In the car, Guo Bingxiong kept a smile on his face, and he looked at Wang Haoan: "Cooperation has been completed." ”

"It's already done?" Wang Haoan was a little excited, "What do you mean, Anderham will definitely agree? This is completely different from their previous plan." ”

"But the result is the same. What they want is a sales channel, we gave him a sales channel, and we also gave him another excellent channel, and the International Tea City can also help them expand the southern channel, which is what Unilever urgently needs. ”

"They can't do it, I can do it. If Unilever doesn't agree, then we can work with other people, which will severely limit Unilever's expansion, and they won't choose to do so. ”

"Unilever is a European food and beverage giant, but also a daily chemical giant, and their two main businesses are doing very well. But what they do in North America is so-so, far less than in Europe. ”

"At this time, they urgently need to open up new markets, expand sales, increase profits, and improve their position. And the Asian market, there is no better than the mainland, which they absolutely cannot give up. ”

"Even the world's top big companies, each of them is aiming at the Chinese market. With a high population density and a fast economic growth, this is a gold market with huge potential that no one wants to miss. ”

"You have something I appreciate, this is China, it's our home stadium. Under the same conditions, the political axe will definitely give priority to us. ”

Although it is said that the national policy of China is to attract foreign investment, the capital of Xiangjiang is more important, and the stable return is the top priority, which is related to the national territory.

What's more, now that public opinion has some opinions on foreign investment, local governments should also consider how to develop the economy without affecting public opinion.

Every local political axe hopes to lead the development of the government, so that the people's income is higher and higher, and the happiness index is higher and higher, so that they can have a bigger stage and display greater ambitions.

If you look at the top and perform well, but when you go to the polls, you find that the reputation is very poor, and it will be very difficult to get up, and how many people will take advantage of this to make a fuss.

"We just need to think about making money and increasing the income of all our employees, but the political axe is different, they have more to think about. ”

Wang Haoan nodded: "If we successfully cooperate with Unilever, we will be successful in establishing Bao to enter the European market, and it will also be a great opportunity for our other products." ”

By opening up the sales channels of those supermarkets, they can negotiate cooperation with other products and enter the procurement list of those supermarkets.

And the increase in sales in Europe will also increase the brand value and prestige of the products, which will also be of great benefit to their expansion into the North American market.

Big brands, of course, will be more likely to cooperate with other retail groups, because the more consumers will buy, the more they will be able to earn.

"I heard that you got a potato chip, but it doesn't sell well in the mainland?" Guo Bingxiong suddenly asked.

Wang Haoan smiled awkwardly: "Yes, the price is too expensive, and it hasn't been advertised yet, just relying on the channel to push hard, and the sales volume is average." ”

Potato chips are still the brand of Little Squirrel, and it is also the best snack brand of Manhan Food, at the beginning, Wang Haoan was still full of confidence, but after seeing the feedback from the market, he also understood what was wrong.

Why were the potato chips in the supermarket expensive and why were they selling well? Because they were imported, everyone thought they should be expensive, and they thought they were delicious.

But after the potato chips were made in China, everyone was used to the cheaper products of the little squirrel, and suddenly there was such an expensive one, which was only fried potato chips, and many people were reluctant to buy it, or they were reluctant to buy it.

Maybe many people don't know what this potato chip tastes like at all, but looking at the price, they don't think about it. It's so expensive, you can buy more affordable pots, and you can buy several bags.

But although it doesn't sell well, it doesn't lose money, but it basically doesn't make money. If this continues, I don't know how long it will take to recoup the cost of the equipment.

"Actually, have you thought about it, since many mainlanders like imported products, why not let Manhan Food become a Xiangjiang company? ”

"Or if you don't want your company to move out of your hometown, and your brand is already well known and not suitable for change, then you can start a new brand, and it's not that hard. ”

Wang Haoan thought about it for a while, but still shook his head: "I don't think it's necessary." Xiangjiang will also return soon, and it is no different from domestic products, and no one will regard Baodao's products as imported products. ”

"We have considered another way before, to make this potato chip into an export product, and then export it to domestic sales, so that we can change our identity. ”

"It can be exported to domestic sales, in fact, it is still a domestic product, but there is an additional procedure, and at the same time, part of the tax is reduced, there is a feeling of fooling people. ”

"If the chips can be exported and perform well in foreign markets, then the price will no longer be an obstacle, but will allow us to compete with other brands. ”

"Originally, I didn't have much confidence in the export of potato chips, but I asked Jijie that our potato chips are not too distinctive, and they will not be popular in foreign markets, and no retailer will even be willing to help promote them comprehensively. ”

"But now it's different, we're about to partner with some retailers, and there are more opportunities to promote them, so the chips should be able to gain a foothold in foreign markets. ”

Wang Haoan does not want potato chips to make a lot of money abroad, but as long as he has a firm foothold, it is a good publicity point, which will make the little squirrel potato chips the first potato chips in China and firmly occupy the domestic market in the future.

He also ate a lot of potato chips in his previous life and knew many flavors, so he could watch the response of the market and make adjustments to enrich the variety of flavors.

"It's good that you think about it clearly, there are many differences between the tastes of foreigners and mainlanders, and you should also take this into account when developing your products. However, your food company has been very successful, and it is his luck that Jie Tsai has cooperated with you. ”

"It's also my luck to cooperate with Jijie. Wang Haoan said. Other partners won't put up with him being so lazy. The management of the company, Guo Jijie has paid a great deal of effort.

"Hahaha, you young people get along, I, an old man, won't interfere, I hope you can continue to cooperate and become old friends. ”

"On the Unilever side, you don't have to worry, the establishment treasure is in North America, and there will be a breakthrough soon. After our products enter the European market, North America will no longer require any harsh conditions, and I will personally go over and talk to Walmart when necessary. ”