In the early morning of December 7, 1984, tens of thousands of passengers in the capital waited in the snowstorm.

The temperature reached minus 13 degrees Celsius on this day.

Because the oil used in the bus system at that time was -10 diesel.

As a result, a considerable part of the buses did not start, about 200 vehicles.

The drivers at the various bus terminals had to pour hot water on the spot to carburetize the oil.

As a result, many people were late for work on this day, which is in the memory of the citizens of the capital.

This is the first time that there has been a large-scale siltation of passengers in the capital.

The incident also sparked follow-up reports from mainland and Hong Kong media.

Let people have a more intimate experience of the difficulty of public transportation in the capital at that time.

Although this began, the roads and buses in the capital have begun the process of upgrading.

But the disharmony of traffic is destined to continue for a long time.

Coincidentally, on the same day, "Yili" and "Polar Bear" successfully broke the ice and suddenly restored the friendship between the brothers.

"Yili" resumed full supply to "First Service Company" the next day.

"Chocolate Wafer Dregs", Waffle Core, Vitamin Bread, Fruit Bread, Bull's Head Chocolate, Bulk Chocolate......

There are also disposable paper cups, all of which are available.

Even this kind of priority is not limited to the one store of the "Polar Bear" factory.

Even the two shops at the "Beijing Railway Station" that are about to be prepared are also included.

Of course, the reason for such a successful result is definitely not that "Yili" figured it out by himself and became generous.

In fact, there is only one reason, and that is that it is not profitable to be early.

Dare to love Hong Yanwu from the "big wine vat" and "lottery lot" to benefit the old man of baked white potatoes, and also got an inspiration.

That is, he found that as long as he used his brain, how could the buyer and seller and the trader be mutually beneficial, and there were many ways.

Buying and selling is really not a zero-sum game.

Like he used to think only about his own unilateral advantages and interests, he only thought about how to take advantage of others.

It's a bit lonely, and it's a bit dead.

It's still a good saying, seek common ground while reserving differences, and go hand in hand.

He should think more about what his side and "Yili" can do to complement each other's advantages.

Or how can we combine each other's advantages to benefit each other.

Only by finding the possibility of such cooperation can we truly resolve the contradictions and antagonisms between each other and establish an unbreakable alliance.

Not to mention, starting from this direction of thinking, after pondering for a few days, Hong Yanwu really came up with some creative ideas.

So after some fundraising, he specially invited Director Yang to come forward and took him and Shui Qing to visit the director of "Yili" once.

The meaning he expressed in this meeting was very simple.

It is to bring a few new products that he conceived himself, and wants to cooperate with the "Yili Factory" to produce.

At the beginning, the director of "Yili" didn't take it seriously.

It's just that for the sake of face, the skin is perfunctory without smiling.

It may even be a little vigilant and precautionary.

But as soon as he really saw the things that Hong Yanwu took out one by one, he was stunned on the spot.

Immediately after that, I called the deputy factory director in charge of product development and several workshop directors.

Join us in the discussion.

What did Hong Yanwu take out?

The first is a packet of "colored stone candy" that looks like a stone.

These colorful candies look like real pebbles and are loved by children to this day.

It's delicious and fun.

The process is also very simple and can be done almost by hand.

Moreover, the raw materials of this candy also use cocoa butter substitute developed by "Yili".

If "Yili" is produced, there is also a great advantage in cost.

The other pack is a lollipop made by Hong Yanwu according to the appearance of several best-selling popsicles of "Polar Bear", which are reduced according to the ratio of one to four.

These candies themselves are nothing special, they are just made of ordinary chocolate candy on the market, and the toffee is melted and reshaped.

But because of the familiar and realistic shape and packaging.

These lollipops look like popsicles have raised sons, and they look so cute.

Not to mention the love of children, even adults have tasted **.

And the last few items are popsicle ice cream with "Yili" product packaging and shape.

Hong Yanwu asked the master of the cold drink workshop to help make three kinds.

A kind of "Yili chocolate wafer" in the shape of "chocolate crispy ice cream".

There is also a wide popsicle with a "bull's head chocolate" wrapper mixed with chocolate chips.

and chunks of Wiff cream ice cream that look like a Viff core.

If you talk about the candy in front, the people of the "Yili" factory are just excited when they see it.

So in the face of these popsicles and ice creams with their own packaging, they can only describe it as excited.

Especially when a few people took it and tasted it, the taste was surprisingly good.

As a result, the deputy director in charge of product opening was a little out of shape.

He said, "Okay! you guys have a great idea!"

And then there was a burst of frustrated self-pity, "Hey!

As a result, the good-faced "Yili" factory director was extremely embarrassed, and he was so angry that he glared at him.

But in any case, there is no doubt that Hong Yanwu's initiative and ideas are too beneficial.

The first is that these products are in a novel form and are particularly interesting.

I believe that once it is launched, it will definitely be loved by children, and the market potential is great.

Secondly, such a deep discovery of their own brand potential products can only be made by their two factories, and others can't even learn it.

This is equivalent to monopolistic buying and selling.

Finally, the brand awareness, strength and situation of the two factories are similar, but the product management is complementary.

For example, Yili can produce candy, but only hard candies such as "sour tricolor" and "plum candy" sell well in their products, occupying a part of the cheap candy market.

The premium confectionery market has never been able to get involved.

Their own fast-food restaurants, on the other hand, mainly cater to high-end consumer groups and only need high-end products.

In turn, polar bears make cold drinks.

However, although their ice cream and ice cream are delicious, their sales are not up, and they urgently need the support of high-end hotels and well-known cold food restaurants.

But their own food stores are more inclined to the common people.

As for the bulk production of the two factories, Yili fruit bread and polar bear soda, both of which are products of the Directive Program.

Even if the price of raw materials in the market rises, the price of commodities cannot rise, and the profits are pitiful.

What is the meaning of Freemasonry?

The two sides need to complement each other's products, and they are also looking for benefit growth points.

Well, in the future, if they sell this kind of product in each other's sales channels, it will be customized for each other.

It can not only effectively promote income growth, but also directly fill the gap of the other party's products.

At the same time, the brand image of the two factories was established, which was equivalent to advertising for the two factories at the same time.

If this is not a win-win situation, what is a win-win situation?

Moreover, the most important thing is that the situation of "Yili" is actually much more difficult than that of "polar bears".

Their "fruit bread" is already facing a situation where it is not profitable, and if the price of raw materials rises again, it will be to sell one and lose one.

But the "polar bear" soda still has at least two points of profit, and there is also an instant noodle project to make money.

Besides, on behalf of the service company, Shuiqing signed a candy order of 300,000 yuan on the spot, which greatly reduced the risk of their production.

Now that we are facing the peak candy sales season at the end of the year, we can really seize this business opportunity.

I am afraid that with these new products this year, they are likely to break through the monopoly blockade of "wine chocolate", "white rabbit" and "prawn crisp" and become a hot-selling dark horse.

All in all, no matter how you look at it, it seems that "Yili" needs this kind of cooperation far more than "polar bears", and it seems that they will benefit more from it.

Where can they not be happy?

In this way, the rupture that seemed to have no room for relaxation was rounded back again.

The two factories of "Yili" and "Polar Bear" once again held hands together.

Then at noon on the same day, "Yili" was the east, and the people of the two factories drank and talked happily in the "Yili Fast Restaurant".

Finally, when Director Yang, Hong Yanwu and Shui Qing left after eating and drinking.

The trunk of the car is also stuffed with high-end products gifted by "Yili".

That's really decent, and it's a full load.

This undoubtedly illustrates a truth.

There are no eternal enemies in the mall, only eternal interests.

As long as the common interests of both sides become greater than the threat to each other, they can turn enemies into friends.