Although Wang Haoan said that the sky was wild, and he looked like if he didn't sell the soda factory to Jianbao, he would definitely be annexed by foreign businessmen, but Wang Siheng still didn't rashly agree, and this matter had to be decided by the leadership.

After Wang Haoan left, Wang Siheng went to the leader's office.

"Persimmon chief, there is something I need to report to you, which is about the revitalization of state-owned enterprises. ”

"You wait a minute, there's a document here, it has just been sent to the city, you can also take a look. Chief Persimmon handed a red-headed document to Wang Siheng.

Wang Siheng sat opposite in a regular manner, and when he saw the title of the article, his pupils couldn't help but shrink.

Guidance on key work on the protection of state-owned brands.

Protecting state-owned brands and focusing on key tasks, how is this somewhat similar to Wang Haoan's statement?

He looked at the document carefully, and listed in detail some famous brands in China, such as Chinese toothpaste in the daily chemical industry, panda laundry detergent, children's face cream, Megajing skin care products, etc., as well as many brands in the beverage industry, as well as health care products and so on.

The above data is terrible, for example, the United States and Gazin, the previous year's sales of more than 300 million, was a foreign joint venture, the price was only 12 million, and then soon disappeared, two years, sales from more than 300 million, the boss of the mainland market, to more than 6 million annual sales, the decline rate is appalling.

Wang Siheng couldn't help but think that this document had just arrived in the city, and it was said that the speed of issuing documents from above was still very fast, especially for key work, which could basically be transferred from the ministry to the city in about a day.

But how did Wang Haoan pay attention to these things in advance? There are so many detailed information, is this a coincidence? It seems that I read an article in the People's ~~ Daily some time ago, and it seems that there is Wang Haoan's name, it can't really be the Wang Haoan he knows, right?

"Siheng, what does it mean, you understand. It is a national policy to attract foreign investment and develop the local economy, but it is also necessary to protect the national brand from decline, and the brand is also an asset. By the way, what did you just want to say?"

"Persimmon chief, that's what I want to talk about, but I don't have that big picture, so I thought about the soda industry. Now the country's number one soda factory, in addition to the establishment of Bao, Chang'an's Bingfeng, our Bingcheng Dabai pear brand is still in hand, I think the next step, soon there will be companies want to join forces with us, or even annex the brand of Dabai pear. ”

"Huh, you're a visionary. You're right, we want to protect the brand of Dabai pear, which is well-known in the three northeastern provinces. ”

"Well, leader, my idea is to sell the soda factory. It is not sold to those foreign businessmen, but to Jianbao Group. They promise to protect the brand of Dabai pear from disappearing, and even promote it to the national market. ”

"The one who came to talk to me was Wang Haoan, the director of Jianbao, who is the chairman of Manhan Food. He is also from Bingcheng, and his parents are still in Bingcheng, so they won't pit us. ”

"It's him. Persimmon nodded, of course he had a deep impression of Wang Haoan, it was rumored that he was the richest man in Bingcheng, and even the richest man in Longjiang.

Others say that Wang Haoan is the richest man in the country, but he doesn't know if this is true.

"If you want to protect, why do you want to buy it?"

He told me that if he didn't sell it to Jianbao, it would be swallowed up by foreign businessmen, just like other soda factories. You see, in the past, we still sold the soda of the Bawang Temple in Shencheng, but now we can't see it. ”

"And two days ago, there was really a foreign businessman, or not a foreign businessman, who wanted to buy our soda factory and buy the Dabai pear brand. ”

"Hmm? Kakicho's brows furrowed.

"It's a Wangwang company, a company in Baodao, so it's not a foreign capital. But Baodao is not Xiangjiang after all, and I haven't decided when I'll come back, so it's not easy to say. ”

"Wang Wang is also a food company, mainly engaged in children's food, including dairy products, rice crackers, biscuits and so on. ”

"They want to buy a soda factory, and at the same time promise to invest in a factory in Bingcheng to produce Wangwang products, and they will also recruit workers in Bingcheng to solve the employment problem in Bingcheng. ”

"Originally, I thought that I could talk about this matter and let Wang Wang invest more, after all, the soda factory is not losing money. But I heard that Mr. Wang Wang has already met with Shuji, but I haven't been instructed yet. ”

"Sold to Jianbao, will Jianbao promise to expand production, and will it solve some employment problems?"

"Wang Haoan's company, there is no one who does not expand production, which can be assured. And Wang Haoan also said that Manhan Food will launch a new project and will also recruit workers in Bingcheng. ”

"You prepare for this matter, and when we have a meeting tomorrow, we will discuss it at the meeting. ”

……

The executives of Liangle Group in mainland China were very unhappy at this time, because they had received reports from various branches that there was an order from the government to renegotiate their cooperation projects, because they did not do what they promised to promote local brands to the whole country.

This kind of thing, everyone can actually understand when you think about it, why do I want to help your brand promote to the whole country, of course, it is more cost-effective to promote my own brand.

There are too many local brands, and they have so many factories and so many brands in the mainland, how much advertising money do they have to promote?

And it will cause their own brands to compete with each other and grab each other's market, isn't that asking for trouble for yourself.

This method of annexation, they have been effective in many countries around the world, and no one has ever said anything, how did they get to China and be blocked?

It was clear that everything was fine before, but now it seems that someone from Huaxia has reacted.

That's a problem, and they're reluctant to re-promote those local brands, even in their original sales areas, because too many brands make cola.

They hope that in the mainland market, there are only two types of Coke, Coca-Cola and Baishi, of course, these two companies want to monopolize this market, but they know that it is unlikely.

Now it's not just impossible for the two to share the market, but also to support their own competitors, why is this?

Although they said that those brands were also used by them, they still did not want to, and the Liangle Group never promoted other brands, which was not in line with their global development strategy.

But the local political axe suddenly became very tough, so they were given two choices, either to promote, then to recycle the brand, and the price given was lower than back then, because the brand value had fallen.

Back then, they came up with a formula for calculating brand value, and now the local government axe calculates according to the formula of that year. If you don't admit the formula of the year, isn't that a slap in the face? Admit it, this brand is equivalent to giving the local government an axe for nothing, which is too much of a loss.

All of a sudden, they were caught in a dilemma.

Poor four said

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