Chapter 448: Harsh Conditions
"The brand and original formula of Tianfu Cola are given to us, remember, don't get those bad assets in it, we will also negotiate with the political axe of Sichuan and Shu to ensure that the political axe of Sichuan and Shu will no longer make trouble with Baishi Cola. ”
"As for other brands, we don't take over the establishment of Baoshu, you can sell it back to the political axe, or you can sell it to other companies, we don't intervene. ”
"As for channel integration, this is still forgotten. Since you think that your channel is good, you will continue to develop well, and we also feel that our channel is good, and we have not thought about exchanging. ”
"We joined forces to attack Coca-Cola's market in China, from glass bottles to cans, and comprehensively encircled and suppressed. I mean, we're not making big bottles of Coke for the time being, so we don't have a profit margin. ”
In the previous life, starting from next year, Baishi Cola and Coca-Cola both produced bottled Coke, with 500 ml and 600 ml, by region.
The retail price, 2.5 yuan, is cheaper than the more than 300 ml Jianbao cans, and the volume is larger, attracting many consumers.
In the future, family packs were also launched, from one liter to two and a half liters, but the price did not increase much. The purpose is, of course, to get some people used to drinking Coke and their products, which also proves how low the cost of their products is.
Coke is a low-end soda, which is true, but many people think that this is a foreign soda, which must be better.
"I know that Baishi Cola is not only Coke, but also lemonade, orange soda, etc., and I have no objection to the promotion of these products, but it is recommended to promote them in the main market of Coca-Cola, and not to compete with us in the main market. ”
"Baishi Cola has also invested in other catering industries, and they have also begun to develop in the mainland, and I will not stop these. Why, do you think I can't do it? I'm the chairman of the Manchurian Brothers Catering, and you know the Manchurian snacks, right? If I use the brand of Manchu and Han snacks to serve Malaysian and Western-style fast food, including fried chicken, pizza and the like, which of us do you think will win?"
"Also, I don't want Baishi Cola to produce canned tea drinks, I know that Baishi Cola has always wanted to cooperate with some international tea beverage giants, such as Unilever's Lipton, once you cooperate, our cooperation agreement will be terminated. ”
"That's all for now, and when we think about it later, we'll talk about it. ”
Shu Lihua was stunned, what are you talking about, that's all for now, co-authoring this is not all your conditions?
Jianjian Bao is very strong, and it is very likely to grow into a new hot item, relying on a single drink, with annual sales of one billion US dollars.
You Wang Haoan is still the big boss of Manchurian snacks, which is also quite powerful, but you can't underestimate our Baishi Coke so much. So many conditions you said are all paid by us Baishi Cola, what have you paid?
It's to unite with us and suppress the Coca-Cola market, but we have to pay so much? Don't establish treasure competition with you, this is to let us give the market to you?
But how did Wang know that they were negotiating with Unilever to work with the Lipton brand to produce ready-to-drink tea drinks?
"Wang Dong, are these conditions you mentioned too harsh on Baishi Cola? You want to make Coke and ask us to make concessions, and as a result, we have to make concessions when we produce other products, which is not a fair attitude of cooperation. ”
"That's right, I didn't say it's a fair partnership. You just tell me, you Pepsi, just cooperate or not. ”
Shu Lihua didn't understand why Wang Haoan, who looked wise, suddenly became so dim, could it be ......
"Did Coca-Cola find you first?"
"I finally understood. Wang Haoan glanced at Shu Lihua, "That's right, the president of Coca-Cola's Huaxia has already found another director of our Jianbao Group, and the two sides have been talking for a long time." ”
"Of course, we haven't reached a final resolution yet. But Coca-Cola's conditions are much better than what you just offered. ”
"Coca-Cola is different from Baishi, Coca-Cola is more focused on the beverage business, while you Baishi Cola has also invested in the catering industry and the food industry, which can be regarded as diversified development. ”
"So in the beverage business, you're not as bold as Coca-Cola. Otherwise, you built a factory in China earlier than Coca-Cola, and you should have surpassed Coca-Cola in the mainland for so many years, why are you two about the same?"
"It's not about the same, Baishi Cola sells more than Coca-Cola. Shu Lihua insisted.
"How much higher? Is it 10 percent? In the international market, you have never surpassed Coca-Cola. But in fact, I am more optimistic about the development path of your Baishi Cola. ”
"Personally, I prefer to cooperate with Baishi, and it depends on whether Baishi can agree to my conditions. ”
"Wang Dong is not afraid that we will cooperate with Coca-Cola?" Shu Lihua asked rhetorically.
"Please. You are already competitors, and if you insist on cooperating with Coca-Cola, I am afraid you will have to leave Baishi Cola. It's the same with Coca-Cola, you can maintain healthy competition and develop the market together, but you can't really cooperate, am I right?"
You cooperate, as if it were easy. The two giants can never really cooperate, they can only cooperate with each other in private, but they have to guard against each other.
"Wang Dong, but your conditions are too harsh, I believe that Coca-Cola can't agree to this condition. And you can't deny that when we compete with each other, we also have to suffer when we build treasures. ”
"yes, that's why I'm inclined to work with Baishi. The conditions are just like that, and it's up to you to agree or not. We can also work with other beverage groups, but the results are similar. ”
Wang Haoan actually doesn't want to cooperate with Baishi, because Baishi's business is wider than Coca-Cola, and Baishi Cola has also invested in the parent company of Gatorade, the most well-known functional beverage brand in North America, and will completely swallow it up in the future.
For this kind of listed company, they don't care about the amount of equity at all, anyway, no one can completely control the company, everyone is a shareholder, and the goal is to make more money.
Becoming a director and shareholder of Baishi Cola can cooperate with each other and make money together, which has satisfied many people. And those small companies are also willing to merge under the command of large enterprises, have better sales channels, stronger economic strength, and have a stronger ability to resist risks.
Shu Lihua was silent for a long time, cooperation, they belong to a subordinate position, which he did not dare to agree. But without cooperation, once the alliance between Po and Coca-Cola is established, the mainland market will become a thing of the past for Baishi.
He, how to choose?