"Brother Li, the good news has come down, the Liangle Group is in trouble now. Wang Haoan said into the phone with a smile.

"Hahaha, I know, the order was given from above, and this is still something you did with Guo Jijie. I originally thought that you couldn't get used to those foreign businessmen, but it turned out that there was still this kind of effect. Li Jingwei is also very happy that the expansion of Liangle Group has been delayed again, and this is an opportunity to establish Bao.

The country's soda market is growing rapidly, the two most important competitors are being dragged down, the gap in the market, who can fill it, of course, is to build a treasure!

"I didn't expect the boss to be so aggressive and have such a strong attitude, which is a great opportunity for us. Now we have two choices in front of us, the first option is to cooperate with local politicians to help them buy back those soda brands, and we will produce them. ”

"The second choice is to take advantage of the time when the Liangle Group is arguing with the political axe, we will increase the distribution of goods, give more concessions to dealers, and even snatch the dealers of the Liangle Group. ”

"How exactly will the first choice be implemented?" asked Li Jingwei in detail.

"Quite simply, the local government must not have the money, or they are not willing to spend this money to buy back the brand, because they have to invest in a new soda factory, and they have no bottom in their hearts. One city, two soda factories seems to be a bit much. ”

"But we can buy it back, with the help of the political axe, and then we can invest in new factories in the local area, or let the existing factories expand, and produce multiple brands of products at the same time. Local brands are only sold locally, but with the help of local brands, our products can be sold from the city, to the township, and to the countryside. ”

"We're going to be able to come back, especially in sales, and let's not forget our goal for the future, to supply any retail outlet within five minutes. ”

This is not impossible, Bingfeng did this in the previous life, and many beers in the future can also do this, Liangle Group is a little worse, but it can also guarantee the supply to any retail point within half an hour.

The advantage of this is that the maximum sales of the product can be maintained at all times, and there will never be a situation where others want to buy but can't buy it.

"The second choice, how can we increase the distribution of goods, and how can we rob the distributors of the Liangle Group?" Li Jingwei asked again.

"Most of the distributors of the Liangle Group were acquired by them when they annexed local enterprises. In other words, Liangle Group pays more attention to the sales channels of those local soda factories, and buying a brand is to buy a market, a rising market. ”

But now that Liangle Group is promoting their soda, the soda that was originally very popular in the local area has disappeared, which hurts the interests of those distributors, but they have no choice, and the place only has the products of Liangle Group. ”

"In many areas, we can't sell as well as those local brands, but that was and now it's different. One is that some local brands have disappeared, and the promotion of the other Liangle Group has not been so smooth, and at this time they have fallen into the embarrassing situation of arguing with the local political axe, and our opportunity has come. ”

"Why is Jianbao not popular with many dealers? Because the price is expensive, and the local soda is mostly between five cents and one dollar, which is also the price that has been tested by the market for a long time. ”

"At this time, the easiest way for us is to launch a low-cost soda, in glass bottles, which can quickly occupy the rural market for the general public. ”

"And every bottle is printed with the Jianbao trademark, so that everyone will know that this is also Jianbao's products, so that they slowly begin to get used to drinking other products of Jianbao, and this market is ours. ”

"Of course, this won't happen overnight, and our new products may not be suitable for all regions, as can be seen from the differences in the best-selling soda from place to place. ”

"So this has to be combined with our newly developed products to be effective. I now have a goal, which is the second best-selling soda in Northeast China and the best-selling soda in Longjiang, Dabai Pear, which has a unique taste. ”

"Of course, we also want to develop a low-end soda, and my suggestion is to make cola. Now the local political axe is not to fight with the Liangle Group, we can directly get some mature cola recipes through those local political axes, such as the formula of Tianfu Cola. ”

"This also has the advantage of making consumers feel that Coke is a low-end soda, so the same capacity is half cheaper than Jianbao!"

Li Jingwei's eyes lit up, this is good.

"Then let's study it, you buy the big white pear in Bingcheng first, this will not be delayed. Li Jingwei advised.

……

"Now that's the case, there are two options in front of us, and they are both good opportunities for us to develop. This is an opportunity that Wang Dong has worked hard to create for us, and it would be a pity if we didn't grasp it. Li Jingwei looked at several subordinates.

He knows that the CEO of a large company never makes all the decisions himself, but has a think tank, which can be regarded as a management team, and the CEO's job is to make decisions, not find solutions.

Li Jingwei has also learned to form a management team, with his former subordinates and a few people from other places, and now it is a test of these people, because he has already made a decision in his heart.

"My suggestion is the second way, we go to develop distributors in those places, and at the same time build factories to produce small bottles of Coke, seize the market of Liangle Group, and better promote our Jianbao and our tea drinks. "Someone has made a statement.

"I think the first one is simpler. As long as we get those local famous brands, then the dealer will take the initiative to find the door. At that time, our dealer team will inevitably expand rapidly, and at the same time, it can also squeeze the market of Liangle Group. ”

"No, no, no, it's not cost-effective to buy those brands that have declined, consumers are very forgetful, they just want to drink soda, it's delicious, refreshing enough, many people recognize the brand, which is why Liangle Group can occupy those markets. So I also think the second path is more appropriate. ”

Everyone is expounding their opinions, and some people suggest that two paths should be carried out at the same time, turning a local brand into a sub-brand of Jianbao, just like iced tea and warm tea.

Everyone argued for a long time, and no one could completely convince other people with different views, but Li Jingwei was very satisfied. Being able to see the pros and cons of the two paths is enough, anyway, in the final decision, it will not be the turn of these people.

"Let's all go out, I know this in my heart. ”