"Oh, Kang Shuaifu made a drink, and it went on the market so soon?" Wang Haoan was a little surprised.

Kang Shuaifu is not surprised to make drinks, but what is unexpected is that he has launched so many products at the same time, so he doesn't plan to focus on a certain product? Miscellaneous but not refined, but not very much, how could Wei Yingzhou make such a mistake?

"It's not on the market yet, it should still be under development, we got the news in advance, and we have already notified Lehaha and Jianbao. ”

Hu Dajun didn't explain much, but Wang Haoan also knew that it was definitely not some glorious means to get the news. But Wang Haoan didn't feel embarrassed, on the side of Manhan Food, there must be some news that would be known by Kang Shuaifu in advance.

This is too common among peers, and it may be an unintentional sentence that reveals a lot of secrets, or it may be a fact deduced from the other party's raw material procurement.

Tea drinks, carbonated drinks, fruit juices, and purified water are the most popular beverage products on the market, and the only thing missing is functional drinks, but this research and development and promotion are not as easy as others. ”

Functional drinks, the main thing is function, unlike other drinks, the important thing is taste.

"At present, the annual sales volume of pure water in the country is only about two million tons, of which nearly half is Lehaha. Even if Kang Shuaifu does it, it is difficult to threaten the status of Dao Le Haha, and Le Haha will give him a head-on blow. ”

"The carbonated beverage market is very complex, but Jianbao is the industry leader, with a share of more than 55%. There are also many local brands, including foreign Liangle Group, etc., Kang Shuaifu may not be comparable to the sales of big white pears. ”

"Tea drinks, there are herbal teas and warm teas of Jianjianbao, and now Jianjianbao is also preparing to launch new products. There is also the same umbrella of Void Sunrise, which also focuses on tea drinks, and it is difficult for Kang Shuaifu to make waves. ”

"On the other hand, we have no partners for fruit juice, and there are a lot of fruit juice drinks on the market, which may make Kang Shuaifu break through. In that case, let's buy one or two juice companies and put Kang Shuaifu down. ”

Wang Haoan made a very simple decision, if you want to enter the beverage industry, you must let you know that this industry is not so easy to do!

In the previous life, Huaxia's beverage faucet became Lehaha, whether it is tea drinks, juices, purified water or dairy products, it is doing well, and it is also the No. 1 private food enterprise in China.

But in fact, there was another drink that sprung up, that is, herbal tea, and once the sales of single products suppressed the carbonated drinks of the Liangle Group and the dairy products of Lehaha.

But now, herbal tea has not been promoted, and only some people like to drink it on the southeast coast, and outsiders can't stand that taste in the past.

Kang Shuaifu may not have decided which drink to promote for the time being, and Wang Haoan wants to make Kang Shuaifu impossible to develop no matter which one he promotes.

It is said that the carbonated beverage market is the most complex now, and Kang Shuaifu should not enter the most, but in the previous life, Kang Shuaifu had a strategic cooperation with Baishi Cola, who knows if this life will be advanced?

Or cooperate with Coca, it can also develop very quickly. After all, carbonated drinks are the most popular beverage variety in the mainland.

Wang Haoan suddenly thought that since Kang Shuaifu planned to enter the beverage industry, what about the same group? In his previous life, the company's drinks also sold well, mainly fruit juice and tea drinks.

"Do you pay attention to other companies? For example, does the same group plan to produce other beverages in addition to tea drinks, or are there any beverages that are very popular in the local area, but lack funds to promote?"

Zhong Kailu and the others all looked at each other a little embarrassed, they haven't received the news yet. Another one was said by the chairman before, Manhan Food does not make drinks alone and does not grab the market of partners, how can they investigate other beverage markets?

"Chairman, do we really want to enter the beverage industry?" Hu Dajun asked again, "You said before that you don't compete with partners for profits and specialize in your own products." ”

"That's right, then put this issue aside for the time being, and I'll discuss it with Zong Qing first. If not, let the meeting go for now!"

……

"Mr. Wang, I knew you should call me. Do you want to cooperate with me again to launch a new type of drink in case Kang Shuaifu or the same thing grows?"

Zong Qingxian's voice came out on the phone, he knew very well what Wang Haoan was worried about, and if it was him, he would also consider these situations. After learning that Kang Shuaifu was going to make a drink, he waited for this call.

"Yes, are you interested in cooperating in the production of juice?" Wang Haoan asked directly.

"Yes. Zong Qingxian's answer was also very happy.

Since he cooperated with Wang Haoan, the company has grown very rapidly, and now it is the leader of the children's dairy industry, the leader of the bottled water market, and the development of children's clothing is also very good.

After the cooperation, he never felt that he had suffered a loss. Relying on the sales channels provided by Wang Haoan, the sales volume of the Lehaha brand has been rising, whether it is him personally, or the company's employees, have obtained rich returns, the important thing is that Wang Haoan has never interfered in the company's operation and management.

Who would be dissatisfied with such a partner?

He also had the idea of getting involved in the beverage industry for a long time, bottled water is doing well, and bottled milk tea is selling well, so why not launch more bottled drinks?

He feels that there are many missing product types of Jianbao, tea drinks are only iced tea and warm tea, and there are so many types of tea in Huaxia, so can't you develop a few more?

If his milk tea can be successful, other tea drinks may be successful. At least relying on the brand of Lehaha and the current channel, it will not fail miserably.

It's just that he's always been embarrassed to open his mouth to enter this field, as if he wants to seize the market of his partners, and now that he has the opportunity, how could he miss it?

"Well, since you're interested, let me give you a few suggestions. First, there is currently a store selling hawthorn juice here in Bingcheng, and their products sell well. ”

"Second, there is a company called Huiyuan juice in Ludong, their products are exported to Europe and the United States, and the process is also very good, you can try it. ”

"If we can't buy them, then we do it ourselves, and we have to avoid duplicating their products. We can produce a single variety of fruit juice drinks, such as peach juice, apple juice, orange juice, grape juice and so on, as well as mixed juices. ”

"Mixed juices have a more unique taste and can be used as nutritious, and you can even add some vegetable juice to it, which will be more nutritious and will also give people a very healthy feeling. ”

"It's up to you to decide how to choose, do you need the company to have enough funds? If it's not enough, I can continue to inject capital. ”

Zong Qing replied first: "Okay, then I'll go back and study it and give you an answer, in terms of funds, you don't have to worry, it's just that the company doesn't want to pay dividends this year, and wait for more points next year!"