Wei Yingzhou pinched the bridge of his nose with his hand and read the documents for a long time, which made his eyes very tired.

"Big brother, take a break, isn't the negotiation with Baishi Cola going very well, don't worry too much. Wei Yingxun sat opposite and persuaded.

"Rest, how to rest? The news of our cooperation with Baishi Cola has spread. Then other beverage and food companies will definitely have some response. The later our joint venture is established, the more passive it becomes. ”

"You go and urge your second brother, let him negotiate the framework first, establish the joint venture company as soon as possible, and make appropriate concessions in some details. ”

"But the general manager of the joint venture company must be our brother. If it is to be changed to a joint-stock system, then the chairman must be us, and they can be given the position of president. ”

The sales of Baishi Cola in Huaxia are not good, and they have been in the industrial layout in recent years, but because of many problems in the cooperation with the political axe, they are not profitable at all.

Although Baishi Cola believes that Huaxia will be the world's largest beverage consumption market in the future, it is to enter this market to make money, and if it loses, it will not be interesting.

This year, Baishi Cola expects global sales to reach $28 billion, and if the Chinese market performs well, they should have hope of hitting $30 billion.

Fortunately, their old rival Coca-Cola is not developing very well, and the Chinese market is too strong to establish Bao.

In fact, the most critical step between the two sides is who is the leader of the joint venture. Baishi Cola wanted 51 percent of the shares and the position of general manager, while Kang Shuaifu put forward the same conditions.

The two sides reduced their shares to 50 percent of their shares, but the position of the general manager could not be decided, and no one was willing to concede.

Baishi Cola is one of the giants of the world's beverage industry, how can Kang Shuaifu be in charge. Kang Shuaifu believes that his development in Huaxia is better than Baishi Cola, the sales channel is better, and the relationship with the local political axe is better, and he feels that he has a home advantage, so he does not agree to give in.

In this way, the negotiations have been deadlocked here.

While the two were talking, the phone on the desk rang. After Wei Yingzhou connected, his face became ugly.

"Big brother, what's wrong?"

"Jianbao's side reacted, and they started to do promotions. In Baihui Supermarket, they launched 600 ml bottles of Tianfu Cola and Dabai Pears, the retail price is still two yuan five, and the words "20 percent gift" are printed on the bottle. ”

"Lehaha's Longjing green tea and other beverages have once again started a prize promotion, with a comprehensive winning rate of 15%, and the grand prize is a one-year use right for a Geely surpass. ”

"The most annoying thing is that the good taste instant noodles are actually on sale again. Now instant noodles don't need to be promoted at all, sales are growing steadily, and they want to reduce our profits. ”

Wei Yingzhou felt very angry, it was obvious that those companies knew that they were going to cooperate with Baishi Cola, so they started the promotion war in advance and caught them off guard.

Wei Yingzhou was in need of money at this time, and they needed a lot of money to cooperate with Baishi Cola. The annual profit in the United States alone is not much worse than the assets of Kang Shuaifu's company, and it can casually come up with hundreds of millions of dollars for joint ventures.

But Kang Shuaifu can't do it, it's quite difficult to get a few hundred million RMB, and if you want more, you can only expect two points. One is the profit that the company grows during the peak sales season, and the other is the loan.

In the past two years, due to the rapid expansion, Kang Shuaifu's financial statements are not very good, and if you raise money, you actually suffer a loss.

On the side of Baodao, the same group has been suppressing Kang Shuaifu to the death, entering the overseas market, Kang Shuaifu's performance is not very good, only in the mainland market of China, Kang Shuaifu is doing well.

But if profits decline at this time, it will definitely be a difficult situation for Kang Shuaifu, and it may put them in a passive position in the cooperation with Baishi Cola.

Fortunately, because of the promotion of Tianfu Cola, the sales volume of Baishi Cola will definitely decline, and when both sides have regressed, there is still talk of cooperation.

"Big brother, should we also start the promotion in advance? If we don't deal with it at this time, our product sales will inevitably decline seriously, and the loss of market share will be too great. ”

In the case of promotion, profits may not only not grow, but may shrink somewhat, but the market share can be maintained or even increased, which is of great benefit to the company's future.

If consumers are used to drinking other brands, it will be too difficult for them to improve.

"Big brother, don't hesitate. We can keep our share and be in an advantageous position in the negotiations with Baishi Cola. If our share drops, maybe we will give in and the other side will gain an inch!"

Wei Yingshu's persuasion finally moved Wei Yingzhou, he closed his eyes and pondered for a while: "Notify it, our drinks have also started to be promoted, and the comprehensive winning rate is 17%." Our instant noodles and biscuits are also promoted with prizes, and the comprehensive winning rate of five cents and another bag of lottery tickets in the package is also 2% higher than that of Manhan Food. ”

……

At the same time, Baishi Cola was also very depressed, they had come up with a 20% promotional plan, which they had used in other regions and had very good results.

But they were going to use this method to increase sales after the joint venture with Kang Shuaifu, but they didn't expect to be used by Jianbao first.

And it's not just Jianbao, there are some other local cola brands popping up in Huaxia, and the 500ml ones are sold for two yuan, which is completely disrupting the market!

Those small companies can fight a price war, but Baishi Cola cannot. Once they reduce the price, it will be too difficult to come back, and consumers will complain about it.

So they can only keep the original price and promote it in other ways, and preferably increase the price again in the future to increase their profits.

Several executives of Baishi Cola studied it and reported it to the head office, and immediately responded by launching a 600-milliliter free drink pack and keeping the price unchanged.

Although the development of Coca-Cola in China is slightly inferior to that of Baishi, it was because Coco-Cola did not pay enough attention to the Chinese market before.

Nowadays, China is developing rapidly, and the Olympic Games will be held in 08, which can attract the attention of the world, and they must have a piece of the pie.

The same group saw that everyone was doing promotions, and they would not miss it, let alone miss it, and even they not only promoted bottled drinks, but also canned drinks.

It's just that at this time, an important sales channel of Liangle Group, Kang Shuaifu, the same company and other companies suddenly had serious problems.