"Chairman, Kang Shuaifu also lowered the wholesale price and began to advertise in some provinces, which is in response to the battle. ”

"Okay. What about other brands?"

"Other brands have not seen other changes for the time being, the same is still only advertising on the southeast coast, Huafeng is relying on the original channels to continue to expand, but Hualong has also begun to advertise in Beijing and other places. ”

"Shall we continue to ramp up our promotional efforts and give them the feeling that we have enough money to knock them down?"

"Don't continue to increase the promotion efforts, make them feel that they can hold up and are willing to fight with us. Wang Haoan waved his hand.

"If they ramp up their promotions now, they may retreat to the next best thing and go down. In that way, although we can still become the industry leader, other brands also have room to survive, and we still can't occupy the whole market at present. ”

"Let them hold on now, and next year we will cooperate with CCTV advertising to continue to make profits and promotions, catch them off guard, and let their products be unsalable, and then they will have to withdraw from the market!"

Boiling frogs in warm water will slowly eat away at their profits, so that their profits will continue to decrease, and their liquidity will continue to decrease.

"By the way, we give our dealers a lot of preferential conditions, so that all instant noodle dealers know, we can't say that our people make money, and others can't make money. ”

A wicked smile appeared at the corner of Hu Dajun's mouth: "Chairman, I understand." ”

……

"Big brother, something is wrong!"

"What's the panic, there's something wrong with our product line?"

"Not really. It's dealers, and dealers have called and said they want us to reduce the wholesale price!"

"What are you kidding! We have raised the retail price of instant noodles in bowls, and their profits have already increased, didn't they lower it once a few days ago, and they also want us to lower the wholesale price?" Wei Yingzhou slapped the table hard, those dealers are insatiable!

"But they said that the wholesale price of good taste instant noodles is lower, and there are sales rebates, if we don't give it, they will mainly promote good taste instant noodles!"

Wei Yingzhou originally stood up, sat back in his chair, and was silent for a long time: "Good taste, this is deliberate, this is to force us to death!"

"yes, but we have no other way. If we don't cut prices, then distributors will fall to the side of good taste, and our sales channels will inevitably shrink, sales will decline, and profits will drop significantly. ”

Don't forget, we have already reduced the price once, if we continue to lower, it is not just a matter of dealers making more money than us, but our profits will be minimal. ”

"Second brother, very little is better than our declining sales. And I don't believe how long Manhan food can last. As long as we survive for a while, our market share may double, and we will naturally be able to earn back this money in the future. ”

The three younger brothers were discussing over there, and Wei Yingzhou lowered his head and smoked. If it is now the lowest price given by Manchu and Han foods, then of course they Kang Shuaifu can hold it.

But what if not?

"Big brother, why don't you speak?" asked Wei Yingxun.

"We rely so much on distributors to sell, it's too passive, and I wonder if we can give some retailers near the factory and deliver them to our own doors. ”

"Big brother, we have trucks, but they can be delivered to the door, and the other party will definitely not give us the freight, and those retailers often ask for very few goods, can we also deliver two boxes of instant noodles to the door?"

"Retailers often ask for less goods, how do those dealers make money? Don't forget, our costs are lower than dealers', and if they can make money, we can definitely do it." ”

"Have you forgotten that when we were in Baodao, the oil we first sold was delivered by our family. In this way, when facing dealers again, they will not be so passive. ”

"Big brother, those dealers don't only sell instant noodles, they also sell many other products, we only have instant noodles, the shipping is too expensive, and we don't have enough manpower, we have to recruit people. ”

"That's it. They sell other products, and we can sell other products as well, otherwise we would have to deliver around the factory. We sell both instant noodles and other food products, which can be sold in a shop. ”

"Ahh But the cost of the cargo station is too high, one or two is no problem, one or two hundred, then it will cost tens of millions, right?"

First of all, you have to buy a small truck, you have to rent a storefront, and you have to press a batch of goods, and each small cargo station also costs hundreds of thousands.

Kang Shuaifu still has a lot of funds in his account, but isn't this going to be used to fight a promotional war, if it is used to open a cargo station, their money will not be able to turn over.

"Now that we have factories around us, we can make sure that the goods are on the retailers' shelves even if there is a conflict between the distributors here. And just to do more detailed market research, we have to develop new products, only instant noodles, we are too passive. ”

……

"Mr. Luo, our instant noodle distributor asked us to reduce the wholesale price and give a certain sales rebate at the same time. ”

"Hmm, which dealer is it?" Luo Zhixian raised his head and asked.

"All dealers!"

"What! Why did you report to me, what the hell happened?"

Lo Chi-yin is the head of the same group in the mainland, and is responsible for developing the mainland market and making strategic investments to shift the company's focus from the treasure island to the mainland.

After detailed market research, they believe that the mainland market is about to rise, and the treasure island is too small. If it can fully occupy the mainland market, it is comparable to the whole of Southeast Asia, after all, there are more than one billion people in the mainland!

And the more concentrated the market, the lower the cost of sales, and the better the brand will be. At this time, the mainland has a lot of policies for Baodao, Luo Zhixian suggested to the head office that he bring people to build a factory, and at the same time, he also hopes to use this resume to make him the president of the same group in the future.

At the beginning, the development was not bad, the production cost in the mainland was very low, and it was much more cost-effective to ship it back to the island and send it to other countries in Southeast Asia than to produce it on the island.

However, sales in the mainland have been severely hampered, and the best seafood noodles they sell in other regions are not popular at all, and mainlanders seem to prefer the flavor of meat.

New flavors are being developed, and at the same time they are working on another product, one that they think will open up sales.

It's just that at this time, why did those dealers who had finally signed it betray collectively?