Si Qing Yuan.

Gu Kaiwen and Zhu Ting are discussing the membership system of Siqingyuan, according to Gu Kaiwen, Siqingyuan's products are only sold to members, so what about customers who come to the door for the first time?

The question raised by Zhu Ting does exist.

However, Zhu Ting ignored one point, Siqingyuan's positioning is very high-end, and it already has the capital to bully customers. At the same time, Si Qing Yuan's cakes are very unique in terms of taste, although the cake can be replaced, but the taste cannot be replaced.

To put it simply, if you like Si Qing Yuan, you can only choose Si Qing Yuan!

If you choose other cake shops, you will not be able to get the texture of Si Qing Yuan's cakes because of the taste, which is like being in spring.

"This is a problem that we can solve in two steps. Gu Kaiwen explained.

"The first step is to publicize the membership system of Siqingyuan, and disclose the information that the products of Siqingyuan are only sold to members. I plan to complete this step in September and officially implement it on October 1. Gu Kaiwen said the first solution.

It's only September 17th, and there is still nearly half a month to promote this news, which is enough time to publicize the transformation of Si Qing Yuan to members-only shopping.

Zhu Ting nodded affirmatively, "I will inform the other sisters, cooperate with the promotion of the membership system, and make sure that every customer who enters the store knows that from October 1, the products of our Siqingyuan will only be provided to members." ”

"Hmm!" Gu Kaiwen looked at Zhu Ting with satisfaction, Zhu Ting's emotional intelligence is indeed very high.

"Second, after October 1, if a non-member needs to purchase goods, we can register the non-member's information, including the non-member's identity information, including but not limited to name, ID number, mobile phone number, etc. Gu Kaiwen explained.

"These three pieces of information must be true and valid, and the customer is required to verify the information, and if the non-member customer refuses to provide the corresponding information, you also refuse to sell the product. In addition, non-members can only make one purchase after registering their information, and if they want to continue shopping, they will need to apply for membership. Gu Kaiwen made a request.

Zhu Ting nodded and said, "Okay." ”

Gu Kaiwen thought about it for a moment before continuing, "In order to ensure the smooth progress of the membership system, as well as possible unexpected situations, I will hire one or two additional security personnel before October. ”

Zhu Ting breathed a sigh of relief, she was still worried about this problem just now.

After all, according to Gu Kaiwen's requirements, it is also necessary to check the ID card information of non-member customers.

Now Gu Kaiwen said that he would add additional security personnel, which naturally made Zhu Ting breathe a sigh of relief.

"The boss is wise!" Zhu Ting praised.

Gu Kaiwen waved his hand and said, "Don't make a fool of yourself!"

Zhu Ting said seriously, "I really think that the boss is very thoughtful, and he has taken into account all the problems that may arise, and it is definitely not a slippery one." ”

Gu Kaiwen laughed, "I just like your serious nonsense." Okay, let's get down to business, I've designed three grades for our membership card. ”

Zhu Ting cooperated and asked, "What are the three grades?"

"Entry-level white cards, advanced gold cards, and top-of-the-line black cards. Gu Kaiwen responded, "The white card and gold card are made of plastic, and the bearer system is anonymous, and anyone who holds the card is counted as a member." ”

Zhu Ting put forward a different view, "Bearer system? boss, what if there are multiple people holding the same card for consumption?"

"We can't limit people, but we can limit membership cards. With an anonymous membership card, we can set a calendar day to shop in Si Qing Yuan, and one product can only be purchased up to two pieces. Gu Kaiwen said the solution.

"This method is good!" Zhu Ting responded affirmatively, expressing her agreement.

Gu Kaiwen continued, "The black card is our highest membership card, and customers who apply for a black card need real-name registration to improve the shopping authority of the black card. In addition, the black card is made of titanium anodizing, reflecting the dignity of the black card. ”

"Okay. Zhu Ting used her phone's notepad to record information. "But, boss, I've found another loophole. ”

"Loophole?" Gu Kaiwen looked at Zhu Ting suspiciously.

Zhu Ting responded, "What if there is a person who holds more than one membership card?"

In order to make Gu Kai civilized, Zhu Ting added, "The white card and the gold card are bearer, if the other party holds a lot of white cards and gold cards, can't he buy the same product in Siqingyuan many times?"

Gu Kaiwen laughed, "This is indeed a loophole. I'm not done yet, though. ”

"Oh?" Zhu Ting looked at Gu Kaiwen.

Gu Kaiwen continued, "Our members of Siqingyuan are not free!"

"Isn't it free?" Zhu Tingleng paused.

Gu Kaiwen said affirmatively, "Of course it's not free. A partner of mine, he opened a tea house in Neon Tokyo, and their family's membership is divided into annual membership and main hall membership, do you know how much it is?"

Zhu Ting hesitated, "Does the teahouse also need members?"

"Hmm, can you guess the price of the two types of membership?" Gu Kaiwen said with a smile.

Zhu Ting casually guessed, "If it's a teahouse, it shouldn't be expensive." The annual membership is about 1,000 summer yuan, and the main hall member is 2,000?"

Gu Kaiwen chuckled, "An annual membership is 200,000 yen, which is equivalent to 12,000 summer yuan, and a main hall member is 500,000 yen, which is equivalent to 30,000 summer yuan." In addition, annual membership is a standard restriction for entering the teahouse, and membership in the main hall is a precondition for the purchase of high-end tea. To put it simply, both types of membership are a form of qualification verification without too many privileges. ”

"This..."Zhu Ting showed a wry smile, poverty limited her imagination, she couldn't imagine that the annual membership of a teahouse would cost more than 10,000 yuan, just to go in and drink tea?

"Is it interesting for rich people?" Zhu Ting complained secretly in her heart.

But in fact, members who listen to the wind are not only for drinking tea, but also to expand their network and expand their social circle while drinking tea, so as to discover potential opportunities.

This is also one of the reasons why Saburo Hashimoto is compromised!

"Our membership price is definitely not so expensive!" Gu Kaiwen responded.

Siqingyuan is different from Jingting Fengyin, Jingting Fengyin contains the invisible needs of social networking and networking, and Siqingyuan is a simple cake fast-moving consumer goods.

Therefore, the membership price of Siqingyuan must not be so expensive!

After all, consumers are not fools, and if the membership price of Si Qingyuan is too high, it is definitely a matter of playing with fire and self-immolation.

Gu Kaiwen's method of slaughtering fish is steady and ruthless, how can he be so stupid?

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