Beiyang Street, Siqing Yuan.

When Gu Kaiwen was thinking about the purchase restriction strategy, Liang Dan secretly paid attention to the little tiger.

When the little tiger looked at Liang Dan, Liang Dan made a grimace at the little tiger, but the little tiger didn't feel scared at all, and he didn't understand why the stupid human in front of him was tossing herself?

Gu Kaiwen fell into deep thought, the purchase restriction strategy he wanted to formulate should not only take care of the interests of Gu's members, but also prevent Gu's members from becoming scalpers. At the same time, it is necessary to take into account ordinary consumers, and it is necessary to have the ability to pull ordinary consumers into the system of Gu's members.

Liang Dan and Little Tiger are playing the game of 'what do you see' and 'what do you do'.

After almost five minutes, Gu Kaiwen basically thought of the purchase restrictions, and he said, "Regarding the purchase restriction strategy, I will mention a few rules. ”

Liang Dan looked at Gu Kaiwen and made a gesture of listening. At the same time, she opened the mobile phone recording APP, put the mobile phone on the wooden table in front of Gu Kaiwen, and said apologetically, "Boss, I don't have a good memory, record it first, and then I can listen to it repeatedly." ”

Gu Kaiwen nodded indifferently, and then said, "First, for Gu's members, the purchase limit you set will be lowered by one level, 5 catties for white card members, 10 catties for gold card members, and 20 catties for black card members. ”

Liang Dan nodded quickly, indicating that he remembered this one.

"The first restriction has to add an additional time condition, all levels of members can only purchase once a week. Gu Kaiwen explained.

This additional time condition is naturally to restrict Gu's members from using membership cards to buy Beishan peaches, and then act as scalpers.

"By the way, in response to the first article, if any level of membership is found to be involved in scalping in the nature of scalping, we will cancel the membership, and be blacklisted, no longer accept membership applications, and refuse to sell any products. Gu Kaiwen added another one.

Because Gu's membership is not free, almost all customers who have applied for Gu's membership are true fans of one of Gu's stores.

Otherwise, why do you want to apply for a paid membership?

Since it is a true love fan, when facing the punishment of being canceled membership, blacklisted, and refusing to sell any products, the benefits of reselling Beishan peaches and the question of whether the punishment is worth it.

"Okay, boss, I made a note of it. Liang Dan responded.

In fact, Liang Dan's memory is quite good, and she just used her mobile phone to record to show that she attaches importance to Gu Kaiwen's announcement of the rules.

"Article 2, for local non-member consumers where the two Siqingyuan are located, only one temporary application qualification will be provided, and the maximum purchase limit is four peaches. Gu Kaiwen put forward the second restrictive condition.

The weight of four peaches is only a little more than two catties, and the larger peaches may be close to three catties.

As for the bigger one?

I'm sorry!

The larger ones will be selected separately, and they are generally used by Gu Kaiwen himself as gifts, and they are basically not sold to the public.

Liang Dan expressed confusion and asked, "Can non-member local citizens only buy once?"

"Yes. Gu Kaiwen nodded, "If the purchase restrictions are fully opened to non-member consumers, it will be unfair to Gu's members." In addition, when restricting the purchase rights of non-member consumers, it is possible to develop non-member consumers into members. ”

In addition to restricting local consumers from becoming scalpers, this article can indeed attract local consumers to become Gu's members.

Liang Dan asked again, "What if there is a big scalper who hires 200 people to buy Beishan peaches in our Shengqing?"

According to the standard of non-member purchase restrictions, a person can only buy a maximum of four Beishan peaches, which is about two catties, and two hundred non-member local consumers can buy about eight or nine hundred catties.

Gu Kaiwen smiled, "Then let him hire someone!"

"Huh?" Liang Dan showed a puzzled look, "Boss, aren't we going to restrict scalpers?"

"We do want to restrict scalpers, but we certainly can't completely eradicate scalpers. Gu Kaiwen explained, "Actually, it's very simple to put an end to the situation you said, if we prohibit non-members from purchasing, it can be easily solved, right?"

Liang Dan nodded, as long as non-member purchases are prohibited, isn't it easy to solve?

"Once we prohibit non-member purchases, but there are not too many consumers who apply for membership, do you think our Beishan peaches will be unsalable?" Gu Kaiwen asked rhetorically.

"This... Let's increase the purchase limit of members a little?" Liang Dan put forward a solution.

Gu Kaiwen denied, "What about the members who resell?"

"Sorry, boss, I didn't think it through. Liang Dan responded apologetically.

If Gu's members participate in reselling, it is indeed a troublesome problem!

"Beishan peach this year is a bumper year, if there is no accident, this year's output will increase by at least 20 percent, and the total output may exceed 200,000 catties. Gu Kaiwen explained.

The purchase restriction is not the purpose, the purchase restriction is only to crack down on the scalping scale of the scalpers, so as to avoid Gu Kaiwen from releasing Beishan peaches, which will be directly monopolized by the scalpers.

According to the rules set by Gu Kaiwen, even if as Liang Dan said, even if there are really big scalpers to resell, a person can only buy four peaches, the operation is too complicated, the labor cost is too high, and the big scalper also has to consider the question of whether it is worth it.

For example, to resell 1,000 catties of Beishan peaches, at least 200 people must be employed, isn't the cost of 200 people money?

In addition, according to the rules set by Gu Kaiwen, even local consumers, as long as they are non-members, they need to send an additional email to apply for purchase qualifications, who is 100% sure that they will be selected?

As long as you pay attention to the consumers who make appointments in Gu's stores, who doesn't know that it is difficult to make appointments in Gu's stores!

Ignoring the hellish difficulty of Xiao Jingzhai, even Siqingyuan, with the expansion of Siqingyuan's membership scale, it is already quite difficult for non-member consumers to make an appointment for Siqingyuan.

Under the constraints of the reservation mechanism, it is difficult for big scalpers to make a difference!

Through these rules, Gu Kaiwen has greatly undermined the scalping behavior of the scalpers.

Although it cannot be completely eliminated, it has increased the cost of scalpers, increased the cost of reselling Beishan peaches, and reduced the profits obtained from reselling, thus restricting the profits of reselling behavior.

Resell, not much profit!

Don't resell it, it seems that you are unwilling!

It's a pity to discard it.

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