Chapter 837: Exchange of Interests

Qiu Tianze also became a little flustered when he saw Wang Haoan's attitude being so tough. The current situation is not at all what he expected.

Everyone works together to benefit both, Wang Haoan can do without this part of the benefits, which he failed to think of in advance.

"Mr. Wang, wait a minute. If I'm not mistaken, Patrons has been competing with other retail groups such as Carrot lately? What if I could help Mr. Wang?"

Wang Haoan looked at Qiu Tianze: "Mr. Qiu, you have to figure out the fact that our Baihui Trading is the best retail group in the mainland, whether it is scale, popularity or customer flow, it is far from being comparable to other retail enterprises." ”

"That's right, we are competing, but they are not as good as our Baihui Trading, I don't think we need any help, and with the strength of your company, what help can you give us?"

Huaxia Grain Group is indeed very strong, but there is not much business with supermarkets, and the right to speak is not so big, Wang Haoan does not think that this company has the strength to influence the pattern.

"Mr. Wang, you underestimate our company too much. Our company is the largest food supply group in the mainland, and the raw materials of many food enterprises are purchased from us, and our annual export volume is also the largest. ”

"If we say hello to some partners and interrupt the supply to some retail companies, how effective do you think? If our company's products are continuously promoted in your supermarket, how much traffic do you think can be brought to your supermarket?"

"If Manhan Food Company cooperates with us, then we can do all of this. Maybe your interests in Manchu and Han food have been reduced, but you can make up for it in other ways. ”

"Doesn't Mr. Wang want Baihui Trading to have no rivals in the mainland? Mr. Wang doesn't want Baihui Trading to enter overseas markets? Food companies are very profitable, and retail is also very profitable. And the larger the scale of retail, the lower the cost and the higher the profit. ”

"Walmart, Kellop and other companies are expanding overseas, don't Baihui supermarkets want to expand overseas?

Wang Haoan sat down again, lit a cigar, and had to admit that he was moved by Qiu Tianze's words.

"You can tell me in detail, you can influence the decisions of those companies, how to ensure that you supply our products at the lowest price in the industry?"

On the same day, the two talked for a long time, and an hour later, Qiu Tianze left, and Wang Haoan sent it to the door.

……

"Andy, you're not mistaken, can you agree to this kind of condition, why let the other party hold it!" Guo Jijie was anxious on the phone, the joint venture can be, but even if you don't have a controlling stake, you have to do half and half of it, the other party accounts for 51 percent, why should they!

In the past, Guo Jijie agreed very much with the joint ventures of Manhan Food and Lehaha, and expanded the product line, but did not affect the development of the original brand, and controlled the risk well.

Lehaha was also a well-known enterprise in the country at that time, so Lehaha did not have a controlling stake, why did this Huaxia Grain Group have a controlling stake?

"Andy, did the other party find someone to say hello?" Guo Jijie had a guess.

"Don't speculate, no one greets you, it's the other party's conditions that are very suitable. This time, we have 49 percent of the shares, but in fact the proportion of capital contribution is only 40 percent, and we are responsible for the sales. ”

To put it bluntly, Wang Haoan also came up with sales channels to ensure sales and ensure the profits of the joint venture. Forty percent of the capital, 49 percent of the shares, which is not a loss.

"Andy, is the company bad for money? The gap between holding and non-controlling is too big. What if the company is handed over to them and it conflicts with our strategic intentions?"

"There is a clause in the contract that we all have the right to divest for five years, and the other party will buy our shares at the market price. It doesn't matter if they don't buy, there will be a lot of companies willing to take over. Of course, this clause is also binding on them, and we have a right of first refusal if they want to sell their shares within five years. ”

"It's not the most important thing, the most important thing is that he can help us in the competition with companies like Carlot. In this way, we will have no rivals in the retail industry in the mainland and will become the absolute hegemon. ”

"Compared with the losses here, I think the gains on the side of Baihui Trading are more important. What's more, Huaxia Grain Group already has a political axe as the backing, and our cooperation is also what the top is willing to see, and it will not be so feared. ”

Private companies becoming industry leaders will somewhat make the upper heads lose face. Although the food industry is not an important industry, it is also related to people's livelihood.

The first few times someone talked to Wang Haoan and Guo Jijie, hoping to invest in Manhan Food, they were all refused. This joint venture with Huaxia Grain Group can be regarded as fulfilling the wish of the above.

"Lao Guo, Huaxia Grain Group contains many channels of the original Huaxia food system, including some channels of the supply and marketing cooperative system, and the relationship with the railway cloth is also very good. ”

"Actually, they can develop on their own and can make a big difference, but they just want to bring in our management experience and sales experience. I have seen their new products, which are more distinctive, and can also help us suppress the development of Kang Shuaifu and other enterprises. ”

"As for relying on the joint venture company, we want to suppress our Manhan food, which is absolutely impossible. And the other party will give us a low price supply for a year, within a year, our staple grain sales price will be lower than other supermarkets, how can those supermarkets compete with us?"

For example, this supermarket sells 50 yuan a bag of rice, while Baihui supermarket sells 49 yuan and 5, which seems to be a difference of only five cents, but it can give consumers a feeling of more affordable prices, and even make them feel that everything in Baihui supermarket is cheaper.

And there are some people who like to go to cheap places to buy, like some old men and old ladies who take the bus to buy groceries in the morning, and they can save a few cents? But they are willing to do it, and they think it is a good deal.

Many elderly people have the idea that money is saved.

Wang Haoan never thinks like this, he thinks more about how to make money and save costs, and naturally other deputies do it.

If you can make more money, it doesn't matter if some aspects are wasted. Just like advertising costs, if you do more, there will always be some waste, but in order to ensure market share and brand awareness, advertising costs cannot be drastically reduced. If it decreases this year, it must increase next year.

"Lao Guo, what do you say about those supermarkets if they don't have any dairy products?"

Guo Jijie's eyes lit up, it turned out that this kind of condition was given over there, so they would win the competition in the supermarket industry this time!