Chapter 225: The Battle of Channels
Wei Yingxun sat opposite the eldest brother, bowed his head and smoked a cigarette, the second brother and the third brother were on the way, and the eldest brother said that something big happened to the company!
Seeing that the eldest brother hung up the phone, his face became very ugly, Wei Yingxun couldn't help but ask, "Big brother, what's wrong?"
When he came back, he saw that there was no problem with the factory, the second brother and the third brother chose to open a branch factory outside, and the company's capital chain was normal.
The second brother should stay at home and watch, the factory in Baodao is their foundation, and they can't make mistakes. If the investment in the mainland fails, they can still go back to the treasure island, and if the treasure island side completely fails, will they stay in the mainland forever?
Treasure Island and the mainland are not really as close as a family.
"If there is a competitor in the market, our instant noodle sales will be greatly affected. Wei Yingzhou sighed, how could such a competitor emerge in the mainland, there was no warning before.
He sent people to keep an eye on the few peers who made instant noodles, focusing on the same and Huafeng, but neither of these two competed with him, and suddenly a Manchu food appeared.
"Who is it, our product taste is very popular, the response in the market around Jinmen is very good, and it has begun to expand to the north and south, what is there to worry about?"
"We are expanding to the north and south, and people are directly four factories, covering the whole country!" Wei Yingzhou couldn't imagine that Manhan Food would be so generous, investing in four factories at a time, how much money would it cost, where did the mainland get such a thick capital and such a bold big boss?
"Ah, do they have a factory near us?" Wei Yingxun was taken aback, four factories, their scale was absolutely at a disadvantage.
"That's not true, they have one in Bingcheng, one in Xishan, one in Shancheng, and one in Hexi, which is enough to cover the national market. ”
Wei Yingzhou also had an idea about Kang Shuaifu's factory layout, and his plan was to open seven factories across the country, so as to ensure that all provinces in the country could be delivered on the same day.
But now that the site has just been selected and prepared, there are four factories in the family, and the scale is completely compared. In this way, the transportation cost of others will be lower, and it can be supplied to major cities faster, and Kang Shuaifu is at a disadvantage.
"Big brother, I think we should consolidate our existing market. The three places of Jinmen, Jingcheng and Beihe must ensure that they belong to our market, and then enter Nanhe, Ludong, Liaoshen and other places to expand. ”
First ensure that the base camp is fine, and then slowly expand, so that step by step, can develop steadily, and there will not be too many changes.
"According to what you said, can we finally guarantee market share in several provinces and cities?
"The mainland market is so big and Jiangnan has a large population, so we have to open a branch factory to sell our products to Jiangnan and occupy a larger share of the market, otherwise when we expand outward, won't their products be sold to us?"
"But big brother, others have four factories, and we only have one, how much will the cost increase if we transport it there?" Wei Yingxun was originally in charge of their company's finances, and many of the data were clearer than the big brothers.
"Do you know what the retail price of this delicious instant noodle is? Ours is only two dollars, so we ship it over, the dealer is not very profitable, the retailer is not very profitable, and we can't make much. But if we also raise the price to two dollars and a half, the profit margin of five cents is enough to satisfy those dealers and retailers. ”
"Two dollars and five, big brother, is the price of two dollars and five too high? Have you forgotten the price of Huafeng's instant noodles, seven cents." "It's only been a year since they sold for two yuan, and it immediately rose to two and a half yuan, can consumers accept it?
"Even if sales decline, our profits will not decrease. But if the price doesn't increase now, we will start with the good taste of instant noodles, and others will think that their products are the best, and ours is one grade behind. ”
"We now have enough money to open two new factories, and even if it's not enough, we can take out a loan. Do you know that Manhan Food has signed an exclusive contract with the distributor, and if it continues like this, our channels will become narrower and narrower, and we will eventually be swallowed up by it!"
"Exclusive contract?!Big brother, why don't you wait for the second brother and third brother to come back, let's discuss it. ”
……
At this time, Manhan Food was also holding a meeting, and the directors of the four factories, plus Guo Jijie, Hu Dajun and Zhong Kailu.
"Vice President Hu, how is the expansion of sales channels?" asked Wang Haoan, sitting on the main seat.
"At present, according to the feedback from the four factories, 78 dealers have signed exclusive supply contracts with us, of which Bingcheng is the most. ”
"There are also sixty-nine dealers who have signed ordinary contracts, with the most on the West Hill side. We are also in the process of contacting more distributors while trying to reach out to distributors of other instant noodle brands. ”
Wang Haoan nodded: "It's not bad, but it's far from enough." ”
How many dealers did Shikang Shuai Fu have, 350,000, who was a dealer, not a salesman. Of course, Kang Shuaifu is not only instant noodles, but also includes the two pillars of pastry and beverages.
Not to mention that all dealers sell all of Kang Shuaifu's products, even if they are separated, there are more than 10,000 dealers, and Manhan Food is more?
What's more, Kang Shuaifu still has 130,000 direct retailers, even if these 130,000 are just the kind of small stores in the community, how much turnover does Kang Shuaifu bring in a year?
Now there are only more than 100 dealers, and only 78 have signed exclusive supply contracts, which is too far from Wang Haoan's psychological expectations.
Even if Kang Shuaifu's data is more than 20 years later, it can't be only one-twentieth of others now.
"Chairman, we still have the golden sales channel of railway cloth, the airport channel is also being negotiated, the service area of the expressway has been done in advance by some dealers, and we have occupied the best sales channel. Hu Dajun explained.
"Chairman, I don't think so. Zhong Kailu retorted, "We only have more than 100 dealers now, including many old customers here in Bingcheng, that is, each of the other branches has only developed about 30 dealers, which is far from enough." ”
"There are more than 30 provinces and municipalities directly under the central government and more than 100 dealers in Huaxia, all of which cannot be one in one city. Even if you go to the remote western region, it's too much worse. ”
"I think we should lower the threshold for dealers, as long as they are willing to sell our products and are willing to pay first and then goods, then they can become our distributors, let them go to the channel by themselves, and make money for development." ”
Hu Dajun immediately opened his mouth and denied it: "Then the market overlap between them, isn't it internal competition? Don't you know how chaotic this management is?"
Guo Jijie suddenly spoke: "I think Vice President Zhong's method is feasible." ”
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