The progress of the negotiations, as Guo Bingxiong said, was very smooth. The person in charge of Unilever made it clear that he hoped to cooperate with Jianbao Group to help them expand their business in the Chinese market and the Asian market.

The person in charge of Unilever also investigated and knew that several shareholders of Jianbao Group had strong connections, which they also valued very much.

As for the conditions for the establishment of the Bao Group, it is not too much at all, it has no conflict with Unilever's business, it is nothing more than a canned tea drink, can it be compared to their Lipton.

The favorite thing in Europe is black tea, which is hot tea, but not this kind of product.

Lipton has also entered the Chinese market for four or five years, but the development is very average, and the sales of their main black tea bags are very average, mainly due to the lack of dealers.

And they are not willing to risk large-scale advertising, because according to their analysis, the demand for tea drinks in the Chinese market is not so large, and not many people are used to drinking tea every day.

In Europe, under the influence of Britain, many people like morning tea and afternoon tea, a cup of tea, some refreshments, it is a beautiful enjoyment, and the pursuit there is to eat small meals often.

Where is it like Huaxia, it seems that everyone is used to drinking tea after drinking, or drinking tea at night, drinking tea in the morning, and when drinking tea, they don't eat any refreshments, but they are used to serving sunflower seeds.

They know that Huaxia's CCTV advertising effect is very good, and they have also thought about spending tens of millions of RMB on advertising, so that Lipton will instantly become a well-known brand in Huaxia, but how many sellers can come to them, and how many people will buy their products?

If they can directly get a ready-made sales channel, and also include the production plant, it will be different, they plan to attack the northern market in Huaxia where there is less tea, especially the northeast market, with the help of the channel of the Jinghua tea brand.

Many people don't know that the brand of Chinese toothpaste does not belong to Unilever, but to be leased for 50 years. Therefore, the current status of Chinese toothpaste is more embarrassing, like the status of Xiangjiang in China.

The magic capital political axe is very calm, and the development of Chinese toothpaste is better than Unilever's own brand, so Unilever has to make up its mind to sell Chinese toothpaste, but instead give up their own brand.

However, Unilever has also been negotiating with the magic capital political axe, hoping to completely buy out the brand of Chinese toothpaste, but the magic capital political axe is not stupid, why sell this chicken that lays golden eggs, the economic situation here in the magic capital is not like other cities, almost every month there are new foreign businessmen settled in, and the economic situation is very good.

The magic capital political axe adheres to an attitude that it will not be sold, but in the future, the lease period can be appropriately extended, so as to ensure that Unilever will continue to promote Chinese toothpaste at this time, rather than hiding the brand.

Unilever didn't take much advantage of toothpaste, and didn't want to do the same with the tea brand, so it wanted to buy the brand completely.

It's an acquisition, not a joint venture. After the acquisition, how I operate is my own business, and you can't control it.

The brand is also money, I don't want this money, let it be wasted, why do you care about me?

If it really can't be acquired, then it will be leased in the same way as Chinese toothpaste. After leasing, you can also get sales channels, I believe that Lipton will sell better in the future, this is different from toothpaste, Lipton's performance in other regions, but very good, is already the world's first.

Unilever's representative had a smooth conversation with Guo Bingxiong, but Guo Bingxiong did not agree to one condition.

"I can't do this for the acquisition of Jinghua tea, and now Huaxia Political Axe has a new policy to improve the protection of local brands, especially some famous brands, which will not be sold. ”

"I can help so that you can lease this brand, but you must also ensure that the investment in the brand is not lower than Lipton, otherwise the capital political axe will not agree. ”

Andem shook his head: "No, no, no, Guo, if it's just like this, we don't need your help." We agree to the other conditions of the Treasure Building, but this condition, you must also agree, and show your energy. ”

"In Huaxia, a wealthy man like you, can't even influence a small brand acquisition case of a local political axe?"

"Adam, you don't understand Huaxia's policy, there are some things that cannot be decided by the local political axe, but by the top, and I can't do what you said. ”

"But your purpose is nothing more than to get the sales channel of Jinghua tea, and if you lease it, you can do the same. ”

"In fact, it only takes two or three years for you to completely control this channel, so I can help you to rent this brand for a short period of time, and then expand the channel, but if you break the contract, I can't help you with any losses or fines. ”

China's commercial fines are actually very low, much lower than those in many developed countries, so some foreign companies, many are not afraid of fines at all, and those fines are nothing compared to the benefits they receive.

It is possible that the fine will empty their profits, but they will get a sales channel and will be able to make money back faster in the future, and this channel will not be fined.

Guo Bingxiong is hinting that they can also achieve their goal by leasing, and they can return the brand to the local government in the future.

"Are you sure about a short-term lease, can the capital government axe agree?" Adam felt unrealistic.

Short-term rentals are certainly cost-effective, but the local government axe is not stupid, how can you agree?

"So we need Unilever to pay some other costs, and I've helped you figure this out. ”

"Although the capital is not the designated economic center of China, its economy is also developing very fast, and it has undertaken many tasks that were not originally formulated, such as wholesale transit. ”

"People in Jiangnan prefer to drink tea, but there are many people who like to drink tea in the capital, and there are many tea merchants who are developing in the capital, but there is a lack of a large-scale tea distribution center. ”

"No, I know that there is a tea street in the capital, and there are many tea merchants' shops on the street, both wholesale and retail, which is already very large. Anderham looked at Guo Bingxiong suspiciously, not understanding why Guo Bingxiong lied to him, this matter is easy to investigate.

"That's right, there is a tea street, there are tea merchants in the ten main tea producing areas in China, but there is a lack of overseas tea merchants, and there is a lack of an international tea city!"

Adam finally understood: "You let us run an international tea city, but our company has no plan, and we don't have specific experience in this area. ”

"I know your company doesn't have the experience and the plan, but we can work together, what we need is an attitude from your Unilever, and a little bit of funding, that's okay, right?"

"Guo, I need to think about it. ”