Chapter 1067 - Instant Noodles!
A single brand image, compared to the 2-minute prime time every day and the advertising that lasts for several months, and the advertisement that is broadcast in the central mother, is definitely a great waste.
Therefore, Yin Jun had to come up with at least one project, quickly start production in the mainland, and then rely on hard power and advertising to become popular all over China within this year.
Of course, it's not Yin Jun bragging, now at this time, he can make money doing anything.
is not only because of the uniqueness of Huaxia TV's advertisement, but also because the mainland is now lacking in everything except food and clothing.
To put it simply, even if Yin Jun mixes distilled water with a little cod liver oil, adds a little sugar, and packages it beautifully, he takes it out and sells it for 10 yuan a box, saying that it is a nutritional and health product that improves intelligence and strengthens the body, and it is guaranteed to be sold out of stock across the board, and how many are sold!
Isn't that what the health care product industry will do in the future?
If there is really any nutritional value, it is simply a fart, it is just a drink, and it is not a bad person, that's all.
If Yin Jun dares to have a clear conscience, he says that these health products can cure all diseases and strengthen the body...... Within a year, this health care product swept the country's urban and rural areas, earning 10 billion yuan.
However, Yin Jun never thought about such a thing.
Money is really not an important thing for Yin Jun.
In order to make money, he broke through his conscience and the bottom line in his heart, such a person is really not interesting to live.
When there is only money left in a person's life, then the person's heart must be extremely empty, and there is no normal joy of life at all.
Yin Jun has never forgotten what he said to himself when he returned to the day 42 years ago.
The country is still so poor, and the compatriots are still so hard, if you don't help them within the scope of your ability, how can you be worthy of God's love for you?
Now Yin Junqian has it.
Even if the loan is repaid, billions of Hong Kong dollars in assets are also proper, with these properties, even if Yin Jun just keeps buying houses repeatedly, he will become a billionaire in 30 years.
Yin Jun's fame is also there.
The whole of Xiangjiang regards Yin Jun as the pride of Xiangjiang, and the whole Asia and the world know that Yin Jun is a complete genius, and I don't know how many young people worship him and regard him as an idol.
Women too.
Guan Zhilin, Zhao Yazhi, Deng Lijun, Zhong Chuhong, plus one Hui Yinghong.
can have so many beautiful women with national beauty and fragrance, Yin Jun is already very satisfied in his life.
Since he has gained so much, how can Yin Jun be willing if he doesn't do something that can make his life meaningful?
Under the conditions, who doesn't want to go down in history with their name?
Therefore, if Yin Jun wants to do anything in the mainland, it should at least be a win-win business.
It is necessary not only to let the people in the mainland get benefits, but also to let the Kirin Group develop and lay a solid foundation in the mainland, so that it can continue to provide nourishment for its film and television entertainment industry in the future.
So......
What exactly do you do?
Under today's social conditions, we can only make products related to people's livelihood.
Either it's cheap clothes, pants, shoes, etc., or it's a simple food industry.
Because they lack everything now, and there is not much money, they can only be the lowest-grade products to bring convenience and satisfaction to the people as much as possible.
Yin Jun is a very careful person, and after coming to Xiangjiang for a few years, he has also learned to imagine and plan in advance, and has a very clear understanding and plan for the future.
Therefore, Yin Jun has already thought about what the first business he wants to do in the mainland.
Tape recorders don't count.
It was a business done by Yin Jun in order to promote the pop music of Hong Kong moss and integrate future stars into the mainland society, not for a career, but for the entertainment layout in a few years or more than ten years.
What the teenager really wants to make is actually instant noodles.
Right!
Instant noodle.
This technique is very simple, but it is an important daily food that people all over the country cannot live without.
How important it is to be convenient to face the Chinese people, you can see from a simple thing.
In 2007, due to the continuous rise of various raw materials and labor, the price of instant noodles set in the 90s was far from being able to adapt to the current social management, so Master Kong and Tongyi were thinking about how to increase the price.
In fact, their price increase is not large, that is, the price of a pack of instant noodles has increased by 0.1-0.2 yuan, less than 8%.
Considering that they have not raised the price for so many years, in fact, ordinary people feel that it is acceptable.
However, the price increase has not yet become a reality, but when the wind was blowing, the development committee interviewed the senior management of the two major companies, and I don't know how to talk about it, but in the end, the price increase will not be over.
Until 2015, when another round of new raw materials skyrocketed and artificial prices skyrocketed, the government knew that they really couldn't hold on, and instant noodles barely rose by about 6%, and they had to quietly increase their prices, so they didn't dare to say.
Why is the price of a pack of instant noodles going up so much?
Very simple.
At the national level, instant noodles are already a food that can be compared to people's main meals, and their importance is no worse than rice noodles.
For example, in the six years from 2010 to 2015, China's instant noodle sales reached an average of 43 billion packs, accounting for half of the world's instant noodle production and sales.
On average, every Chinese person consumes nearly 30 packs of instant noodles a year, and such a high frequency cannot be overstated.
That's still an average number.
If you put this number in the low-income group, you will find that the number increases dramatically.
Among the low-income people aged 18-30 in China, their annual consumption is as high as 130 packets, that is, they have to eat one packet every two days.
If the instant noodle manufacturer is allowed to arbitrarily increase the price, then it is very likely that there will be a serious problem of "I can't even afford to eat instant noodles", which will definitely affect social stability.
After 2008, Huaguo has really entered a social state of solving the problem of food and clothing, but there are still so many people who need cheap food, let alone in 1981, when they can't even eat enough.
Why did so many rural people in the 80s and 90s squeeze their heads out and wanted to become city dwellers? Isn't it just to get food stamps and eat "commercial grain" so that they can ensure that they can eat?
If Yin Jun launches cheap and high-quality instant noodles at this time, at least as a kind of emergency food, it will definitely be of great significance.
But!
Yin Jun did this, not without a little obstacle, there are still many problems!
The most important point is the price of instant noodles!
Maybe in the future, poor students can eat two packs of instant noodles for 2 yuan a pack, but today, 2 yuan a pack of instant noodles is simply the price of killing.
Now in 1981, the state has gradually begun to relax grain purchases, allowing farmers to bargain with the state for the sale of surplus grain after completing the state procurement tasks.
Then, in many places, although food stamps are still required to buy rice, the price of rice has also begun to rise a little, and farmers have gradually gained the courage to take grain to the street from time to time to sell.
But in this era, the price of rice is about 12-14 yuan per 100 catties, which is equivalent to 0.13 yuan to buy a catty of rice.
A bowl of Yangchun noodles is only 1 cent, and meat noodles are only 2 cents.
If you make instant noodles, what kind of price is right?
Yin Jun has not forgotten that when Master Kong's instant noodles were first launched in 92 and 93, the braised beef noodles in bags were 3 pieces in a pack and almost 5 pieces in bowls! The price was more than 50% more expensive than 20 years later!
That is, in the future, the competition will be great, and all kinds of raw materials will be cheaper, so the price will gradually drop to 1.5-1.8 yuan a bag, and then rise to 2 yuan a bag.
It is no exaggeration to say that in 93, it was a luxury for ordinary children to eat a pack of Master Kong's instant noodles.
In particular, children in small cities, such as Yin Jun, did not eat a pack of instant noodles with their children until 1998, which was donated by kind-hearted people in the society.
At that time, a strong little friend grabbed the bowl and drank the last mouthful of soup, which made Yin Jun a little envious when he saw it next to him.
In 93, there was no shortage of food in the town, and the days were getting better and better, and under such conditions, instant noodles were scarce and good, let alone 1981.
Not to mention 3 yuan a pack, even if it is 3 cents a pack, I'm afraid the sales will not be too good.
Now it is not afraid to sell cheaply, because the cost is very low, a pound of wheat is only 0.12 yuan, a pound of oil is only 0.5 yuan, these two are the most important costs of instant noodles, and these prices are still retail prices, buy in large quantities from the state, the price will be further reduced, and the cost will be greatly reduced.
But if it is sold too cheaply, it will not be easy to increase the price in the future.
The national team must be strictly guarded, at least before 1998, don't even think about such a thing as a price increase. -- In the early 90s, the state once again raised wages by a large margin in a row to increase people's incomes, and after their purses bulged, natural prices would also usher in a period of loosening.
Even if Yin Jun doesn't think about the current instant noodle company, he has to think about the instant noodle company in three or five years, seven or eight years from now, right?
In these years, the price of goods in Huaguo has been skyrocketing, if Yin Jun does not leave profit margins in advance, and the more important cost line, there will be times when instant noodle companies cry.
If you sell a pack, you have to lose a pack, and this kind of loss is far from the end, which management can stand such a day?
Therefore, a pack of instant noodles for 3 cents is absolutely not feasible.
Even if Yin Jun was ready to make small profits and quick sales at the beginning,
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