

And not only is it easy to disassemble and remove, but it can also be lifted and lowered freely when wearing a rope, which is very convenient.

In the cold weather, because the heating in the house depends on the earth heating, and then the cotton curtain is used to build a warm shed, and the house is still warm.

Even if you don't have any sheds, you can use the trellis to plant some gourds, loofahs, grapes or something, which is also a kind of beautification of the environment.

In short, in order to maximize the utilization rate and multi-function of the house, Hong Yanwu has taken almost everything into account.

This is not the end, the color matching of the exterior of the house and the decoration inside is also Hong Yanwuding.

He used a large area of cream white with pure wood and black lacquer of cast iron.

It is not only concise and clear, but also conducive to the combination of local and foreign.

The same is to imitate the pre-sale center of the house, and the whole is a very modern Nordic style.

This makes the house look as clean as the food industry, as well as foreign, and even makes people feel the milky smell of ice cream.

Therefore, the exterior structure of the shop and restaurant, even before it is fully completed, and the signboard of the store has not yet been hung up, it is already famous in this area.

Although the people in the vicinity do not know the specific purpose of these houses.

But I don't know who creatively gave this place a fashionable and memorable place name, called "Little Bungalow".

After talking about the architectural planning, let's talk about the management policy.

In this regard, Hong Yanwu is more unique and creative.

First of all, it can be seen from the word "day and night" in the name of the store, which is the first store in Gyeongnam to be open 24 hours a day.

Needless to say, Hong Yanwu's inspiration mainly comes from modern convenience stores like "711".

Today, people understand that the advantage of convenience stores over regular stores is that they double the hours of operation for the same rent cost.

In terms of business characteristics, because the sales are all fast-moving consumer goods that people are anxious about, the price is more expensive than ordinary supermarkets.

However, strictly speaking, there is still a certain gap between this business model and the actual needs of this era.

Because in this era, people buy things cheaply, and the rent is not expensive.

Especially at night, there is no nightlife, and if it weren't for summer, everyone would be used to staying at home.

The winter in the north is cold, and for this reason, the convenience stores in the capital are far less developed than those in Shanghai and Huacheng.

From these aspects, it is indeed a bit unsuitable.

It doesn't matter, Hong Yanwu thinks very clearly, advantages and disadvantages, and sometimes the transformation is just a thought.

There are pros and cons to everything, and the apparent loss may be the gain? It depends on whether you want to be comprehensive, whether you want to be in place.

For example, the source of customers for this store is quite guaranteed.

There are no competitors, and the residents of the neighborhood have to come here when they have a shopping need in the evening.

The key is to get the propaganda in place, and whether the people can know about it.

The second is the factory behind him with the "polar bear" behind him.

You must know that every night on weekdays, almost 200 people get off work at 90 o'clock, and more than 100 people work until dawn.

Aren't workers like these "shifts" in factories the most stable source of customers?

Cigarettes, matches, bread, batteries, etc., are regular needs.

Occasionally, whoever breaks the skin and gets injured has to buy some cotton swabs and gauze.

For some old fritters who are planning to cheat and cheat, they can even sell alcohol, canned food and playing cards.

For example, from the perspective of cost, even though the store uses a self-built house, it seems that there is no need to save a few house costs.

But if you use the night inventory and replenishment, you will make a lot of money.

Think about it, the people on the day shift are tired all day, who is willing to take inventory after work?

No one is happy to pay overtime.

If there are hard and fast rules, employees will not only be emotional, but also confused.

But if the goods are not strictly supervised, it will be all over.

As any store, this is absolutely nerve-wracking.

No matter how good the business is, you can't help but take it secretly and spoil it with your own hands.

So, 24-hour business couldn't be more cost-effective.

No one bothered the night shift warehouse, and I also earned the money at night by the way, and I also saved the cost of hiring temporary workers to keep vigil.

As soon as the people on the day shift came, the goods were all replenished, and they were just in time to start selling, how good is this?

Secondly, Hong Yanwu has already thought about the profit growth point of the store.

That's our product.

It is convenient to use, the cost is advantageous, and it does not occupy inventory, does not occupy funds, and is it stupid not to push hard?

But the key is how to attract customers to buy willingly.

You must know that most of the products of "polar bears", except for ordinary soda and popsicles, can be regarded as luxury goods.

The largest consumption is directed in state-run hotels and logistics departments of ministries, agencies, and troops.

Ordinary people live in their families, and their daily needs are not much.

And even if you need it occasionally, it is sold in non-staple food stores, and people even buy a piece of vinegar and sauce, so why bother to come to you for a single trip?

Therefore, if you want to attract customers, you must form a differentiated operation.

Hong Yanwu positioned the store as a "specialty store for polar bear products".

It is only used as a supplement to mainstream commerce, focusing on fast-moving consumer goods, and does not require department stores in life to be grasped like non-staple food stores.

One of his means of attracting customers is that there are many varieties and complete varieties.

In other words, as long as it is a "polar bear" product, you can find it in this store.

The second is to rely on cheap and high-quality products.

Hong Yanwu decided to focus on the high-priced products of "Polar Bear" and do discount promotions from time to time.

In addition, we must continue to attract customers with very low-priced, very affordable products.

For example, the canned food in the factory that has been touched by the outer packaging has been in stock for a long time and is about to expire (in this era, no one cares about this, and there is no relevant law).

There are also defective products that have problems in production that affect the appearance and quality of defective products.

All of them are sold at low prices, which not only helps the factory clear the inventory, but also captures the hearts of customers.

In addition, he also has to be eclectic to make low-priced goods that are not food.

For example, the low-cost cigarettes obtained through the "Naughty" and "Shunzi" cigarette hotels, and the clothing tail goods obtained through the Xicheng clothing company.

It can also achieve the purpose of attracting customers, and also help them digest the hot potato by themselves.

Let's just put it this way, as long as the product is not a "polar bear" in the store, it is impossible not to sell the product.

He will control the variety of purchased goods to very small, but the price must be sold at cost.

He doesn't make money on these things, he just wants customers to form a deep-rooted impression.

Their shop buys things at the lowest prices in the city.

But in fact, there are really differentiated goods, and he doesn't reduce the price of the pretty goods that are not sold in other places.

To put it bluntly, it's fake and real, driving sales.

The most interesting thing is that Shui Qing actually thought of all these things he considered.

But when it comes to the starting point, the two of them are thinking in completely different directions, very different.

Unlike Hong Yanwu, who is full of thinking about how to create economic benefits, Shui Qing is all based on serving the people.

Her idea is to emulate the "Liaoyuan Day and Night Food Store" to provide 24-hour all-round convenience services for nearby residents.

In particular, garbage workers, cleaners, and police officers who still have to work at night are also a good thing to be able to provide convenience for these people who deserve respect.

But it really doesn't matter, because don't look at the differences between these two people, the channels and directions for solving the problem are the same.

The purpose and hope of two people can be combined so conveniently, and it really can't help but say that this is a match made in heaven.

So in the end, the two of them agreed that the business content of the store was not only to provide "polar bear products".

It also sells water bottles, tobacco and alcohol, spices, candles, matches, sewing kits, fuses, valve wicks, batteries, stationery, stamps, gauze, cotton swabs, berberine, aspirin, red potion and other daily necessities and emergency items.

And free boiling water and free air pumps are provided day and night.

Inspired by Shui Qing, Hong Yanwu even considered the needs of business, and decided to further provide benefits to streets, police stations, garbage workers, and cleaners.

This is done by printing a portion of the vouchers that can be used as a cash offset and distributing them to these departments and individuals.

300 yuan was given to the street director, and in exchange for the four neighborhood committees under the street, 5,000 store opening promotion leaflets were distributed.

300 yuan was sent to the police station, and a simple meal of bread and canned meat promised to be received free of charge by the police on the night shift every day, in exchange for the greatest support in terms of safety.

As for the 10 yuan gift certificate that the garbage workers and cleaners each received, that is the additional cleaning fee.

In this way, think about it, are there not many people who take advantage of the opening to see the excitement during the big holidays?

Group 2: 608640021

(End of chapter)