Wang Haoan came to the municipal axe again and walked into Wang Siheng's office.

"Here, sit down, I'll finish this document. ”

Wang Haoan waved his hand, and Zhang Jian came in with a box, which was full of sodas, different brands and different flavors. Put it on the ground and make a rattling sound.

Wang Siheng snorted his teeth, you still don't let people work, what are you doing with so many sodas?

"Go get some cups, at least thirty. Wang Haoan instructed Wang Siheng's secretary.

You are still in command of my secretary! Wang Siheng waved his hand and asked the secretary to get it, but he wanted to see what Wang Haoan was going to do.

Wang Haoan pointed to the box, and Zhang Jian began to open the bottle, from the glass bottle to the soda can, each one was opened and placed on the table.

After the cups were brought over, two cups of each type were poured and arranged in two rows.

Wang Siheng finally finished writing instructions on a document, walked out from behind the desk, and looked at the soda on the table curiously.

"What are you doing here?"

"Give you a taste of different sodas, and make you promise to sell the soda factory to Jianbao. There are fourteen types of soda that can be bought in the ice city, some in bottles and some in bottles, and each one has a price on it. ”

"You come and try it, see which one you like to drink, and see how different brands of similar products taste different. ”

Wang Siheng frowned: "If I don't drink, I don't like to drink soda." ”

"You come and taste it, and then tell your leaders. Wang Haoan pointed to Wang Siheng's secretary again.

Seeing the leader nodding, the secretary began to taste. After drinking, he saw Wang Haoan hand over a table with the price and capacity of each drink, and asked him to tick whether he was willing to buy it.

"Well, you see, I asked him to draw five, and the three products he was most willing to buy were Jianbao's three products, our local big white pear, and the orange soda of Baishi Cola. ”

"I like Jianbao's products because Jianjian Bao is the most famous and is recognized as delicious, so he will also feel delicious in his heart. But you see, he didn't drink the cup of Jianbao, but drank the big white pear, and the big white pear was also the first one he drew the hook. ”

"The big white pear is good and cheap, and the taste is also suitable for the taste of our locals. Even if he really likes to build treasures, but building treasures are too expensive, and he is reluctant to buy them. ”

"So Wang Persimmon can see it, when you choose a product, taste is an aspect, brand is an aspect, and price is also an important reference aspect. ”

"Jianbao's sales will reach new heights this year, that's for sure. But in fact, the establishment of Baoyuan has not really developed the soda market in Huaxia, which is slowly being swallowed up by Liangle Group. ”

"They're using a multi-point flowering strategy, and they're not just having glass bottles and cans, but bottled sodas, plastic bottles that big. ”

"Bingcheng Soda Factory will be merged into Jianbao Company and will become a sub-brand. I don't dare to say that it sells well all over the country, but I will definitely work hard to promote it and give consumers more choices, and it is possible that this brand will become popular. ”

"And this brand belongs to the subsidiary of Bingcheng, it is a subsidiary, and the tax also belongs to Bingcheng. Jianbao will do its best to help the development of Dabai Pear, and of course this is also to help Jianbao himself. ”

"I know that the Bingcheng Soda Factory does not lose money, and it may not necessarily be sold to foreign businessmen, and it can develop itself. But can it really develop very well? Other cities in Longjiang seem to have soda factories, and the market over there, at least we are sure that Dabai pear will occupy it. ”

"You mean, it will make the big white pear sell well in the province and merge with other soda factories in the province?"

"It's not just in the province, it's no problem in neighboring provinces, and it can even develop to Shencheng. Now only the approval of the city is needed, and within a year, the big white pear can appear in any city or even the county seat in the three northeastern provinces. ”

"Half of the soda on the table will disappear. The soda market is huge, but the competition is also very fierce, and those who don't have the strength are doomed to be eliminated!"

"And if the Bingcheng Soda Factory is not sold to Jianbao, Jianbao may build a factory in Changchun, which can also cover the Bingcheng market, and then the big white pear may disappear. The two music groups can't compete with Jianbao, and the big white pear is even more impossible. ”

Wang Haoan is not threatening, but expounding the facts.

"I have reported this matter to the leader, and the leader agrees in principle, but there are some requirements. The development of the big white pear brand must be guaranteed, and the sales of the big white pear must not decline, if it declines, then Bingcheng Zheng Axe has the right to take back the big white pear brand, of course, it is also paid. ”

"As for the other conditions, you said it very well, and we won't ask for too much. In fact, there are really a few foreign businessmen who are negotiating with the political axe, and they also plan to acquire Bingcheng Soda Factory, acquire Dabai Pear, including Wang Wang Company. ”

"They can't!" Wang Hao'an said coaxingly, "Their sales combined, may be comparable to Jianbao." ”

At this time, the production and sales of carbonated beverages in the Huaxia market were more than 4 million tons, and the share of Jianbao was less than 15 percent, and the local small factories accounted for about 80 percent, and the rest was the production and sales of several big brands such as Liangle Group.

In the future, China's carbonated beverage market will exceed 17 million tons, and even once reached 20 million tons, and the global market will continue to grow, and the main growth point is in the developing ~~ countries.

It seems that people in developed countries are beginning to pay attention to health, but in underdeveloped countries, they prefer sweet things and enjoy their appetites.

At this time, we are in the era of large single products in the beverage industry, which means that a certain product may account for more than one-third of the sales of the entire industry, or even higher. In North America, it is naturally Coke, and in the Chinese market, it is to establish this potential.

Knowing that the market will grow explosively, Wang Haoan definitely doesn't want to be picked up by others. The market has at least four times the growth volume, and if it does not expand at this time, there will be no good opportunity in the future.

"You're still so confident. Wang Siheng said with a smile, "Actually, you don't have to do this." Tomorrow, let the people who establish the treasure negotiate with the people of the city's state-owned assets, and I will not interfere in the specific situation. ”

Only then did Wang Haoan know that the city had agreed. But it's not too much for him to do this, isn't this another market research, although it's just an example.

"Okay, I'll take someone to talk to the state-owned assets tomorrow. By the way, does the Ice City Brewery sell it? I can give a high price for this. ”

"Let's go, I still have to work. Wang Siheng looked up at the ceiling, you are kicking your nose and face, this is the oldest beer brand in China, can you sell it to individuals!

Poor four said

It's three shifts today, and I have a headache