Wang Haoan once again came to the bidding meeting site of CCTV, some acquaintances greeted each other, and Wang Haoan also greeted each other with a smile.

There are many new faces this year, and I don't know if they are all representatives of those companies or brands. Hmm, why do you still see foreigners?

"Director Zhou, which company are those foreigners from?" asked Wang Haoan. This is Zhao Tai's secretary.

"Mr. Wang is polite, I am a chief clerk, and I don't deserve the title of director. I have the impression that those people are all representatives of the American company, and I really can't remember what they sell, but I think those foreigners look quite alike. ”

Mild face blindness, which many people have, especially when they see several similar skin tones, hairstyles, heights, etc., will feel very similar.

"You can help me ask, and by the way, I can help me inquire about what advertising time they like. I guarantee that this time, the advertising cost of CCTV will reach a new high, and if not, I will make up for it personally. Wang Haoan made conditions.

He had already inquired just now, and representatives of Ludong, including several wineries in Sichuan and Shu, came, and they all looked like they were bound to win, so the cost of bidding for the king this time would definitely not be low.

The cost of advertising during other advertising periods will definitely increase. Wang Haoan's plan is to reduce the advertising investment of some CCTV stations this year, but invest in other star channels, which are much cheaper and the effect will not be much worse.

Basically, people in the city can receive the star channel, rural and mountainous areas, and the consumption power is also poor, and it doesn't matter if the advertising doesn't cover those places, the brand effect is still there.

With Wang Haoan's assurance, Secretary Zhou immediately arranged for a few people to inquire, anyway, the people who came in were hanging signs, and after a while, a handwritten information appeared in Wang Haoan's hands.

Two of them are representatives of daily chemical enterprises, and they have annexed domestic famous brands through joint ventures, but the advertisements they want to do this year are not domestic famous brands, but foreign brands.

Foreign investment in domestic daily chemical brands is not for this brand, but for sales channels. Of course, it also has to do with the agreement they signed with the local political axe.

The agreement said that the profits from the sale of the original brand products should be shared with the local political axe, and now they vigorously promote the new brand on the grounds of the decline in the market share of the original brand, so naturally there is no need to give the local political axe money, as long as the normal tax is paid.

Among them, some enterprises have certain preferential policies for tax reductions and exemptions, which is completely short-sighted, but many political axe representatives at this time are still happy to do so.

Because one is to attract foreign capital and complete the tasks assigned above, the other is that the company has expanded and provided more jobs, and the other is that they feel that it is not a loss to use foreign capital to develop the local economy, and it will definitely make local brands sell well all over the country.

But they can't imagine that foreign companies will find another way to completely abandon the brands they think are the most important, and they value the sales channel. With sales channels, promoting any brand can be successful.

Just like the establishment of a joint venture between Bao and Manhan Food to promote iced tea and warm tea, it is true that with the help of some brand effect of Jianbao, is the brand effect of Manhan Food poor?

The main reason why the sales are so good is that the sales channel of Manhan Food has strong distribution capabilities, which is the best private food sales channel in China.

This is also the reason why Guo Bingxiong was able to completely gain the upper hand when he negotiated with Sanshui Political Axe. It is good to establish the brand of Bao, but once the cooperation between the two sides breaks down, Manhan Food can rely on their own sales channels to produce new beverages for sale, such as iced tea, warm tea, etc., although sales will decline, but the impact will not be too great, and the profits of the original Bao Beverage have nothing to do with them.

But Jianbao Group can't do it, the loss of overseas sales channels is not too serious, the loss of Manhan Food's sales channels, Jianbao will definitely suffer in a short period of time, not only sales will decline, profits will decline, serious will also make Jianbao's brand value decline.

Just like in the past, Jianjian Bao did not sell well in the Northeast, because the retail price was so high and the cost was high, and retailers were reluctant to sell it.

Wang Haoan will keep an eye on these two daily chemical companies, and will not let them get too good advertising space, lest they will carry the banner of Huaxia time-honored brand in the future, and they will actually be foreign brands.

There are also two representatives of beverage companies, which are the representatives of Liangle Group that Li Jingwei has been focusing on, and they plan to start working in the Chinese market.

And their main product, of course, is none other than their best-performing cola in the international market, a carbonated drink that many people find strange in taste when they drink it for the first time.

Many drinks taste strange for the first time, but they will taste good when you get used to it, such as herbal tea. The same is true for food, preserved eggs and stinky tofu are reluctant to be tried by many people, but many people who have the courage to try them fall in love with the taste.

The fact that it has been popular in many countries and regions around the world proves that the audience for Coke is huge. In the previous life, the development of cola in China was also very good, of course, the best period of time was the period when Feichang Cola and Fanhuang Cola competed with the Liangle Group, and even during that period, small soda factories in some places also produced cola-flavored soda.

It is a pity that there is a serious problem in the strategy of encircling cities in the countryside, that is, the consumption capacity of the rural areas is not as good as that in the cities, and it is easier for the cities to cover the rural areas, and it is too difficult for the rural areas to cover the cities.

Moreover, Liangle Group has sufficient funds, and they rely on advertising, plus rebates to dealers and retailers, and Shengsheng has also occupied the rural market.

At that time, the rural people were envious of the city people, but few city people envied the rural people, and it would take a few more years for some people to like the idyllic life.

Wang Haoan is also very wary of these two companies, and the decline of Jianbao in his previous life is not unrelated to the Liangle Group's efforts to seize dealer channels.

At that time, Jianbao also began to pay attention to advertising, and spent a lot of money on advertising, but as a result, the dealer came, and there was no stock.

Later, when the goods were available, the dealers had also invested in the arms of the Liangle Group, selling Liangle products, and they could earn more. They don't do distribution to make money, but naturally how to make more money.

Wang Haoan left in a hurry and went to Li Jingwei to discuss with them. We must formulate a strategy of encirclement and suppression, not only in terms of advertising, but also in terms of channels, firmly gain the upper hand, and absolutely not let Liangle Group take away the mainland market!