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Although the negotiations between Liang Haiping and Wharton on bladeless electric fans and air purifiers have failed, the two sides have been able to negotiate happily on air conditioning fans. Counting the markets of countries such as Brazil and Argentina, Wharton expects that the annual sales of air conditioning fans this year will reach about 150,000 units, which means that the annual sales of air conditioning fans in the Americas are very likely to exceed six million US dollars, and if the European market is counted, the annual sales of close to 10 million US dollars should not be difficult.

According to Liang Yuan's original estimate, the global sales of air conditioning fans are five or six million US dollars, and Wharton has actually increased by fifty percent after launching a large-scale promotion in the Americas, counting European countries to at least two million US dollars next month, and he can breathe a sigh of relief.

After Liang Yuan set off for the United States, Wang Weiguo probably knew something, and in the name of supplementing and settling the profits of the air conditioning fan of the previous year, he transferred hundreds of thousands of dollars from the account of the 257 factory to Liang Haiping, and Liang Yuan brought the hundreds of thousands of dollars accumulated since the opening of the Suifenhe Market, so that he could scrape together enough million dollars, so that Liang Yuan's entire money-making plan had the capital to start.

On April 20, Liang Yuan gave advertising invitations to several large communication companies with advertising resources all over the United States, such as Tianlian Advertising, Gaocheng Public Relations, and McCann Guangming, and on April 25, several companies that received the invitation came to the Los Angeles Hilton Hotel on behalf of 6 to start the first draft of the national promotion plan according to the $5 million budget given by Liang Yuan.

In terms of advertising expenses in the United States in the 80s, Liang Yuan's $5 million promotion expenses were very tight, with an average of only $1oo dollars per of the five major American broadcasters, which was barely enough for the advertising cost of a drama season in the case of a 15-second advertisement.

After the four-day primary election, several companies with weak channel resources or problematic attitudes were eliminated, and only McCann, Guangming, and Boda Bridge remained. At the same time, Zhang Kaigang arrived in Los Angeles with the finished Shangri-La documentary.

I have to say that Zhang Kaigang really lived up to the fame of China's first director in the future, and the whole documentary was infused with a strong Zhang style, with bold and concise lens composition, and strong and full color selection. The whole film has a lot of extreme lens transitions such as long and close shots. The majestic Haba Snow Mountain and the unknown swaying wildflowers on the shore of Longtan Lake are organically integrated.

From the majestic to the tiny and exquisite, in a series of lens changes, the complex beauty of Shangri-La's mountains with four seasons is perfectly presented in front of the eyes of the audience.

A documentary of more than 50 minutes was broadcast. The Hilton Hotel's screening room was silent, including representatives from the three major advertising agencies, all immersed in the pure landscape of paradise.

In the end, it was Liang Yuan who came back to his senses first and stabbed Liang Haiping beside him.

Liang Haiping gently slapped his palms a few times first, waking everyone up from their addiction. "Now that all the preparations are in place, let's go back to the conference room and talk about the final rollout requirements," he said. ”

After the representatives of the three major companies followed Liang Haiping back to the conference room, they were surprised to find that there were several strange things in the middle of the oval table in the conference room, one was a milky white rectangular object with an unusually simple appearance, with a circular hole in the upper left corner of the rectangle, and the hole emitted a bright yellow light, and another object had a more peculiar shape, just a large thin-walled round rotor inlaid on a cylindrical plastic body.

The representatives of the three major advertising agencies glanced at each other and sat down around the conference table one by one. Liang Haiping returned to the main seat of the conference table, coughed lightly, and said: "When we sent the advertising invitation, we said that the products that our company was going to advertise were electric fans and air purifiers, but for some reason, the samples were not sent until today. ”

In the eighties. Although the relationship between the United States and the Republic is in the honeymoon period, and it does not take every possible precaution against the Republic as later generations, the image of the American people and the country is not much better than that of later generations, and the Republic at that time can be said to be synonymous with backwardness in the eyes of the American people. The Americans did not believe that the republic could produce good and reliable industrial products, and the US Navy at that time once joked about it. As soon as the Republic's nuclear submarine leaves its home port, we can hear it in Los Angeles.

Therefore, Liang Yuan did not take out samples at all when he made an advertising invitation, but only wrote electric fans and air purifiers in general terms, in the eyes of ordinary Americans, this company is simply looking for death, and it is worthy of being an enterprise cultivated in a country where planned economics is prevalent.

Therefore, the drafts submitted by advertising companies can be described as varied, some advertising companies treat Liang Yuan as a dirt bun at all, and actually threw Liang Yuan's $5 million budget into a drama, like this kind of company Liang Yuan is too lazy to take care of, Liang Yuan is looking for the kind of formal enterprise that is in business and has very strict requirements for itself, Liang Yuan is not in the mood to spend time running in with advertisers on culture, discrimination and other reasons, so he simply pretended to be a dirt bun.

"The opportunity for further cooperation is not only in line with our requirements in terms of channels and resources, but also because of the sincerity and respect in the draft you submitted. "Liang Haiping made things clear.

The business representatives of the three companies couldn't help but breathe a sigh of relief, no matter what they thought in their hearts, the company's perfect rules and regulations constrained them not to make arrogant mistakes.

Liang Yuan looked at the happy expressions on the faces of some advertising agency representatives, and couldn't help but smile, he didn't mind leaving a classic case of "you must respect your customers no matter what" to the business school.

After slapping the rest, the rest was about to be eaten for the dates, Liang Haiping pointed to the sample on the table and said: "This is the air purifier and bladeless electric fan developed by our company." ”

Looking at the puzzled eyes of the industry generation, Liang Haiping motioned to the staff to demonstrate the bladeless electric fan and the air purifier one by one, and said: "The ring on the upper left side of the air purifier is a small bladeless electric fan, and this ring is also an air quality monitoring ring, remember that everyone smoked a lot of cigarettes or cigars before we left the conference room?"

Only then did the people present suddenly realize that Liang Haiping not only took out his cigarettes himself during the negotiations, but also signaled the purpose of the negotiators and staff to smoke.

"The staff has been smoking since we left, so the air in the conference room isn't very good right now. Liang Haiping said.

"In good air conditions, the rings are shown to be lake blue, generally purple. Yellow already indicates poor air quality, while red indicates extremely poor air quality. ”

"So, are you interested in turning it red now?" Liang Haiping said with a smile.

There was a burst of chuckles in the conference room, Liang Haiping looked at everyone and shook his head in unison, laughed and picked up the remote control at hand and pressed it gently. Said: "Soon it will turn lake blue." ”

Sure enough, it was less than five minutes. The hollow ring of the air purifier turns purple first and then the faint blue of the lake.

When the air purifier automatically stopped working, Liang Haiping said: "You already have an understanding of our products, and you have already seen the advertising materials just now, and the core of this advertising promotion is the wind or air from Shangri-La." As for how to express it, it depends on the professionalism of everyone here. ”

"I would like to conclude by emphasizing that in order to make our products known faster and better, the company has decided to increase the promotion fee to $1ooo dollars, which includes more than three different commercials and the cost of broadcasting on the five major TV stations. In the end, we will choose the best partner to complete this cooperation. ”

After Liang Haiping finished speaking, the faces of the representatives of the three advertising companies were very wonderful in an instant, everyone here is the elite of the advertising industry, and they can't understand the facts in front of them. Merchandise like Brain Platinum will never have the slightest connection with classic advertising.

The unique shape of the bladeless electric fan product itself has the characteristics of attracting attention, coupled with the blockbuster Shangri-La, the chemical reaction produced by the mixing of the two is definitely one plus one is greater than two, and the advertising person's understanding of the "eyeball economy" is profound, plus this contract. As long as it's not too coarse, this year's advertising awards are almost at your fingertips.

After the staff of the advertising company hurriedly left, Liang Haiping said to Zhang Kaigang: "The company will rent a studio for Director Zhang in Hollywood for Director Zhang to edit commercials." After the film is cut, I will arrange for a translator to accompany Director Zhang to contact the contacts of the three advertising agencies, and how to persuade the advertising company to adopt Director Zhang's film depends on Director Zhang's own ability. However, our company will be responsible for Director Zhang's work expenses in the United States, which can be regarded as a meager contribution to the cultural industry of the motherland. ”

Liang Haiping is also benevolent and righteous, he and Zhang Kaigang are the same nation, advertisers will not consider a little, as long as Zhang Kaigang's works are good enough, I believe advertisers will still play this family card, after all, it is not difficult to decide whether it is three advertising films to leave a position for Chinese.

Since the materials are ready-made, just editing, so the progress of the advertising is very fast, a week later, the three companies will continue to send the final promotion plan and three advertising films to the Hilton Hotel, Liang Yuan after reading it, first eliminated the Tianlian advertisement that did not choose Zhang Kaigang's film, so that Liang Haiping joked about the lack of international vision.

Liang Yuan didn't care, and said: "Uncle, Boda Bridge and McCann? Guangming can choose Zhang Kaigang's film, which proves that Lao Zhang's film is not bad, at least it meets the requirements of the top advertising companies in the United States, and advertising companies will not joke with their own reputation in this regard. ”

"Which of the remaining two should you choose?" Liang Haiping asked.

Liang Yuan smiled and said: "Uncle, I think it's all about the same, you can pick it at will, if you really can't choose it, you can throw a coin, I don't care about this matter." ”

Liang Yuan can shamelessly let go, Liang Haiping can not be as Liang Yuan said to throw a coin to decide which company to choose, since the professional level is about the same, Liang Haiping had to focus on the payment method, the initial proposal of monthly payment did not agree to the two companies, Liang Haiping had to slowly increase the weight, and finally McCann Guangming agreed to Liang Haiping's request to pay advertising fees quarterly, Liang Yuan's promotion plan was finally implemented by McCann Guangming Media Company on the first Monday of May five days later.

ps: It's late to come back, just come out, and it'll be fine next week