Chapter 697 - Making a High-end Residence (3/6)

"Andy, I still have something to communicate with you about the operation of Anjie. Guo Jijie said suddenly.

"You also know that I have experienced the real estate bubble in Xiangjiang, and my Laodou has also experienced the real estate bubble in the island countries and the United States, and I remember you also told me that there was also a real estate bubble in the South China Sea Island in China. ”

"Now that we want to vigorously develop the real estate business, will this political axe really support it? Will there be any official price limit policy to regulate the market? Or will it restrict real estate development or something?"

Wang Haoan thought about it carefully, Guo Jijie's worries were reasonable, and it seemed that a lot of similar things had happened in his previous life, in more than one city.

Of course, the political axe hopes that an industry can develop in an orderly manner, but it is afraid of any sky-high bubbles. After all, it is enough to have a lesson once, and no one wants to fall twice in a row in the same pit.

Think about Nanhai Island at that time, in the era of three or four hundred yuan per capita, the housing price was speculated to 9,011 square meters, how terrifying it is.

If this data is magnified tenfold, in fact, before Wang Hao'an was reborn, it was nothing at all. The per capita salary is three or four thousand, and there are also housing prices of more than 90,000, and they have not collapsed, and they are still very marketable.

But it was formed after many years of development and the emergence of many wealthy people. At that time of the real estate bubble on Nanhai Island, the house was not lived in at all, and it was used for speculation.

To say that this situation will stop completely, Wang Haoan actually doesn't believe it, because many local political axes will let this happen, there are so many rich people to speculate in their jurisdiction, then their economy here will definitely be boosted a lot, at least the catering industry, the construction industry or something will definitely be very prosperous, how much economic development can be driven.

Just like in the previous life, it was clear that Nanhai Island had already learned a lesson, but didn't the same thing happen in many cities later, forming what many people call ghost towns. For example, Ordos, Beihai or something, they don't know that this will collapse? I know, but they have a fluke mentality, thinking that they will not be smashed in their own hands, anyway, they can make a quick profit, why not make it?

After it really smashed into his hands, many people regretted that their intestines were green, and they either accepted this reality or were crushed by this reality.

But this kind of thing, Wang Haoan can't manage it at all, he doesn't have so much ability, he can only take care of his own one-third of an acre.

"Lao Guo, your worries are also reasonable, but you can't give up eating because of choking. We don't speculate the price so high, and we guarantee the quality, ensure the new and comfortable design, and even renovate some real estate, so as to improve the overall profit margin. ”

"I think your pricing is just a little higher than the average price in those cities, and this pricing is not right. Even say, your positioning of the company's development of real estate is not right!"

Guo Jijie was a little confused, how could he position himself wrong? The company's previous experience in developing real estate was not to build those employee welfare housing.

Our construction speed is industry-leading, and even a set of drawings are used for many real estate projects, and the house type and orientation have not changed much, and the same is true for the real estate developed this time, how much design cost has this saved us?

"What you think about is that there were many laid-off workers last year, the economy was declining, and last year there were many units that allocated a batch of houses in a surprise manner, so the housing prices are too high to sell, right?"

"But have you considered how many self-employed people have appeared in China in the past two years? And how many of these self-employed people have a monthly income of more than 5,000, or even more than 10,000?"

"What kind of cities are we focusing on developing, are they first- and second-tier cities, and the areas we choose are all areas with good economy and high population density, is there a lack of rich people in this place?"

"Think about it, what are the requirements of the rich people in Xiangjiang for housing? Think about the community where we live, how much the price has risen now? Are there many people waving checks and wanting to buy a house in our community?"

"What we want to develop is not ordinary residences, but to develop boutique residences and develop villa areas. Our target customers are also the rich who get rich first, not ordinary people. ”

"Now there are too many real estate development enterprises, ordinary residences, built one by one, we build nothing special, nothing more than a slightly better location, how much more expensive?"

"You're selling it so expensive, people would rather buy a lot of money, and the money saved is enough for them to buy a car. And how much energy did we waste when we won a good lot?"

"Good location, naturally to develop boutique real estate, we package and repair, like in this villa area in the capital, let them see and like, at a glance they know that the house here is definitely not cheap, and those who live here are rich. ”

"We can also improve other aspects of supporting services, such as better property services, to ensure the safety of every owner ~~~ private, convenient for the owner's life. ”

"Think about it, how do they do those properties that are more expensive than us? Are their prices really reasonable? Why do they dare to sell them so expensive, and why do people still buy them?"

"The next thing we have to do is only two real estate models. One is commercial real estate, such as shopping malls, hotels, office buildings, etc., and the other is high-end residences, with large area, convenient facilities, and luxurious decoration. ”

"You can do the math as to which one is more profitable. ”

Guo Jijie calculated in his heart, it is indeed Wang Haoan who said that the profit is higher, but the corresponding investment is also higher and the risk is higher.

"Andy, are you sure that there will be people buying high-end residences? I heard that there are a lot of particularly expensive residences that are sold at all, and some of them are only sold for two or three sets of buildings after they are opened, and they are smashed!"

Guo Jijie doesn't want his funds to be so occupied, although he believes that in a few years, housing prices will continue to rise, but if he uses the occupied funds to invest in other industries, he may make more money and have less risk.

"I'm sure. And I'm not asking you to sell any sky-high houses, just to achieve the top price in the market, the average is too low. ”

Even in this year, there are already real estate projects with an average price of 10,000 yuan in the mainland, and they are not villas. But that's all very special and not suitable for imitation.

It is still very marketable to be lower than those prices and higher than the average price. Banks have begun to promote commercial loans, and now there are provident funds, and the perception of many people has changed, which is an opportunity for real estate companies.

In their previous lives, they all made a lot of money by seizing this opportunity, and since they were also involved in this industry, they couldn't miss this opportunity.

"Lao Guo, don't worry, when it comes to sales, I will have a way. ”