Chapter 249: Selling Expensive

"Hao'an, the factory has started production, but what about the sales channel?"

"You're still thinking about work while you're eating. You don't have to worry about this, the money in the company's account is enough to open stores in several major cities, and this store is more expensive than much. ”

"In a few major cities, can only open a dozen stores, can the sales situation be good?" Jiang Yurou was a little depressed, she looked at Wang Haoan when she was doing Anjie's company, it seemed to be very simple, why was it so difficult for her to make a garment?

"Don't forget, your pretty woman is positioned as a boutique women's clothing, and the price is a grade higher than that of Anjie's company, so naturally you can't go to those cities with a bad economy. ”

"Maybe the sales volume of Pretty Lady is less than one-tenth of AnJie's store, but the sales can reach one-third, do you think it is enough?"

"Ah, isn't the price more than three times? a piece of clothing is a few hundred yuan?" Jiang Yurou couldn't help but smack her tongue, a few hundred yuan, it's too expensive.

"Do you know how much that bag is in the door?"

"More than a hundred?hundred?" Jiang Yurou had already guessed high.

"More than 6,000 Hong Kong dollars. ”

"How much? more than six thousand?!" Jiang Yurou was stunned, isn't that just a small bag, and it can't contain many things in it, why does it sell for more than six thousand?

She usually comes to carry it out to buy vegetables, and she never cares, more than six thousand, but she has to put it away, in case it is scratched, it should be so distressed.

"In those big developed cities, the price level will be very high, and there will be more rich people. Rich people like to buy expensive things, so that they can show their identity and have to be different from others. ”

"Pretty Lady is a brand of Xiangjiang, which is the top big city in the whole of Asia, and it is also famous all over the world, so what's wrong with the price of clothing in such a place?"

"When you have time to go to the mall, there are not just one or two pieces of clothes for a few hundred dollars, but many pieces. The style of the pretty lady is novel, the fabric is exquisite, the workmanship is fine, and the price is a little more expensive. ”

"Let's put it this way, the cheapest silk scarf of Pretty Lady costs more than a hundred. ”

"Ah, a silk scarf costs a hundred yuan?" "Isn't a silk scarf you can buy for a few dollars, a better look, but dozens of dollars, is it so expensive?"

"There's nothing less than a hundred dollars in the pretty woman store. You can even launch two treasures of the town store, and the price will be more than 1,000 yuan!"

"A thousand yuan?" Jiang Yurou just wanted to exclaim, and then looked at the bag she put at the door, as if it wasn't particularly expensive.

"In our northeast, especially in Bingcheng, there are some self-employed people, but there are not many bosses who open factories, but in the south, there are many such people. ”

"You say they have money, don't they spend it? Hide it, it's not a brocade night walk? Even if it's Bingcheng, there are a lot of rich people, otherwise why would this building be sold?"

Nowadays, there are still many restrictions on commercial housing, and most of them live in either self-built houses or houses divided by their workplaces, and some have no property rights.

In the future, this kind of thing will be very troublesome and fight each other, because when it is time to demolish, they will find out that the property rights of the house they have lived in for half their lives are not theirs, and their documents are not complete at all.

Before he was reborn, many people bought those clothes that cost tens of thousands of yuan a piece, and many office workers bought them for thousands of yuan a piece, and they would rather be a little more bitter in other conditions, but also wear beautiful clothes and enjoy the envy of others.

Of course, office workers can't afford expensive luxury goods, but at this time there is a concept called light luxury, which is expensive, but ordinary office workers can afford it through gritted teeth.

What is a luxury? It is expensive, and it is not very useful to buy it, and it does not affect life.

In the future, there will be a lot of petty bourgeoisie in Huaxia, who like foreign luxury goods, and even have deep research. Buy some luxury magazines, take a look at many luxury magazines, and ...... Commuting by electric car.

Just like now, coffee has entered the mainland of China, how many people are obviously not used to the taste, but they still want to order a cup, deliberately said in English, as if this seems to be an aristocratic style, but everyone knows that coffee is equivalent to tea in the mainland, and drinking tea is not something that ordinary people can do.

Now tens of thousands of dollars of clothing, of course, can only be seen by others, envied, and amazed, but basically no one will buy it. But for a few hundred dollars of clothes, it's still no problem.

In many shopping malls in the capital, many people spend hundreds of yuan to buy a trench coat or woolen coat. Of course, the cost of a woolen coat is higher, but the cost of a trench coat is not so high, and what everyone likes is just the style.

I hope I can be like those celebrities, I am very handsome after wearing them, but I don't know that many clothes are completely different from those worn by celebrities, and they don't know what a buyer's show is!

In a previous life, someone said that women and children have the best money, because many families are men who earn money to support their families, and women don't know the hard work and spend money more openly.

And women and children are more difficult to give up what they like, and they can't help but want to buy it.

Some people also say that it is because the assets of many families are in the hands of women, and they are usually reluctant to buy expensive things.

According to the statistics of the future online shopping industry, there are three times as many women as men who often shop online.

Selling women's clothes, not only women will buy it, but men will also buy it for their beloved woman when they see it beautiful, even if they are usually reluctant to buy themselves an expensive dress.

As you can see from the jewelry industry, most of the jewelry is aimed at women, and very few are aimed at men.

According to his experience in his previous life, the general price of light luxury products is one to three times the average monthly salary of a city, so according to the average salary of Bingcheng at this time is less than 400 yuan, the price of women's clothing positioned as light luxury should be 300 to 1,000 yuan.

Unlike Anjie's clothes, except for down jackets in winter, the average price of other products is less than 100 yuan, although this price is not close to the people, but it will not make people feel particularly expensive, and most families consume it.

"I really don't understand anything, this company won't lose money, right?" Jiang Yurou didn't want Wang Haoan to lose money.

"What are you afraid of. Didn't I tell you that it will take three years for the brand to operate, and within three years, I can accept the loss of money, and after three years, I will naturally be able to earn back several times. ”

The clothing industry has such an advantage, the same product, obviously the materials are the same, but as long as the season changes, the price can be raised quietly, and consumers will not find it strange, AnJie Company has quietly increased the price several times.

So what we have to do now is to make the brand of Pretty Beauty, even if we lose money, we have to resist it, and wait for everyone to accept the fact of high prices in the future, so that we can easily earn money back.

Poor four said

Thank you for the reward from Fengyu Aihua, thank you